"Patronising Better Together Lady" Is The New Meme For Scottish Nationalists
A TV broadcast playing on women's fears of an independent Scotland has been hijacked.
This is the new TV advert from Better Together, the campaign to keep Scotland in the UK at the forthcoming referendum.
But some supporters of Scottish independence have decided the advert doesn't give much credit to women, branding the advert's star "Patronising Better Together Lady".
Some people felt the advert was a bit sexist, since the woman is mainly concerned about household tasks while her husband talks politics.
Other people were baffled by her difficulty to find the time to weigh up the options.
Others were a bit baffled by her apparent lack of understanding of the key independence issues.
And then there was the matter of her facial expression.
A couple of people thought she might have better things to do when the vote is held on 18 September.
Others were a bit concerned for the actress involved in the broadcast.
At points it went a bit surreal.
But even the most ardent pro-independence supporters would admit there are some unknown issues in this campaign.
While others were just concerned that something was in her cup of tea.
Three weeks to go until the vote.