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Labour Has Found A New Way Of Spamming Everyone On Twitter

The parties are warming up for the 2015 general election. Twitter is about to be flooded with politics.

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Last week more than 800 people agreed to let Labour control their Twitter account – for this one-off tweet.

It's an attempt to recreate blanket broadcast-style coverage on Twitter. And if 4.5m people really did see this one tweet about energy bills then it would be an equivalent reach to the BBC's Six O'Clock News.

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Both approaches risk annoying people.

8 tweets in a row on my feed from Labour people using identical wording about freezing energy bills. Must be dalek day.

Jack Grimston

@GrimstonJack

8 tweets in a row on my feed from Labour people using identical wording about freezing energy bills. Must be dalek day.

/ Via

Just received 8 identical tweets in a row from Labour supporters calling on Cameron to freeze power bills. I get the message, comrades. . .

David Carter

@Manxstar

Just received 8 identical tweets in a row from Labour supporters calling on Cameron to freeze power bills. I get the message, comrades. . .

/ Via

@thedancingflea It filled up my timeline with scary robot-people...

Caroline Crampton

@c_crampton

@thedancingflea It filled up my timeline with scary robot-people...

/ Via

Either way, there's going to be a lot more of this in the run-up to the next election.