1. The public want a 75% rate of tax on incomes over over £1m.
Labour has ruled out adopting the proposal, which French President Francois Hollande made the centrepiece of his campaign in 2012. But according to polling by YouGov a decent majority (56%) of the public support introducing the measure in the UK, compared to only 31% who oppose it.
2. They also want the 50% tax rate to kick in at £100,000, not £150,000.
Labour have said they would restore the 50% rate of tax on incomes over £150,000. But when YouGov asked people at what income level they would like high taxes on the rich to start, the median answer was £100,000.
4. The public want a complete ban on zero hours contracts.
Labour have resisted calls to ban zero hours contracts, and instead said they would give workers the right to ask for regular hours after six months (if they don’t get fired before then).
The public takes a different view: 56% of people support a complete ban on the contracts, which allow employers to send a worker home without pay at any time. 25% would oppose a ban, YouGov found.
7. Most people want Royal Mail to be renationalised, too.
By 67% to 22%, the public want Royal Mail in the public sector. Ed Miliband has criticised the handling of the coalition’s privatisation of the service, but has stopped short of saying he’d actually reverse the move.
9. Most people would go further on limiting the power of newspaper owners than Ed Miliband.
Ed Miliband has said he doesn’t think one person or company should own more than 30% of the UK’s newspaper market.
The public would go further: they wants to make it illegal for individuals and companies to own more than two national newspapers. 74% of people would also completely ban individuals who weren’t full-time residents of the UK from owning newspapers, ruling out a lot of existing owners.
Where Ed Miliband supports the voluntary Leveson code to regulate the conduct of the press, the public wants to force newspaper to adopt impartiality rules similar to those of television news, changing the very nature of how they report.
10. The public wants the state to set rent levels in private rented housing.
Before 1988, local authorities could set maximum rents in private rented housing. Last month Ed Miliband unveiled a plan to limit the rate at which landlords could increase rents, but stopped short of full rent control.
According to YouGov, a plurality of the public would go further (45% vs 43%), and say they want to see the state given the power to set rents directly.
11. The public also wants a Robin Hood Tax on financial transactions.
Campaigners have called for a very small 0.05% tax on each financial transaction, with the proceeds going to fund public services. The proposal is supported by 51% of the public and opposed by 19%, according to YouGov – Ed Miliband does not endorse the proposals.