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14 Latinx-Owned Beauty Brands You Probably Should Know By Now, If You Don't Already

Celebrate beauty this Hispanic Heritage Month by checking out these incredible brands.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. Vive Cosmetics carries matte liquid lipsticks and classic lipsticks. They also make a Lip Care Kit with a mango-coco scented lip balm and lip scrub that'll keep your lips soft throughout the winter.

Promising review: "I love the lipstick. I have brown skin, and I have gone through countless red lipsticks that look great on me. This color looks amazing on my skin tone. I have gotten compliments from my coworkers. The shade is gorgeous and long lasting. It is definitely one of my favorite colors. Best of all, I am happy to support a Latinx company! Will be recommending it to friends and family."—Miriam Cruz

Get a matte liquid lipstick from Vive Cosmetics for $17 (available in 14 colors).

Prices: Products start at $17.50.

Available at: Vive Cosmetics

What you should know: The founders are Joanna Rosario and Leslie Valdivia pictured above! Their products are cruelty free, vegan, and paraben free!

2. Tata Harper offers a wide variety of skincare products, a lot of which are cult-favorites in the industry, like the ultra-hydrating hyaluronic acid moisturizer and the oil-balancing foam gel cleanser.

Promising review: "I love Tata Harper skin care. Every time I use a product, from a daily wash to a moisturizer or serum, my skin feels completely nourished. I love how everything smells, how it feels when I put it on my skin and the results after. My skin has improved in hydration, tone, clarity, and diminishment of freckles. For the first time ever in my life, I go out without makeup. Everything is beautifully packaged and ships quickly. Thank you Tata Harper!"—Shelly L.

Prices: Products start at $35+

Available at: Tata Harper, Amazon, Sephora, & Nordstrom

What you should know: Their formulas are free from GMOs, toxins, fillers, artificial colors, artificial fragrances, and synthetic chemicals.

3. BeautyBlender is best known for inventing their namesake sponge, a foundation application tool, which revolutionized the way beauty lovers bounce on their makeup with perfect coverage. They now offer their very own makeup line.,

Promising review: "This sponge definitely lives up to the hype. It blends out your foundation beautifully for a flawless look."—Gilliangc01f

Prices: Products start at $12

Available at: Beauty Blender, Amazon, Sephora, & Ulta

What you should know: Founder Rea Ann Silva’s has had a 20-year+ career as a Hollywood makeup artist and entrepreneur. The Beauty Blender came onto the makeup tool scene with a *splash* and has since won a ton of beauty awards and is the go-to tool for professionals and new beauty lovers alike.

4. Joanna Vargas got its start with in-person facials and treatments and has grown into a luxury organic skincare line as well. The fan favorite award goes to their Rescue Serum which is made of vitamin C to even skin tone, build resilience, and boost radiance.

Promising review: "I have been using this serum for almost a year. The texture of my skin has changed dramatically and it has helped to remove redness and dry skin. It has also reduced fine lines. I use it at night after cleansing and before my night cream. It is a definite game changer. It is a little pricey, but well worth it and a little pump goes a long way!" —Zulma S

Get the Rescue Serum from Joanna Vargas for $295.

Prices: Products start at $22

Available at: Joanna Vargas & Nordstrom

What you should know: Joanna Vargas is an aesthetician. She offers top of the line facials at her NYC + LA salons. On top of the iconic ~ IRL~ experience with her brand, Joanna Vargas offers all-natural formula products for the do-it-yourself-facial we all really want in the comfort of our homes.

5. Kat Von D is a well-known name in the beauty industry with long-time fans of the brand's cruelty free formulas and powerful pigments. The infamous tattoo eye liner has a high pigment and waterproof formula that keeps us coming back for more., Kat Von D

Promising review: "KVD has been the best lipstick for me. I have a couple other brands that are nice but KVD still comes out on top. Not too drying and it goes on smooth. I was so excited to get this new color and I love it! Not being tested on animals is another big plus for me, main reason I tried her makeup in the first place."—Sephora Customer

Get the Kat Von D Everlasting Liquid Lipstick from Sephora for $20 (available in 30+ colors).

Prices: Products start at $7

Available at: Kat Von D & Sephora

What you should know: All products are 100% cruelty free and they offer a variety of vegan products.

