LACMA, the Los Angeles County Museum of Art, is the largest art museum in the western United States. en.wikipedia.org It is home to more than 120,000 works from all periods of history, including the massive "Urban Lights" sculpture by Chris Burden that is prominently featured in many rom-coms. Their Instagram and Twitter accounts have always been fun and promotional... View this photo on Instagram instagram.com ...but they've taken it to the next level on Snapchat. hyperallergic.com And they're really good at it LACMA / hyperallergic.com As the first museum on Snapchat, they're setting the bar pretty high. LACMA / hyperallergic.com In addition to these amazing snaps, LACMA will also receive Snapchats and curate user-generated snaps from the app's new Geofilter feature. Add them on Snapchat (their handle is lacma_museum) for LOLs. LACMA / hyperallergic.com H/T Hyperallergic.