You can program IFTTT to do things like:
-IF a New York Times article is trending as "popular" THEN send it to your email.
-IF you get a new Twitter follower THEN automatically send that person a "connect with me on LinkedIn" invitation.
-IF you leave work (according to a location finder app) THEN send your significant other a text message.
In other words, IFTTT does a billion other things that will basically turn you into a freakishly productive (and terrifying?) robot. But the most IMPORTANT (lol) one for every social media addict is this Instagram hack.