Labour accidentally tweeted a new vote-winning policy this afternoon.
It's a policy that cuts through to the wider population and could prove key in marginal seats:
Some people started costing the pledge.
Others wrote poems.
And some offered contact details for people wanting to learn more.
The country's finest minds are already working out how to market the policy:
This is the owl video that Labour tweeted as proof of their policy's credentials.
Legions of Labour supporters are hoping this policy will end the #CostOfOwlingCrisis and was not just an accidental tweet by someone in the press department who doesn't know how to use Hootsuite.
Labour has now pulled the policy.