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Everyone On Stage At The Apple Event Is Wearing Purple

On Wednesdays we wear lilac.

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Tim Cook came out in a lovely purple button-up...

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Hey...

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Is that lilac??

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OMG it's a trend.

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PUCE. IT'S PUCE.

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MORE PURPLE.

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People are noticing.

White men in purple shirts, the Apple Story.

Is there a rule that one must wear a shirt in a shade of pale puce or lilac or some variety of mauve on an apple event?

What's up with the purple gang at the apple event? Lol

do u think all the apple dudes got together three weeks ago and were like "what color shirt should we wear?" "let's wear purple"

Was there some sort of dress code for the Apple event today? Purple/Blue

Maybe it's all a tribute to 2014's Apple Scarf Guy.

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WHAT DOES IT MEAN????

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