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Freelancer Criticises Media Boss, Twitterstorm Erupts

You don't want to mess with the Mamamia fandom.

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As the creator of one of Australia's most popular websites Mamamia, journalist and businesswoman Mia Freedman has become a prominent social commentator, especially on issues facing Australian women.

Graham Denholm / Getty Images

While Mia has a devoted following online, in recent years she has received criticism for her politics — especially the way she is often regarded as a voice of feminism — and also her business practices (such as not paying Mamamia contributors).

Clarification: AEST 11:00, Wednesday 19 March. The editor of mamamia.com.au has confirmed that that all original contributors are paid for their work.

Eleanor critiqued Mia's attitude to sex workers...

pages read: 3; disparaging references to sex work: 3 #mamamia

eleanor robertson@marrowing

pages read: 3; disparaging references to sex work: 3 #mamamia

12:38 PM - 17 Mar 14ReplyRetweetFavorite

she makes cracks about "prostitutes" and brothels, but then describes using strippers and pole dancers at the cosmo parties??? #mamamia

eleanor robertson@marrowing

she makes cracks about "prostitutes" and brothels, but then describes using strippers and pole dancers at the cosmo parties??? #mamamia

02:45 PM - 17 Mar 14ReplyRetweetFavorite

And magazine journalism...

on beauty editing: 'you're on the frontline. It's like Afghanistan ... with mascara and gift bags' #mamamia

eleanor robertson@marrowing

on beauty editing: 'you're on the frontline. It's like Afghanistan ... with mascara and gift bags' #mamamia

01:10 PM - 17 Mar 14ReplyRetweetFavorite

that Afghanistan reference was a terrible joke but i think this bit is serious #mamamia

eleanor robertson@marrowing

that Afghanistan reference was a terrible joke but i think this bit is serious #mamamia

01:13 PM - 17 Mar 14ReplyRetweetFavorite

cosmo is 'sold on angst', 'tells you that you have a problem' and 'perpetuates inadequacy' but she's 'thrilled' to be editor #mamamia

eleanor robertson@marrowing

cosmo is 'sold on angst', 'tells you that you have a problem' and 'perpetuates inadequacy' but she's 'thrilled' to be editor #mamamia

02:15 PM - 17 Mar 14ReplyRetweetFavorite

'magazine covers of asian or dark-skinned women don't sell [...] but you have to give readers what they want' #mamamia

eleanor robertson@marrowing

'magazine covers of asian or dark-skinned women don't sell [...] but you have to give readers what they want' #mamamia

03:08 PM - 17 Mar 14ReplyRetweetFavorite

'writing is all about the content' [100 pages ago] 'beauty writing is science, politics, & bullshit with a sprinkle of journalism' #mamamia

eleanor robertson@marrowing

'writing is all about the content' [100 pages ago] 'beauty writing is science, politics, & bullshit with a sprinkle of journalism' #mamamia

04:15 PM - 17 Mar 14ReplyRetweetFavorite

And plagiarism...

'uninspired by [university], i was plagiarising my journalism assignments from a local gay newspaper' #mamamia

eleanor robertson@marrowing

'uninspired by [university], i was plagiarising my journalism assignments from a local gay newspaper' #mamamia

01:07 PM - 17 Mar 14ReplyRetweetFavorite

here, we see freedman's respect for intellectual labour that would later lead to her using unpaid writers #mamamia

eleanor robertson@marrowing

here, we see freedman's respect for intellectual labour that would later lead to her using unpaid writers #mamamia

02:58 PM - 17 Mar 14ReplyRetweetFavorite

And 9/11...

'From a human point of view, 9/11 was tragic. From a business perspective, circulation was instantly affected' #mamamia

eleanor robertson@marrowing

'From a human point of view, 9/11 was tragic. From a business perspective, circulation was instantly affected' #mamamia

04:00 PM - 17 Mar 14ReplyRetweetFavorite

'As I watched the planes hit those buildings, I thought to myself, "I'll never be able to go to New York again"' #mamamia

eleanor robertson@marrowing

'As I watched the planes hit those buildings, I thought to myself, "I'll never be able to go to New York again"' #mamamia

04:03 PM - 17 Mar 14ReplyRetweetFavorite

hahahaha oh my god i've read 199 pages of this and even i can't believe they let her slip that clanger in #mamamia

eleanor robertson@marrowing

hahahaha oh my god i've read 199 pages of this and even i can't believe they let her slip that clanger in #mamamia

04:01 PM - 17 Mar 14ReplyRetweetFavorite

after some tossed off remarks about human tragedy, 9/11 is used as a segue for freedman to dissect her fear of flying #mamamia

eleanor robertson@marrowing

after some tossed off remarks about human tragedy, 9/11 is used as a segue for freedman to dissect her fear of flying #mamamia

04:05 PM - 17 Mar 14ReplyRetweetFavorite

And models...

