That's it! New products announced! But what did we LEARN?
To recap: Apple announced two new phones. One of those phones is bigger than the other one (5.5 inches and 4.7) and could possibly be referred to as a "phablet." Really big phones. Games look great on them! And you (and everyone else on the subway) will finally be able to read what's on your screen.
Apple also announced a new payment system, which works like credit card touch but is in your iPhone. It was possibly the least flashy part of the whole keynote, but it's arguably the most influential and groundbreaking thing Apple announced.
Finally, Apple announced the Apple Watch, its first major new product since the iPad. It's worn on your wrist, seems extraordinarily complex, and will be a pretty nice workout sidekick to the iPhone (you can't use the Apple Watch without it!). And it will come out in early 2015.
We leave you with Tim Cook and Bono doing something very unsettling with their fingers:
Now #celebrities Justin Timberlake and Jimmy Fallon are introducing the new Health application. They're bantering winningly.
There's a new, better 8-megapixel camera, with something called Focus Pixels. It's a fast autofocus tech that's used in high-end digital cameras.
And now Apple is touting a new game, Vainglory, which is a battle arena "optimized for touch." MOBAs like League of Legends and DoTA are hugely profitable — here is a pretty one that doesn't require a keyboard.
There's a new, 64-bit chip called the Apple A-8 powering the new iPhones. It's got a lot of transistors. Apple says it's 25% faster in the CPU and 50% faster in the GPU than the last chip.
Apple announces the iPhone 6 and the iPhone 6 Plus. They both have pretty new retina displays. And they are "bigger" — "a lot bigger." The two screens are 4.7 inches and 5.5 inches.
Apple's live stream is currently a mess. It's cutting in and out constantly, and many people are getting audio tracks that aren't in English. We'll bring you updates as we can.
Apple's keynote is off to a bumpy start with a few "technical difficulties" for the viewers at home.
Good morning! If you're reading this then, congrats, you've made it through August and into the crisp embrace of fall. And that means one thing: Gray-haired men in various states of untucked dress shirts will take the stage today in front of hundreds of ravenous tech bloggers to announce the newest series of Apple tech products. And this one is supposed to be EXTRA SPECIAL. Here's what to expect:
Phones! Two of them!
Apple products now tend to leak early and this year seems no different. While we can't say with certainty that we know what the new phones will look like, plenty of sites like BGR have posted seemingly credible leaks.
The good money is on two phones that, inside, are exactly similar. One that's 4.7 inches (still bigger than the iPhone 5's 4.0 inches) and another that's 5.5 inches — a phablet, if you will! Expect the biggest phone to be priced roughly $100 over the 4.7 inch. The original iPhone 5 will probably slink back to under $100 or, quite possibly, be free. The phones will also probably be available for purchase a week to 10 days from now (don't worry, humans have already started lining up because nothing makes sense).
Advantages of bigger screens: There's been lots of speculation that bigger screens will mean Apple can throw a larger, more powerful battery into the 5.5-inch phone. On top of that, there's also the need to appeal to the crowd that does a lot of reading on the phone, both via the web and with e-books. There's also the gaming crowd to consider. It wouldn't be far-fetched to expect Apple to roll a game developer or two out or show off how nice Angry Birds 47 looks on that massive screen.
A Wearable Device
There's no guarantee it will be called iWatch, though there's a good chance it will tell the time and sit right on your wrist.
What we know from reports: It's thought that the watch will come in more than one size and have flexible OLED display, according to the New York Times.
But the big things here will be possible wireless charging (an OLED display will probably drain battery at a good clip) and the possibility of finally including NFC, or Near Field Communications, which would allow the wearable (as well as the phones Apple will announce) to pair up with other devices and, quite possibly, be used like a credit card. This, of course, would be a slower rollout, as mobile payments require tons of behind the scenes partnerships (which Apple has no doubt been acquiring). If NFC is finally revealed, it'll mark a new stage for Apple, which has often teased the technology, but never ponied up.
You Can Get iOS 8
Expect it to be available to the public ASAP. You can read all about the great iOS features from our last Apple keynote roundup, here.
The big features:
- Notifications are even easier to use (lock screen is the new homescreen).
- Quick access to your favorite contacts.
- Spotlight is better.
- QuickType is a new feature that will help you type faster.
- You can add voice messages into iMessage.
- Apple announced HealthKit: a single place where your apps can interact to give you a real-time picture of your current vitals.
- Family Sharing will allow you to share photos, calendars, reminders, and configure things like Find My Friends (or your kids' devices). There's also the new ability to share all your iTunes media with up to six people in your family.
Fun thing to watch for: talk about security, data safety
Apple recently came under fire and issued a statement surrounding the leaked nude photographs from multiple celebrities last week, which supposedly were obtained through hacking iCloud. The timing is not ideal for Apple. A big part of Apple's wearable strategy is to obsessively track personal health data, which would most likely end up stored inside Apple's cloud services.
This medical data is obviously incredibly personal (Apple has, according to Morgan Stanley, hired blood researchers as staffers to no doubt help with developing monitoring and tracking tools).
The big and interesting thing to look for today is to see if Apple stresses security, especially with regard to the cloud. WE PROMISE, YOUR DATA IS SAFE. Investors and concerned consumers will be watching for this and you should, too.