Posted on Nov 3, 2021

38 Beauty Products That Deserve A Place In Your Routine

Trending lash serum, soothing face masks, effective teeth whitening pens, and other helpful products you'll wanna welcome into your life with open arms.

by Jonathan Mazzei

BuzzFeed Staff

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. A shadow palette that contains 16 pastel and nude hues to give your eyes a little extra flower power. The easy-to-apply formula is blendable and long lasting, and you get a range of matte and shimmery finishes to complement all your fave looks.

buzzfeed editor holding eyeshadow palette with 16 purple, brown, pink, and gold shades and a four shade blush palette

2. A fast-acting exfoliating First Aid Beauty Bump Eraser Body Scrub reviewers swear by for getting rid of dry, rough bumps while brightening and soothing skin. Plus, you can use it instead of regular soap in the shower, as opposed to having to deal with putting on additional creams and products.

A reviewer's before/after showing the bumpy skin that's now smooth with five-star review text "like a magic eraser"

3. A box of face masks — they'll help clean out your pores and make 'em look smaller while sending the lines on your face packing!

Reviewer before and after showing the mask made their skin look tighter and reduced the appearance of some wrinkles

4. Some reviewer-beloved professional-level Crest Whitestrips that can remove 14 years of stains in under a month using the same enamel-safe whitening ingredient that dentists use. Three days is all it takes to see a whiter smile, and they even come with two bonus one-hour express treatments if you need same day results!

Before and after image of teeth to show how well the strips work

5. And a painless mint-flavored Venus teeth-whitening pen — it'll give you quick results with just thirty seconds (!) of daily use. Even years of stains from things like coffee, tea, wine, smoking, soda and more are no match for this thing.

before and after of reviewer's yellow teeth, then cleaner whiter teeth after use

6. L’Oréal’s 8 Second Wonder Water — it'll give your hair the moisture, shine, and silkiness it's missing, with instant results visible after the first use. Use it on wet hair after shampoo for healthier-looking locks and a weightless feel that takes a mere eight seconds to achieve!

The bottle and a picture of a review with 3c type hair

7. A firming eye cream that uses vitamins and organic botanicals to rejuvenate the delicate area around your eyes — banishing dark circles, puffiness, loss of firmness, sagging skin, wrinkles, crow’s feet, and dryness, leaving you with brighter, firmer, hydrated skin without irritation!

Reviewer before and after showing the cream tightened and brightened their under-eye area

Different reviewer's progression photo showing their eye bags disappearing over time

8. A Verelle Restore & Repair Hair Mask people with curly hair love because it nourishes and repairs curls in one easy treatment thanks to its blend of shea butter, mango butter, and rice proteins. Your hair will be more manageable with a more defined curl after this mask moisturizes, softens, detangles, and strengthens your locks, leaving you with vibrant, bouncy curls for days.

9. An easy-to-use skin spatula perfect for giving your pores a deep clean and sending all those blackheads packing, using gentle and soothing high-frequency vibrations that de-clog pores without damaging them.

Reviewer image of the GUGUG skin spatula

Reviewer image of a closeup of the spatula showing tons of gunk and dirt that was removed from face

10. A Grande Cosmetics Lash Enhancing Serum adored by reviewers for the way it promotes longer, thicker-looking eyelashes thanks to a blend of vitamin peptides and amino acids that condition, protect, hydrate, and strengthen even dry, brittle, and damaged lashes.

Reviewer's lashes before and after using product

11. A Revlon hot-air brush to simplify your routine using special vents that allow air to flow, so hair dries faster without damaging. It's much quicker and easier than using a dryer, flat iron, or curling iron, and the results will make you feel like you just came from the salon!

Reviewer who has straightened half of their tight curly hair with the hot air brush

12. A Seche Vite bundle containing a base and top coat dynamic duo that collab to help protect your freshly painted nails from playing out their seemingly favorite activity: chipping immediately. Maybe now you can stop going through expensive nail polish like nobody's business!

