1. A quick-release vegan leather travel belt because I recently got a new travel backpack that doesn't have the 'lil strap on the back to connect it to my suitcase. This belt would save me a lotttt of almost tripping over fallen bags 😓.
Check out a TikTok of the Cincha belt in action.
Cincha Travel is a California-based small business that specializes in adjustable travel belts made out of vegan leather. The brand donates 100 airline miles for each purchase, which are used to reconnect separated migrant families. You may even recognize this from Shark Tank!
Promising review: "I just returned from my first trip using my Cincha, and it was fantastic! My backpack stayed on top of my roller bag instead of me carrying it, or falling off. And it was so easy to pop on and off the roller handle when I needed to. I highly recommend!" —Cheryl
Get it from Cincha Travel for $39.99 (available in 16 colors/patterns).
2. An automatic, ultrasonic retainer cleaner to get into all the nooks and crannies of your night guard or retainer when your toothbrush just ~can't.~ Cause seriously, do you wanna stick that nasty, cloudy, and yellow thing in your mouth?! 🤢
Check out a TikTok of the retainer cleaner in action.
Promising review: "I was so tired of using a toothbrush to clean my Invisalign aligners. This is SO EASY!! I LOVE IT!! I never want to be without it! My Invisalign aligners are so clean after using this ultrasonic machine. Each cycle is five minutes and I usually run it for at least two cycles which is 10 minutes. I bought another one just like it so I will always have an extra one, just in case this one ever stops working. But my first unit is still working well after several months. These units are worth every penny! If you want your life to be a little easier, buy one! I also use it to clean my rings." —Sundance
Get it from Amazon for $42.98+ (available in two versions).
3. A cat scratcher bed, which not only comes in a bunch of patterns to match anyone's vibes, but also looks like a super comfy resting place for your fur baby. And knowing my cats, I'd probably have to just go ahead and order three so they can each have their own spot.
Check out a TikTok of the cat scratcher bed in action.
Promising review: "They prefer them over a soft, comfy bed any day!! Cats are strange, and I must oblige to their weird requests. They fought over the last one I got so I had to get another. Great size and cats just love them :) One of my cats is seven pounds and the other is 14 and it fits my chonky baby just fine." —Zoë elisė
Get it from Amazon for $22.99+ (available in five patterns).
4. The Always Pan from Our Place that will pretty much eliminate the need for any other pan. You can use this bad boy to braise, sear, steam, strain, sauté, fry, boil, and serve. Plus, it's so pretty, you won't mind that it lives on your stove because you use it so often it isn't even worth putting away.
Check out a TikTok of the Always Pan in action.
Here's what BuzzFeed Shopping writer Taylor Steele has to say about the Always Pan: "As someone who neither enjoys cooking nor is particularly good at it, the Always Pan has made being in the kitchen feel like less of a chore. Having one pan that can do everything means I don't have to second-guess every cooking decision I make. I can boil and prepare pasta in it. And I can roast Brussels sprouts. And I can make the perfect fried egg. And I can steam dumplings. The best part is that everything slides so seamlessly out of the pan and onto the plate, which also makes clean up super fast and easy. Both the amateur (read: reluctant) cook and the more seasoned chef will enjoy creating fan favorites and new recipes in the Always Pan!"
Other BuzzFeeders also LOVE this pan. Here's our review of the Always Pan, in which seven members of our team weigh in everything they love about it, from the nonstick coating to the versatility to the aesthetic design.
Get it from Our Place for $112 (originally $150; available in 10 colors).
5. A charcoal exfoliating scrub designed to help unclog pores for a smoother complexion. Blackheads on my nose are one of my biggest skin issues, so I am certainly drawn to this!!

Check out a TikTok of the blackhead scrub in action.
Promising review: "I have been using LilyAna's Charcoal Face Scrub for about two years now. I'm an old-school customer — I still remember when it came in a tub with old branding! It gently exfoliates, smells like a subtle spa experience, and leaves my skin clear and smooth. This is the product I recommend to all of my friends and family and even strangers when they compliment my skin. I ALWAYS travel with this product and even packed it for all my wedding and honeymoon adventures! There's a reason this scrub is going viral right now – 10 OUT OF 10!!!" —Mari
Get it from Target for $24.99.
6. A set of Wad-Free pads so you don't have to run your dryer like three times just to have your sheets actually come out dry. (Can you tell this just happened to me last week?)

Check out a TikTok of the Wad-Free attachment in action.
Wad-Free is a small business established in 2020 after the founder Cyndi Bray learned computer-aided design to create the pads.
Promising review: "THIS ACTUALLY WORKS!!!! I saw a TikTok about these and decided to order. Sheets balling all up in the washer and dryer has been a pet peeve of mine for forever. I was super skeptical of these, but I tried it, and it works as advertised! It’s a little on the expensive side IMO, and that’s kinda holding me back from purchasing a second set, but they really do work." —StrangerThings
Get a set of two from Amazon for $19.99 (also available as a set of four).
