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This Hobbit-Inspired Airline Safety Video Is One You'll Actually Watch

Air New Zealand are embracing their Middle Earth advantage.

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Air New Zealand has created a new safety video in honour of The Hobbit: The Battle of Five Armies.

View this video on YouTube

It's possibly the first safety video you'll actually want to watch the whole way through.

They enlisted some bonafide Middle Earth residents to take part.

Most notably Elijah Wood.

And Peter Jackson.

Well played, Air New Zealand. Well played.