Iain Duncan Smith Spends £30,000 A Year On A YouTube Channel No One Really Watches
The Department for Work and Pensions has a YouTube channel and is spending a lot of cash on videos with practically no hits.
The Department for Work and Pensions is spending over £31,000 a year on its YouTube channel. Which has almost no viewers.
Over a third of the channel's videos have under 100 hits, including this dimly-lit ministerial briefing to webcam.
Only 11% of the videos had over 1,000 views: here's an example of one of the more popular ones.
The £31,000 cost of running the channel doesn’t even include staffing costs.
The £31,000 that the DWP spent on its YouTube channel in nine months is enough to get 75 young unemployed people started on the government’s Work Programme.
Keep up with the latest daily buzz with the BuzzFeed Daily newsletter!