Instead of using models to show its new spring collection, the San Francisco-based clothing company Betabrand decided to put women with doctorates in front of the camera. betabrand.com Says Betabrand founder Chris Lindland, "When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun." To find the women, the company sent out a casting call on social media; 60 Ph.D.s and doctoral candidates replied. betabrand.com betabrand.com Advertisement betabrand.com betabrand.com betabrand.com betabrand.com Lindland says, "Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?" You might also remember Betabrand's groundbreaking dress sweatpants. buzzfeed.com Share On facebook Share On facebook Share On vk Share On vk Share On pinterest Share On pinterest Share On lineapp Share On lineapp Share On twitter Share On twitter Share On email Share On email Share On sms Share On sms Share On whatsapp Share On whatsapp Share On more Share On more Share On tumblr Share On tumblr Share On link Share On link Share On copy Share On copy Omg It's Prime Day!