Polling company YouGov reckons the Wizard of Oz can help predict what voters are looking for at the next UK general election.
They found the population preferred the smart, heartless Tin Man.
The empathetic but – not as sharp – Scarecrow was some way behind.
There's a pretty stark divide between supporters of the two leading parties.
While young people are far more likely to vote for the Tin Man.
Why does any of this matter?
Well, as Rachel Sylvester explains in a Times column, the question has previously been used in the US as a way of working out what leadership style the electorate wants.
British politics is becoming increasingly presidential, with party leader ratings being watched as closely as party popularity. As a result, getting the right balance between strong leadership and empathy will be crucial during the 2015 general election.
YouGov pollster Laurence Janta-Lipinski told Buzzfeed that David Cameron can appeal to his Tin Man-leaning Conservative support base.
But he says Ed Miliband could also win in 2015 using pro-Scarecrow Labour voters.
Essentially, the research suggests the electorate prefers strong political leaders. But they also dislike all the options available to them in Britain.
"Over the past two and a half years all three of them have utterly plumetted [in personal ratings]," adds Janta-Lipinski. "All party leaders are rated as doing more badly than well in their jobs."