1. The British public still think Ed Miliband is weird, according to polling carried out on behalf of BuzzFeed.
Ever since becoming Labour leader Ed Miliband has been dogged by the perception that he is quite strange.
And with just over a year to go until the general election the Conservatives are preparing to focus their attacks on Miliband himself, asking the public whether they really want this man as their Prime Minister.
To see whether these attacks are likely to be a success BuzzFeed asked polling company YouGov to investigate how the public perceives the Labour leader. And it’s not all good news for Miliband.
4. Why does this matter? Well, the Conservatives are increasingly attacking Miliband as an individual.
Expect to see more negative campaigning in the run-up to the 2015 election, as campaigns spend their time highlighting an opponent’s perceived deficiencies. People claim to hate negative campaigning but it is one of the most effective tactics in politics.
This is why such public perceptions really matter: the Conservatives hope that they can convince swing voters to vote Tory by asking whether they really want to see Ed Miliband leading their country. This task is made a lot easier if people start with the presumption that the Labour leader is a bit strange.
(Although there are risks that this approach could backfire and instead win sympathy for the Labour leader.)
8. But Labour still has a fight to convince the public that Miliband isn’t, well, a bit strange.
And whether the party can change that perception could swing the result of the 2015 election.