6. Botanika Beauty equips your beauty arsenal with hair products that actually know what they're doing when it comes to curls. The Definer is a great place to start if you're looking for a lightweight curl cream that adds moisture while it defines.,

Prices: Products start at $10.99

Available at: Botanika Beauty

What you should know: You can take the Botanika Beauty Quiz to find out which treatment is right for you.

7. Bésame Cosmetics keeps bringing us ~ICONIC~ collabs such as the Mickey Mouse Collection & the Sleeping Beauty 1959 Collection both of which (along with the rest of their products) truly belong on any beauty lover's makeup counter.,

Promising review: "This Collection is an absolute delight. Gabriela and the Bésame team have taken on Flora's role and bestowed upon us all the gift of beauty. You can feel the love put into the Collection's creation and the quality is unsurpassed. The pieces are unique and true to the aura surrounding Princess Aurora. Nurtured in nostalgia and beautifully executed, you won't need magic to feel like a princess wearing these products!" —Jessica S.

Get the entire Sleeping Beauty 1959 Collection from Bésame for $269.

Prices: Products start at $22

Available at: Besame Cosmetics

What you should know: Bésame is known for recreating authentic makeup shades, packaging, and esthetics found in the1950s-60s. So much so, their products are beloved and used by Hollywood makeup artists when creating more traditional looks.

8. Luna Magic offers mink lashes, eyeshadow palettes, and liquid lipsticks all inspired by the music that flows through Latinx culture.

Prices: Products start at $12

Available at: Luna Magic

What you should know: Luna Magic was founded by two sisters inspired by their Caribbean and Latinx roots. They say, "In our Latin culture, beauty and music go hand in hand and our brand is a celebration of that."

9. Reina Rebelde has everything your heart could desire from vibrant eyeliner shades to bold red lipsticks.

Prices: Products start at $10

Available at: Reina Rebelde and Target.

What you should know: Reina says that her love of makeup started when she was growing up in Mexico watching the telenovela “Rosa Salvaje” and sitting with her mother as she'd do her own makeup. Read more here.

10. The Honest Company was founded by Jessica Alba with the vision of creating products that are safe and trusted because of the ingredients she uses. Her matte liquid lipstick has an award-winning vegan and cruelty free formula.


Prices: Products start at $8.99

Available at: Honest, Target, & Amazon.

What you should know: Honest also carries bath, body, baby, and home care products!

11. Shaina B Cosmetics got started in Miami as a brand that wants to add vibrancy and creativity to your routine. Get creative and colorful with the Miami palette which has an entire top row of ultra shimmery shades.

Prices: Products start at $29

Available at: Shaina B Cosmetics

What you should know: Their brand mission is to inspire us to live boldly with AND without makeup. So go forth and be bold!

12. Mia Del Mar gives us skincare and makeup that work together flawlessly. Use their silicone-free makeup primer followed by their vegan and stunning Novelera eyeshadow palette and your eyes will be glowing like a sunset in Miami.

Instagram: @miadelmarbeauty

Promising review: "This overnight face cream are what dreams are made of. I recently had several dry patches that wouldn't go away with my normal moisturizer and finally tried out the OMG cream and DAMN. My skin the next night was soft and supple and the dry patches were significantly less visible. After two treatments of the cream my rough patches went away and the rest of my face looked so youthful. Totally recommend!" —Araceli

Prices: Products start at $10

Available at: Mia Del Mar

What you should know: They are cruelty free and and 90% of their products are vegan!

13. Rizos Curls is here to define your beautiful curls into bouncy, shiny and frizz-free works of art. Try their four-step bundle (shampoo, conditioner, curl defining cream, and spray) for the perfect curls.

Rizos Curls

Prices: Products start at $14.99

Available at: Rizos Curls Walmart

What you should know: Founder Julissa Prado never could find the right products for her hair growing up, so she made her own!

14. Loquita Bath and Body is home of the original Concha Bath Bomb and the Chingona Club bars of soap which make fantastic gifts for your best friend if you can resist keeping them for yourself!

Instagram: @loquitabathandbody

Prices: Products start at $5

Available at: Loquita Bath and Body

What you should know: Their products are vegan & cruelty-free!

Join BuzzFeed as we celebrate Hispanic Heritage Month from September 15 to October 15, and explore more content celebrating la cultura.

BuzzFeed/Charlotte Gomez