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11 Ways Alcohol Brands Got Gender Wrong

You would think that in this day and age, the advertising industry would take gender stereotypes into consideration for their ads and promotions; however, when it comes to alcohol advertising this is still an issue. These ads are influencing what men and women are expected to drink. Perpetuating stereotypes such as: hard liquor and beer are for men, while wine and fruity drinks are for women.

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Here are 11 examples of these gender-typed advertising mistakes

1. Carling Black Label Beer

This South African beer considers men champions, then what are women? Men are not the only ones that can reward themselves with a cold one, just ask these T.V. champs.
Via carlingblacklabel.co.za

This South African beer considers men champions, then what are women?

Men are not the only ones that can reward themselves with a cold one, just ask these T.V. champs.

Via giphy.com

2. The SkinnyGirl White Cranberry Cosmo

Skinnygirl, cocktails to keep 21+ year old “girls” thin while making sure their home stays clean.
Via skinnygirlcocktails.com

Skinnygirl, cocktails to keep 21+ year old “girls” thin while making sure their home stays clean.

3. Happy Bitch Wine

This book's author created a wine that is only for “extraordinary women,” those who have faced hardships and it’s now their time to be a “Happy Bitch.”
Via happy-bitch.com happy-bitch.com

This book's author created a wine that is only for “extraordinary women,” those who have faced hardships and it’s now their time to be a “Happy Bitch.”

Because “strong women” and “bitch” are synonymous, right?

Via giphy.com

4. Jim Beam Bourbon

Jim Beam TRIED to clean up their past by creating a Millennial-targeted campaign and making Mila Kunis the new spokesperson in 2014. Because that’s better?
Via adweek.com pinterest.com barstoolsports.com

Jim Beam TRIED to clean up their past by creating a Millennial-targeted campaign and making Mila Kunis the new spokesperson in 2014. Because that’s better?

5. Dos Equis Beer

Via foxnews.com

This rugged, interesting, “manly-man” surrounded by young beautiful women turned Dos Equis into one of America’s #1 Fastest Growing Beer Brands with 116.6% sales growth (2008-2013)

6. Mancan Wine

This California firefighter created wine in a can for “real men” to drink at the ballpark, while doing outdoor activities, or at their favorite dive bar. It only makes sense that their slogan would be “SHUT UP AND DRINK.”
Via youtube.com

This California firefighter created wine in a can for “real men” to drink at the ballpark, while doing outdoor activities, or at their favorite dive bar.

It only makes sense that their slogan would be “SHUT UP AND DRINK.”

Via giphy.com

7. Budweiser 2016 Super Bowl ads

At the end of the day, fruit cups and ponies are for women and Budweiser beer is just for men...not for everyone.
Via adweek.com pinterest.com barstoolsports.com

At the end of the day, fruit cups and ponies are for women and Budweiser beer is just for men...not for everyone.

Via giphy.com

8. Heineken Beer

Heineken encourages the responsible drinking (of men) with this “Moderate Drinkers Wanted” ad. But were the countless women singing “I need a hero,” necessary?
Via youtube.com

Heineken encourages the responsible drinking (of men) with this “Moderate Drinkers Wanted” ad. But were the countless women singing “I need a hero,” necessary?

9. Skyy Vodka

Considering Skyy vodka’s long history of sexist ads, it’s no wonder that this brand was a target for 2016’s #WomenNotObjects campaign.
Via adage.com survnow.com

Considering Skyy vodka’s long history of sexist ads, it’s no wonder that this brand was a target for 2016’s #WomenNotObjects campaign.

“I love sacrificing my dignity for a drink.”

Via goo.gl

10. Mike’s Harder Lemonade

Don’t forget this Mike's Hard Lemonade commercial, positioning themselves as the new solution for impotency.
Via adweek.com

Don’t forget this Mike's Hard Lemonade commercial, positioning themselves as the new solution for impotency.

11. 1800 Tequila

Via youtu.be
Then there’s the 1800 Tequila commercial, proudly bullying younger men into switching their martini orders, one bar at a time.
Via youtu.be

Then there’s the 1800 Tequila commercial, proudly bullying younger men into switching their martini orders, one bar at a time.

Men can have fruity drinks too!

Via giphy.com

By: Aymara Lucero, Juanita Herrera, Valentina Usquiano, Annabel Martial and Eric Lopez

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