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Dunkin' Donuts Might Be Dropping The "Donuts" From Its Name

This is major.

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But don't worry, it's just a change in semantics. The brand is opening a new store location in Pasadena, California, that will be called simply "Dunkin'", according to the Associated Press.

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The reason for the change? The stores will still sell doughnuts, obviously, but want customers to think of Dunkin' as more of a destination for coffee.

People on Twitter, however, were largely opposed to the new name change.

Dunkin' Donuts changing its name to anything other than "Dunkies" would be a travesty

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Dunkin' Donuts wants to drop the "Donuts" from their name. My parents could get divorced and this would still be the worst split ever to me.

Why would Dunkin Donuts change its name to Dunkin when they could take the opportunity to rebrand as the name everyone uses anyway: Dunks

if dunkin donuts changes their name ......... i s2g

  1. Should Dunkin' Donuts change its name to *just* Dunkin'?

Dunkin' Donuts Might Be Dropping The "Donuts" From Its Name

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