The hydrogen bonds broken down by H2O often leave hair dry, brittle, hard to manage and difficult for color treated maintenance on hair. Various deep conditioning treatments have always been made readily available as a solution but major industry professional beauty products until a recent study was released revealing the truth behind water damage.
It is all about prevent hair dyes from fading faster while revitalizing health and volume restoration back into your hair from root to tip.
Although water is a large part of our system, too much can be just as damaging. Umbrella address the toxic elements while keeping soft, silky and shine to our hair and skin.
It is imperative through the most innovative science based technology to date, to block out the causes of water breaking down the hydrogen bonds while natural oils can remain to organically benefit and optimize healthy to hair!
Why Summer Time Is The Worst Case Scenario...
Summer is a season completely devoted to fun in the sun with lazy days by the pool or beach. Just spending more time outdoors trying to soak in every ounce of extra daylight and beautiful weather plays a huge role in hair and skin care damage control.
It is a season dedicated to relaxation and care free attitudes from how we spend our days to our beauty routines. Once summer rolls around we welcome the mellow easygoing mindset with open arms. Unfortunately, we don't realize that with summer fun, sun and splashes comes summer havoc where the results are not pretty!
The workings of Mother Nature can ravage your hair and skin during the summer which will leave you spending twice the amount of time it took to damage in order to fix it.
Most girls go lighter with their hair color in the summer making a statement that "blondes have more fun." These harsh bleaches and over processing already do obvious damage to your hair but then add the hours of hot summer sun multiplying the destruction. Fifty hours of sun exposure is the equivalent of 30 minutes of bleach on your hair. So whether you put lemon juice, peroxide or other chemicals to your tresses to the sun, in the end there is a price. That is why your hair is noticeably shades lighter from what it was in the beginning of the summer.
Not only does the heat from the sun dry your hair out making it brittle and lifeless, but styling tools are a huge detriment to your hair as well. Most of us aren't sitting home with our hair in a messy bun binge watching Netflix during the summer months. Our social calendars seem to fill up quickly. Whether you realize it or not you're probably styling your hair more often than you usually do while adding heat from your styling tools and frizz-control products ( plus washing hair more frequent to wash out products or clean from pool and ocean water).The heat fries your hair follicles making your locks extremely dull looking. Recipe for disaster
Water is a huge component that contributes to ruining our hair. Whether it's salt water, chlorine water or water from our homes all three provoke serious damage. We swim so much in the summer never leaving your hair the same way it was before you dove in.
The chemicals from chlorine leave chlorine deposits in your hair that are very hard to remove, and turn your locks into brassy straw.
Salt water leaches the water out of your hair giving the same parched brittle locks that chlorine does. When your hair is dry and damaged it allows for more tangles and knots which ultimately creates serious breakage in your hair.
Even if you're not a swimmer, hot and humid days lead to sweaty and frizzy hair causing us to use more products in our hair which makes a need for shampooing more frequently.
The water that you wash your hair at home with, isn't doing your hair any justice either. 85% of people's homes have hard water which contains contaminants, chemicals and dissolved minerals which cause serious damage. This type of water makes your hair feel rough and tangled making it harder to wash your hair.
Due to the rough texture the water leaves on your hair, it becomes difficult to rinse out all of the soap making it less effective. The soap reacts with excess minerals which aren't easily soluble in water resulting in soap film which sits on your hair.
Waterproof Hair & Skin This Summer
Every time hair and skin gets wet and dries it goes through a cycle, just as when a rubber band is stretched and relaxed. The first sign that the rubber band is about to break is when it stops going back to its original size. For hair, the mark is the same- a lack of elasticity where hair molecules stretch but do not return to original length or health.
For hair and skin, damage is cause be water expansion within the hair/skin while contracting when dry. For some hair types, the steps are even skipped and go straight to the breakage stage.
Hygral fatigue is the term used to define this damage.
Block out the damage today!