This is The National, the new pro-independence newspaper for Scotland which launched on Monday.
The National was officially unveiled on Saturday at a 12,000-strong political rally in Glasgow organised by the governing SNP party.
The SNP has been urging its followers to buy the newspaper on Twitter.
And Nicola Sturgeon, the new first minister, has chipped in.
The paper doesn't have a website, so online readers have to subscribe to a PDF edition.
Still, once through the paywall The National, is a slim but distinctive 32-page publication.
The National is not a paper for supporters of Scottish Labour.
There's also a column by former socialist MSP Carolyn Leckie praising Nicola Sturgeon on gender inequality.
Plus several pages for each of culture, business and sport.
Early sales of the newspaper seem to be going very, very well.
And among the Yes movement, buying the paper is a point of pride.
Others outside Scotland are delighted that a new publication is sticking it to the elite.
And Yes supporters already want the BBC to give The National more coverage.
If online reaction is to be believed, sales should easily justify the ongoing publication of The National.
With The Scotsman selling just under 30,000 copies a day and The Herald not doing much better, this new upstart publication run by a skeleton team could soon sell more copies than two of Scotland's most respected papers. It would achieve this largely because of what it represents, rather than necessarily what is contained within its pages.
That said, the team putting the paper together have made one glaring oversight.
Nothing angers a newspaper purchaser like the absence of a crossword.
Jim Waterson is a politics editor for BuzzFeed News and is based in London.
Contact Jim Waterson at firstname.lastname@example.org.
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