The story broke.
Having produced an heir, one can confirm that William and Catherine are expecting a spare. #RoyalBaby
BREAKING: Duchess of Cambridge pregnant with nations second favourite child.
And everyone rushed to make jokes.
There's been an official announcement from Kensington Palace of baby number two. Are we going to get this every time George uses the potty?
Very sensible plan to have a second #RoyalBaby. Only children are at risk of growing up with an overweening sense of entitlement.
There were the inevitable bandwagon-jumping brand tweets.
Clarence House confirms that Prince George is said to be "distinctly unimpressed" by the #RoyalBaby news.
Some of them were a bit desperate.
Others were distinctly laboured.
#KateMiddelton #RoyalBaby #bunintheaga
A lot of people steadfastly refused to be excited by the news.
WHAT WILL THE ROYAL BABY BE CALLED WHAT DAY WILL THE ROYAL BABY BE BORN WHOSE BLOOD WILL ANNOINT THE FOREHEAD OF THE ROYAL BABY
Others expressed outright hostility.
"@BBCBreaking: Duchess of Cambridge is pregnant with 2nd child" *Mutes "Royal Baby", smashes TV, cuts out own eyes, emigrates, kills self*
There was lots of sarcasm.
The last Royal Baby's only been out a year and already they're bringing out a new one. What a scam.
And complaints about media overkill.
So glad Royal Baby Overexcitement got picked up for a second season.
Then came all the people complaining about all the people complaining.
oh god people are going to be like "oh god people are going to be like "oh god people are going to be all like "royal baby""" all day
Hell, even actual members of the royal family seemed unimpressed.
CNN asked the Queen's cousin, Margaret Rhodes, if she was excited about the Royal Baby. She replied: "not terribly. Everybody has babies."
Though even the haters were able to see the potential benefits.
I hate babies and I dislike the Royal Family. But damn, am I excited for an imminent bank holiday. Praise the royal bae. I LOVE TO SLEEP.
But it wasn't all negativity. Pundits immediately started speculating about details of the baby's birth.
Especially the name.
If its a girl phoebe, if its a boy phoebo #RoyalBaby
Found outside Clarence House
If the Duke and Duchess of Cambridge don't name their second child Sharky then they're just wasting everybody's time.
Media around the world raced to respond appropriately – even if their reports ended up sounding weirdly sarcastic.
Pretty much everyone made a topical joke along these lines.
SHE'S PREGNANT SCOTLAND. YOU CAN'T LEAVE THE UNION NOW. #RoyalBaby
Opinions on how exactly the royal baby would influence the Scottish independence referendum were split.
Looks like Scotland might vote yes! RELEASE THE ROYAL BABY!
If you vote yes, Scotland, you will never get to see this royal baby. He/she will never even know you exist.
Darling: Scots can choose the Royal Baby name if they vote No #indyref
Pretty cool that a foetus with magic blood is now being cited as having an effect on a major democratic process. What a time to be alive.
And pandas were suddenly topical again.
First Alex Salmond is denied his baby panda. Now this. #RoyalBaby
Royal baby fever, we've missed you.
