1. The Department for Work and Pensions is spending over £31,000 a year on its YouTube channel. Which has almost no viewers.
BuzzFeed put in a Freedom of Information request to Iain Duncan Smith’s Department of Work and Pensions and asked them how much their YouTube channel costs.
It turns out they spent £31,046.52 on the channel for the nine months between April 2013 and January 2014. During this period 33 videos were produced specifically for the channel in the last year.
2. Over a third of the channel’s videos have under 100 hits, including this dimly-lit ministerial briefing to webcam.
74 of the 203 videos uploaded to the site over the last five years have viewing figures that are stuck in the double digits.
3. Only 11% of the videos had over 1,000 views: here’s an example of one of the more popular ones.
Only 23 of the 203 videos had more than 1,000 views. And there’s no reason to think people watched to the end.
4. The £31,000 cost of running the channel doesn’t even include staffing costs.
The DWP only gave us the figures for the costs of pre-production, filming, post- production, accessibility, and final edits. They didn’t include the staff costs – they say the channel is run by a “small in-house team” so really it costs even more, but the DWP won’t tell us how much.
5. The £31,000 that the DWP spent on its YouTube channel in nine months is enough to get 75 young unemployed people started on the government’s Work Programme.
That’s 23 more people than watched this video. Which is all rather sad, really.