The leaders of Britain's three biggest political parties have hit the road to tell the electorate why they're different. There's only one problem: they all appear to be dressing exactly the same.
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The deep commitment to the navy blue jumper and light blue shirt has spread across all political parties.
Dave & Ed this morn: that awkward moment when you're wearing exactly same as bloke you are trying to be different to
Nick Clegg pioneered the Modern Political Leader look while inspecting hedgehogs on Monday.
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He was proud enough to start handling mallets while wearing it.
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But then the prime minister decided to get in on the action, donning his own identikit Modern Political Leader look.
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Clegg was not necessarily impressed by the prime minister taking the credit for a Lib Dem policy, even if this one mainly consisted of an endless supply of M&S shirts.
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Then things got out of control. By Saturday Miliband had adopted the look, insisting that the smart casual combo is the only way to be seen in public.
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George Osborne felt he was missing out, so rushed to be photographed in his own navy jumper and light blue shirt combo.
#HelptoBuy helped Craig buy new home in Colchester.Thanks for inviting great candidate @willquince & me in for tea
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Sensing an opportunity, David Cameron hurried to offer an extension of Help to Buy specifically for the outfit, ensuring hardworking families can also buy their version of the outfit.
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Which Ed Miliband immediately dismissed as a ploy that would not help people at the bottom of society.
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Still, the election campaign rumbles on but the message remains the same: we are different politicians. Very different people. We just happen to look almost identical.
Honestly, we're not all the same
Jim Waterson is a politics editor for BuzzFeed News and is based in London.
Contact Jim Waterson at jim.waterson@buzzfeed.com.
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