7. A chic produce-saving container designed to help keep fruits and veggies fresh longer, because those things are expensive, and having them mold after like three days is enough to convince anyone (at least me…) that buying them isn't even worth it anymore.

Check out a TikTok of the berry container in action.
Promising review: "I really wanted to see if this worked so I purchased two packages of strawberries. I washed all the berries and let them dry throughly. I put half in my berry keeper box and the other in the plastic container from the store. My daughter had to ask for help with the new berry keeper, she had difficulty opening it and closing it sometimes. The berry keeper kept strawberries for 15 days, the grocery store container only kept them six days. Groceries aren’t cheap and I can use anything to prolong the life of my produce. Washed well in the dishwasher on the top rack. I’ll be purchasing more of these attractive quality boxes. I need one for blueberries and grapes." —Toogreen
Get it from Amazon for $11.99+ (available in three colors, two sizes and various sets).
8. A portable touch screen monitor so you can keep watching all your fave shows no matter where you are. I personally think the dream would be rolling this bad boy up next to the tub and having a cutie 'lil ~soak and show~ sesh.
Check out a TikTok of the portable TV in action.
It has a built-in battery and full swivel rotation.
Promising review: "I'll admit I fell for someone posting this on Instagram, but now having it for a few days, I'm completely obsessed. It's incredibly awesome, blurring the lines between tv and tablet. The picture quality is amazing and moving it around the house has been a dream. I made a recipe yesterday utilizing the web and then watched a YouTube video. You can also roll this outside to the patio area! We have a small patio so we were initially going to get a projector but this works much better." —Amazon Customer
Get it from Amazon for $996.99.
9. A "Cup Claw" that'll help put an end to the horribly unfun game of trying to flatten out bra pads when they come out of the wash. It snags onto them like scissors so you can easily glide them back in and even them out. Come on, this is freakin' GENIUS.
Check out a TikTok of the Cup Claw in action.
Cup Claw is a US-based, family-owned small business specializing in fashion tools.
Promising review: "After so many lost bra pads, this has been a lifesaver. Instead of feeling immense amounts of frustration, trying to get the pads back into place, this works like a breeze. It is simple to use, effective, and takes a lot of stress out of life. If you are tired of fighting with pads to get them smoothed out and back into place I highly recommend this." —Wesley I.
Get it from Amazon for $14.99.
10. A uniquely textured ribbed lounge set you can throw on to look like you're wearing a well-thought-out 'fit while you feel like you're in your pajamas. Honestly, outfits like these are my dream — I'm at a point where leggings feel like dressing up, so anything to get me out of sweatpants is a WIN.
Check out a TikTok of the ribbed set.
Promising review: "So worth it! I love these and I'm getting my friends to get them. Very comfortable and can be dressed up and down." —Olivia G
Get it from Amazon for $25.99+ (available in women's sizes S–XL and 31 colors and styles).
11. A handy collapsible twisting whisk designed to flatten out to more easily get the excess batter off, but also to make it *wayyyy* easier to clean. Seriously, who doesn't struggle to get a dish brush between all the wires to fully get the food cleared out?!
Check out a TikTok of the collapsible whisk in action.
Bonus: it's dishwasher safe and heat safe up to 392 degrees F!
Promising review: "Absolutely perfect. Easy to clean, easy to use, very sturdy. The whisk stays in the positions quite well, it stows away quite flat. The perfect solution for a kitchen with limited storage!" —CMA01
Get it from Amazon for $8.99+ (available in two colors).
12. A soft muslin throw blanket for extra cozy snuggles and because you simply cannot have too many blankets.
Check out a TikTok of the muslin blanket in action.
Promising review: "This blanket is the most amazing thing ever! It is incredibly soft and lightweight. It is warm but not overwhelming. It looks great as a throw for decoration but so comfortable you have to use." —Fairykisses
Get it from Amazon for $34.89+ (available in 10 colors and four styles).
13. A touchscreen mist cleaner because your laptop, phone, tablet, and car screen are sick and tired of being covered in your grubby fingerprints. This will help gently clean all your screens AND doubles as a microfiber cloth because IDK if it's just me, but no matter what I use to clean my screens there are *always* streaks left behind. With this, there will be no issues!!
Promising review: "When you think you don’t need it, but TikTok thinks you do. I definitely am glad that this product was what I need. Works on laptops, tablets, and phones! Love it! Highly recommend this product!" —Laura Schlutt
Get it from Amazon for $11.98.
14. A cooling Tula eye balm treatment stick to help hydrate and brighten under-eye circles, because I can't be the only one who gets distracted late at night and procrastinates sleeping by doing every other chore I had been pushing off.
Check out a TikTok of the Tula eye balm in action.
