Ritual vitamins were recommended to me by a friend whose general taste/product choices I deeply trust. I didn't take a vitamin of any sort before this, but she said that taking them genuinely brought joy to her daily routine.
Ritual's marketing hook is that they only contain the vitamins women need (there is no men's version), and they don't contain anything extra. I mean, sure? I'm honestly not certain if I need to take vitamins at all, though my doctor has been bugging me to take a vitamin D supplement for like two years and this is the first thing that actually got me to do it. (Ritual contains 2000 IU of vitamin D, and that, combined with my doctor's D recommendations, helped sell me.) The other hook is that they are non-GMO, vegan, gluten-free, soy-free, and don't contain any synthetic fillers or colors. Again...sure? To be totally transparent, this isn't that important to me at this moment in my life. Maybe it should be, but I'm going to need to hear it from someone other than a vitamin brand. Ritual also claims that their vitamins are "joy promoting," "battery charging," and "skin-perfecting." But I mean...what vitamins don't promise this? I'm including all of this because it might matter to you, but the truth is, it did not matter to me.
But after I put my skepticism aside and gave them a shot, I found these vitamins to be as delightful as my friend told me they were. The magic mostly lies in both the (highly Instagrammable) bottle and pill design — WHY DON'T ALL PILLS LOOK AND FEEL LIKE THIS — and also in the magical minty tab. I didn't realize it at first, but each bottle has a clear food-safe plastic tab at the bottom that's infused with peppermint oil; this makes the vitamins smell (and lightly taste) minty. It sounds like a small thing, but opening them the first time and getting hit with that amazing mint fragrance was genuinely wonderful. And overall, taking them each day is a legit lovely experience, so I actually do it. (One of my coworkers said they were the only vitamins she'd ever been able to stick with.) While I was sent the first bottle to try for free, I bought a second one during the third week because I didn't want to experience any sort of break in my new vitamin, uh, ritual. And speaking of the third week, it was around that time that I noticed that my skin was really, really glowy. I started using pure rosehip oil several months ago and have been totally blown away by the results, but I noticed something new and extra after I started taking these. I can't say for certain it's the vitamins (I'm CLEARLY not a scientist), but given that nothing else has really changed in my life, it seems likely enough.
There are certainly cheaper vitamins on the market, but I am able/willing to pay $1/day for a vitamin D supplement (and then some) that brings me genuine, minty-fresh joy, and leaves me feeling like the sparkle emoji morning and night. ✨ —Rachel Wilkerson Miller
Get them from Ritual for $30/month.