John Oliver, the British-born former Daily Show star has tried to explain Labour's pink van for women to an American audience. He struggled.
The comedian used Sunday night's episode of Last Week Tonight With John Oliver on HBO to explain why Labour chose to launch their general election pitch to women voters using a Barbie-pink van in Stevenage.
This is how Oliver brutally took apart Labour's campaign, to laughter from the US audience:
"Wow," he said. "It is a little insulting that you're trying to appeal to adult women voters the same way that Mattel attempts to appeal to 8-year-olds."
"For some reason, rather than apologising, the Labour party has tried to deny what colour the van is."
Oliver's team decided to create a fake Labour party political broadcast aimed at women.
Which ends with Labour offering the women of the UK the chance to cuddle a pink pony.
Mockery from US comedy shows is probably not what Labour had in mind when they launched this campaign.
Jim Waterson is a politics editor for BuzzFeed News and is based in London.
Contact Jim Waterson at firstname.lastname@example.org.
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