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There's Only One Problem With GamerGate's Newest Rallying Cry

It doesn't mean what they think it does.

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Misogyny is one of the most common charges raised against the members of GamerGate, the largely anonymous movement that has preoccupied and convulsed the internet over the past two months.

The GamerGaters' most recent—and most effective—tactic has been reversing that dynamic by playing victim to the "bullying" of the anti-GamerGate online commentariat, most notably Gawker Media, whose editorial director last week was forced to clarify that his company does not advocate bullying.

It was an impressive, if highly cynical, bit of social media judo.

Now, a Twitter GamerGater, @socialunjustice, has coined a word for the phenomenon of prejudice against gamers:

#StopGamerGate2014 #GamerGate #Misogyny Read it and weep.

Anti Misogamy@socialunjusticeFollow

#StopGamerGate2014 #GamerGate #Misogyny Read it and weep.

9:49 PM - 27 Oct 14ReplyRetweetFavorite

Putting aside the validity of the concept for a moment, there's a major problem with the coinage, as many people on Twitter have already pointed out:

"Misogamy" is already a word. It means "a hatred of marriage".

@socialunjustice, who participated vigorously in last week's "anti-bullying" campaigns, claims that he or she (@socialinjustice would not provide any identifying information to BuzzFeed News), was aware of the 350-year-old word:

@Blutal I did look it up. Words can have more than one meaning depending on context. See "can".

Anti Misogamy@socialunjusticeFollow

@Blutal I did look it up. Words can have more than one meaning depending on context. See "can".

11:37 PM - 27 Oct 14ReplyRetweetFavorite

Of course, @socialunjustice is right: Homonyms exist. But now you'll know why a lot of internet people determined to reform ethics in game journalism also seem extremely concerned about growing anti-family sentiment in America.

Joe Bernstein is a senior technology reporter for BuzzFeed News and is based in New York. Bernstein reports on and writes about the gaming industry and web culture.

Contact Joseph Bernstein at joe.bernstein@buzzfeed.com.

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