The top coat and clear base coat in their bottles

Reviewer wearing nail polish as well as the base and top coat from the bundle

13. A bottle of professional-grade callus-removing gel that's basically the equivalent of getting a pedicure in your own home. This stuff'll quickly get rid of YEARS worth of calluses that you thought were just part of your feet forever. Not anymore!

A before photo showing the bottom of a foot looking rough and an after photo showing the bottom of the same foot appearing smoother

Calluses on a heel and toe looking improved and less rough in after photos

www.amazon.com, www.amazon.com

Promising review: "I have the driest heels and this is the ONLY product that has ever worked. Before I used this my heels had some pretty deep cracks and now they're almost baby soft again. BUT please follow the directions...left it on my super-dry, thick-calloused heels for only three minutes and the callouses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Key2Del

Get it from Amazon for $13.87.

14. Some nonsticky rosewater and glycerin toner to help banish acne and minimize pores while hydrating your skin. It works great on all skin types and is vegan as well as paraben and cruelty free.

15. A bottle of Ambi Skincare Fade Cream formulated to help with skin blemishes and discoloration. It uses hydroquinone, vitamin E, and alpha hydroxy acid to gradually fade dark areas, giving you a more even skin tone, and it even includes sunscreen to help keep dark spots from recurring or getting darker.

A before and after customer review photo showing the results from using the Ambi Skincare Fade Cream on their chest acne

A customer review photo of the bottle of the Ambi Skincare Fade Cream.

16. A tube of Essence's Lash Princess mascara that defines and separates lashes to give you the bold look you usually need ~falsies~ for. Plus, it'll last all day — even in hot weather — without clumping, flaking, fading, or wearing.

buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer

17. A cruelty-free Glossier eyebrow gel for anyone who wants an easy and amazingly effective way to thicken, fluff, fill in, and groom their brows without them getting stiff and flaky. All it takes is one quick swipe to make everyone jealous of your eyebrows, thanks to the tinted gel formula and mascara-like wand!

Model's eyebrows before using the gel and after using the gel — looking visibly thicker and more filled in after using the gel

18. A Schick Silk Touch-Up Tool so you don't have to pay to remove peach fuzz. Plus, it works painlessly and precisely, leaving your face oh so smooth without the irritation marks that most threading or razors leave behind.

reviewer photo showing the blade of the touch-up tool

19. Some Avarelle tea tree and calendula oil–infused pimple patches that actually help reduce acne overnight by drawing out pus trapped under the skin. You can even see all of the gunk these patches pull out, so you know they're working.

Reviewer photo of square acne patch that is filled with pimple discharge

Reviewer photo of cheeks with dark red acne scars and breakouts

20. A nonirritating benzoyl peroxide body wash so powerful, it'll take care of both face and body acne as well as cystic breakouts by targeting acne-causing bacteria and helping clear out your pores. TL;DR tell those shoulder pimples not to get too comfy, they won't be sticking around for long!

before photo of a reviewer with red angry breakouts on their cheek and jawline

the same reviewer with much clearer skin and the acne is totally gone

21. A collagen-coating hair treatment to magically bring your damaged hair back to life with all the body and silky softness you could possibly dream of! Even skeptical reviewers were amazed at how well it works.

Before and after of BuzzFeed reviewer who used the product, showing it reduced their hair's frizziness and added shine and softness

22. A trending Bio-Oil that uses vitamins A and E, chamomile, and lavender to soothe cracked and dry skin, fade new and old scars, and moisturize without clogging up your pores. Reviewers who have been washing their hands a lot and ending up with painful dry skin say this really helps!

A customer review photo showing their skin before (with acne) and after (without acne) using the oil

A person holding the bottle of oil behind their back

23. An Eos shea butter shaving cream here to save the day if you have sensitive skin or tend to end up with razor burn. You can use it wet or dry to help prevent nicks or cuts, and it'll also do an amazing job hydrating, conditioning, and nourishing your skin thanks to its vitamin E and C–rich, paraben and phthalate-free formula that delivers next level, 24-hour moisture.

Reviewer image of the pink canister of shaving cream

24. A creamy deep conditioner for anyone with 3a–4c hair looking for something that'll moisturize, add shine and smoothness, and leave curls feeling soft as a cloud!