These contain a blend of probiotic extracts, caffeine, and collagen so you may have longterm results in addition to an immediate cooling relief.
Promising review: "This is one of my favorite beauty products. Feels good under the eyes and brightens them up. I think I look more rested when I’m wearing it and it gives a nice glow. Great product to keep in your purse!" —Rachel S.
Get it from Amazon for $32.
15. A flexible power strip with three outlets, two USB ports, and a five-foot extension cable so you can get that power you so desperately need no matter the size of the nooks and crannies it has to fit in. And with its unique design the stupidly large Mac charger won't block like half the rest of the outlets 😤.
iJoy is a small business that specializes in headphones and tech accessories.
Promising reviews: "I saw this on TikTok, so I ordered one. I absolutely love it. Everyone needs one in their life." —Dani Jo Stengsar
"I rarely write a review (this is the second in the past few years). One of the best purchases in a long time. Nice design and very practical. It solves all of my problems as it can go any direction. It's worth every penny. I turned around and bought two more. I am about to buy my fourth one. Love this!" —Pond P.
Get it from Amazon for $17.99 (available in five colors).
16. A hands-free Bluetooth remote to easily scroll through TikTok while on the treadmill without worrying about falling off. Or for cocooning under a blanket and switching to the next video without unraveling yourself in the process.
Check out a TikTok of the Bluetooth remote in action.
It's also great to use while scrolling in the bath so you don't get your phone wet.
Promising review: "I use this every time I’m on the treadmill. Makes scrolling on TikTok easy. Love it!!!! And the battery lasts a long time too!" —Chris Andress
Get it from Amazon for $22.95+ (available in two colors).
17. A "Shower Cat" that'll save my drain from the "unbelievable" (says my husband) amount of hair I shed every time I shower. This little thing attaches to the shower wall so you can easily wipe away loose hair and toss it later. Buh-bye hairy walls and clogged drains!
Shower Cat is a small business established in 2021 specializing in products to prevent shower clogs.
Promising review: "I first saw this product on TikTok and I knew immediately that I needed it. I just moved into a new apartment and I didn’t want to be how I used to be, where I’d just let hair go down the drain and plug it eventually, or peel it off of the drain after each shower. It works great but I probably need some practice with it. I currently just floss my hair through it so it will hold them and there are a few stray hairs that don’t stick. I would recommend to anyone who is tired of putting your loose strands of hair on the shower wall." —Cari Schwartzkopf
Get it from Amazon for $14.95.
18. A ChomChom roller because three cats = a looooooot of fur, everywhere. This little tool works on pretty much any surface — furniture, upholstery, blankets, clothes — and you don't have to worry about constantly ripping off *another* sticky sheet because one quick swipe typically fills it up. (At least it does when I try to use them to clean my clothes...)
Check out a TikTok of the ChomChom hair remover in action.
Promising review: "I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout and it works wonders." —Joanne Ertel
Get it from Amazon for $24.99 (available in two colors).
19. And a reusable and portable gel lint roller so you can remove those pesky hairs all over your pants that you didn't notice until after you got in the car. And when you think it's not working anymore, just wash the interior and BAM sticky as ever!
Promising review: "I saw this on TikTok a bunch of times and finally decided to get it. I hate the paper lint rollers, they never seem to work that well and I hate that I have to throw them away. This is awesome because it fits right in my bag, and I’m able to reuse it over and over. It’s super sticky and works great!" —Ella
Get it from Amazon for $9.99 (available in four colors).
20. Brazilian Bum Bum Cream infused with caffeine, guarana extract, and coconut oil to simultaneously tighten *and* smooth skin. Not only are people loving the effects of this body lotion, but they are also swooning over the smell…some say they don't even bother wearing perfume anymore (which is perfect for someone who never remembers to put perfume on anyway 🙃🙋♀️).
Check out a TikTok showing why one TikToker loves the Bum Bum cream.
Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen
Get it from Amazon for $22+ (available in three sizes).
21. A "Door-Doc" so you can easily prop your front load washer to prevent mold and mildew from growing inside, which means your clothes will actually be clean instead of coming out all stanky.
Check out a TikTok of the Door-Doc in action.
Door-Doc is a small business specializing in home laundry solutions.
Promising review: "I’d never had any issues with mold or any nastiness accruing inside my washer, until I did. I read a bunch of reviews and convinced myself I didn’t need such an item — after all, I could just prop the door open after every wash. The thing is, the way the washer is positioned in the laundry room, I’d hit the washer door every time I went in there. I gave in and made the purchase. Sooooo worth it! Easy to maneuver around and it’s a sturdy little gadget. Highly recommend!!!" —painter Jane
Get it from Amazon for $27.99+ (available in two colors).
The reviews used in this post have been edited for length and clarity.



































