Reddit users, having viewed the illegally obtained and invasive photographs of hundreds of innocent women, have decided to raise money for a prostate cancer research charity.
They have raised over $4,000 so far.
The donation page was initially called "Jennifer Lawrence and Reddit", but was later renamed "The Fappening" to highlight the fact that the actress had not been consulted on the choice of charity, and to reflect the given name of the leak of the nude photos.
Reddit users have been leaving comments on the site and the donation page discussing their decision to give money to charity.
Reaction on Twitter has been divided. Some believe it perpetuates rape culture.
Others see the movement as something good that has come from the leak.
Update — Sept. 2, 2014, 5:45 p.m. ET:
The Prostate Cancer Foundation released the following statement saying they do not condone the Reddit campaign and will return any donations:
September 2, 2104 -- A post appeared on Reddit late Monday afternoon, September 1, 2014. A Reddit user directed other Reddit users to make a donation to the Prostate Cancer Foundation without the Foundation's knowledge. We would never condone raising funds for cancer research in this manner. Out of respect for everyone involved and in keeping with our own standards, we are returning all donations that resulted from this post.
Update: Sept. 5, 2014. 6.14 a.m. ET
You can find a cached version of the website here.