BuzzFeed shopping editor showing her curly hair after using the product

25. A subscription to Love Goodly so you can be connected with beauty, skincare, and wellness products that skip the harsh chemicals in favor of a health-focused approach to personal care.

box with contents spread out and styled with flowers

26. A bottle of natural nail and cuticle repair oil that helps soften cuticles and strengthen nails when used daily.

A before image of a reviewer's brittle nails and an after image of them much heaithier

27. A gentle but powerful anti-dandruff shampoo — it targets dandruff-causing fungus to help reduce scalp flaking and itching so you can finally start wearing black without worrying about looking like you just trudged through a snowstorm.

A reviewer split image showing a scalp with dandruff flakes on the left, and the same scalp free of flakes on the right

before and after image of reviewer with dandruff on their scalp and without

28. A Lavinso Foot Exfoliation Mask if you wanna unearth a pair of smooth, soft feet hiding beneath layer after layer of dry and cracked dead skin and calluses — no painful scrubbing necessary! Just cut a hole in the booties, slip your feet in, and let it do its thing!

A foot with some of the dead skin peeling off of the top after using the mask.

A foot with a huge patch of dead skin peeling off like tissue paper on the heel of the foot.

29. Some Maybelline Instant Age Rewind concealer that'll send dark circles, blemishes, fine lines, puffiness, and redness packing, so you can do a quick, effective touch-up without worrying about adding a whole layer of foundation and dealing with caking or clogged pores.

30. Some ultra-hydrating, vegan, and sustainable 100% squalane oil — it's bio-identical to the moisture found in human skin, making it perfect for replenishing and maintaining hydration, calming irritation, and keeping skin nice and soft.

hand holding product bottle with pump top

31. A Blume acne oil helpful for anyone with acne-prone skin. It clears and soothes skin while reducing inflammation — all without leaving behind an oily or dry feeling. And not only does it reduce the look of acne scars, it also helps prevent future breakouts. Try adding it in with your fave clay mask!

32. A bottle of plant-powered vitamin C serum here to make your skin look radiant as ever! It can help lighten dark spots, fight off wrinkles, prevent UV damage, and increase skin firmness and elasticity without resorting to harsh chemicals or synthetic colors.

A before and after photo of a reviewer's skin with dark visibly lightened after using the serum

33. Or an eyeliner wing stamp to replace drawing them by hand if you're looking for something to make your getting ready routine go a little faster.

Reviewer image of their eye after using the stamp

34. A reusable Revlon Oil-Absorbing Volcanic Face Roller for anyone who wants to stop buying wasteful oil-blotting sheets. This works the same way! Just roll it over your T-zone or other greasy areas and soak up excess oil without messing up your carefully applied makeup.

35. A foot file and callus remover if you wanna make your feet feel like they were completely reborn.

before, a reviewer's heel with deep dry cracks, and after the heal pink and smooth, next to the black and silver file

36. A bottle of Biotin shampoo to help anyone experiencing hair loss, a dry scalp, or dandruff. It's sulfate and paraben free, and is packed with natural ingredients like biotin, keratin, and jojoba oil to help thicken and moisturize your locks.

Before and after reviewer image showing their visibly thinning hair before using the shampoo and their visibly thicker hair after using the shampoo

37. Some cult-favorite Stila Stay All Day Waterproof Liquid Eye Liner that comes in a variety of smokey colors and offers precision and ease thanks to its fine, marker-like tip, so you don't have to be a pro to get pro-level results. Whether you're going for super-thin lines or thick, dramatic strokes, this stuff'll do the trick, dry quickly, and last all day without smudging!

A reviewer photo wearing black eyeliner while wearing glasses

38. And finally, a soothing and nourishing Glossier Milky Jelly Cleanser here to help you save $$$ by working not once, but twice a day! Apply it in the morning to rejuvenate your skin, then again in the evening to remove makeup, oil, and dirt using the same mild cleansing agent as contact solution, which makes it truly ~easy on the eyes~ (no more stinging when removing mascara!) and ideal for sensitive skin.