This is a headdress accessory that's being sold in H&M stores in Canada.
It's issued as part of the brand's "H&M Loves Music" collection, featuring clothes and accessories designed to be worn at music festivals.
Apparently, the headdress is also being sold for £7.99 in the U.K.
In the further adventures of cultural appropriation in the UK: you too can own an H&M 'headdress' for �a37.99!
Zoe Todd
@ZoeSTodd
In the further adventures of cultural appropriation in the UK: you too can own an H&M 'headdress' for a37.99!
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Naturally, some people are a little upset. Kim Wheeler, an Ojibwa-Mohawk woman from Winnipeg, wrote to the company complaining that the headdress was offensive.
An H&M spokesperson said that the headdresses have subsequently been removed from all of H&M's Canadian locations.
This isn't the first time a retailer has landed in hot water by presenting a Native American-style headdress as a fashion accessory.
Last month, Nicole Richie drew ire after posting an Instagram of her and a friend sporting headdresses and hanging out in front of a teepee.
And of course, Beyoncé wears a headdress in her recent H&M commercial.
