When a customer leaves you a review, most of the time they will provide you with feedback. While being flooded with positive reviews is fantastic and will go to show the success of your business, negative reviews are just as useful. Now, most of us will get put down about seeing a negative review, especially if we don’t have many positive reviews, but if you are one of those people don’t think of them like that.
Every business needs goals, so use these negative reviews to set a goal. If you have a few reviews about how poor your customer service was, then work on it and set it as your next goal. Goals are important to running a successful operation, so setting goals on a regular basis will help you in the long run!
Anyone who is a Review Expert will tell you that all reviews are equally important, so use them all to your advantage
2. Potential Customers
In the current day and age, the majority of us have smartphones. If we hear about a new restaurant, the chances are that we will give it a search online and find out how others felt about the food that was served. If we hear about a cheaper grocery store that opened up nearby, then we will take a look at social media, and find out how the locals feel about it. It’s something that all of us do.
By making sure that your business has not only high ratings, but many ratings too, it will help potential customers find out if yours is right for them as well as making your business look more professional.
3. Current Customers
While it’s important to keep an eye on your reviews in order to attract new customers and make sure that they choose you over your competitors, it’s important that you give enough attention to the customers that you already have. While this might seem pointless given that they’ve already been persuaded to choose your business, you must remember that they are always able to change their mind.
If a current customer writes a review, they may begin to notice that they don’t like your service or find it as useful as they had hoped to in the past. If they write a review they will also be able to view other reviews, including the negative ones. When reading these negative reviews, customers will begin to notice some of your smaller flaws, or even some of your bigger ones, that they hadn’t noticed before.
A lot of older business tend to ignore not only SEO but online marketing as a whole, as they already have recognition for being an older business, but by avoiding online marketing they are losing out on the chance to grow their business dramatically. With that in mind, online reviews play an important part in local SEO. If you are lacking reviews or aren’t don’t already have your local SEO setup prepared, then you are missing out and should jump straight into it. Online reviews contribute dramatically to your local SEO, with in the bigger picture could be a big turning point for your business.
Above all, online reviews have a noticeable impact on the revenue that your business brings in. If you have a higher star rating, you are able to raise your prices slightly and will be raking in higher income than you would be if you had low ratings. You can use this as motivation to get fantastic reviews!
With all of the above in mind, if you aren’t set up to have your customers give you online reviews, then you are missing out and should take the first chance you get to have it prepared for you. It truly does wonders on your business as a whole.
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