'the model was rather masculine looking and we shaped her jaw to make her look less like a transvestite' #mamamia

eleanor robertson@marrowing

'the model was rather masculine looking and we shaped her jaw to make her look less like a transvestite' #mamamia

02:51 PM - 17 Mar 14ReplyRetweetFavorite

freedman says 'as a feminist' she was happy to replace cover models with pop stars, because models have no skills. #mamamia

eleanor robertson@marrowing

freedman says 'as a feminist' she was happy to replace cover models with pop stars, because models have no skills. #mamamia

03:11 PM - 17 Mar 14ReplyRetweetFavorite

reeling from the 'models have no skills' bit. she wanted to be a model & worked in the industry and she thinks they have no skills. #mamamia

eleanor robertson@marrowing

reeling from the 'models have no skills' bit. she wanted to be a model & worked in the industry and she thinks they have no skills. #mamamia

03:14 PM - 17 Mar 14ReplyRetweetFavorite

And, of course, feminism.

be interesting to see at what point freedman "finds feminism", because at 24 she fired a new mother from cosmo #mamamia

eleanor robertson@marrowing

be interesting to see at what point freedman "finds feminism", because at 24 she fired a new mother from cosmo #mamamia

02:21 PM - 17 Mar 14ReplyRetweetFavorite

first reference to feminism, page 91: 'as a feminist, I felt [token plus size models in magazines] were wonderful for women' #mamamia

eleanor robertson@marrowing

first reference to feminism, page 91: 'as a feminist, I felt [token plus size models in magazines] were wonderful for women' #mamamia

02:54 PM - 17 Mar 14ReplyRetweetFavorite

'I've just been appointed chair of the Body Image Advisory Group' and feminists were to spend the next three years in hell #mamamia

eleanor robertson@marrowing

'I've just been appointed chair of the Body Image Advisory Group' and feminists were to spend the next three years in hell #mamamia

05:50 PM - 17 Mar 14ReplyRetweetFavorite

A number of Mia's co-workers and fans didn't take kindly to Eleanor's tweets.

@marrowing Eleanor, bitching about Mia Freedman & her writing on Twitter just makes you look mean. Not clever.

Rebecca Sparrow@RebeccaSparrow

@marrowing Eleanor, bitching about Mia Freedman & her writing on Twitter just makes you look mean. Not clever.

06:41 PM - 17 Mar 14ReplyRetweetFavorite

CUTTING EDGE, YOU GUYS. Tear apart a book a woman wrote 10 years ago because it's a slow news day. Real insightful.

Kate Leaver@kateileaver

CUTTING EDGE, YOU GUYS. Tear apart a book a woman wrote 10 years ago because it's a slow news day. Real insightful.

05:06 PM - 17 Mar 14ReplyRetweetFavorite

Can't understand the vitriol against @MiaFreedman. Far from perfect no doubt, but is @helenmccabe and other Eds attacked for women's mags?

Gay Alcorn@Gay_Alcorn

Can't understand the vitriol against @MiaFreedman. Far from perfect no doubt, but is @helenmccabe and other Eds attacked for women's mags?

05:14 PM - 17 Mar 14ReplyRetweetFavorite

@marrowing Serious question. If you hate #mamamia so much, why are you spending all this time reading and tweeting it? Would love to know.

Mrs Woog@Woogsworld

@marrowing Serious question. If you hate #mamamia so much, why are you spending all this time reading and tweeting it? Would love to know.

05:18 PM - 17 Mar 14ReplyRetweetFavorite

@Woogsworld @RebeccaSparrow @marrowing I know. Seriously, what the actual fuck Eleanor? If you find it that abhorrent,why give it oxygen?

Em Rusciano@EmRusciano

@Woogsworld @RebeccaSparrow @marrowing I know. Seriously, what the actual fuck Eleanor? If you find it that abhorrent,why give it oxygen?

07:40 PM - 17 Mar 14ReplyRetweetFavorite

So what's the rationale for humiliation of @MiaFreedman today, Heathers? Ad hominem tu quoque or you're just on your periods?

Helen Razer@HelenRazer

So what's the rationale for humiliation of @MiaFreedman today, Heathers? Ad hominem tu quoque or you're just on your periods?

09:17 AM - 18 Mar 14ReplyRetweetFavorite

. @marrowing what a monumental waste of time. Reading @MiaFreedman, an author you don't like & then taking cheap shots on line. Pathetic.

kimco@kim_cowen

. @marrowing what a monumental waste of time. Reading @MiaFreedman, an author you don't like & then taking cheap shots on line. Pathetic.

07:43 PM - 17 Mar 14ReplyRetweetFavorite

But most tweeters were amused by the whole thing.

Look Freedman's been copping a lot of flak on Twitter today, but in her defence huh wait no I got nothing

Ben Jenkins@bencjenkins

Look Freedman's been copping a lot of flak on Twitter today, but in her defence huh wait no I got nothing

05:01 PM - 17 Mar 14ReplyRetweetFavorite

What a gift from @marrowing, proof positive that Mia Freedman is a bullying scumbag masquerading as a feminist for clicks.

Elmo Keep@Elmo_Keep

What a gift from @marrowing, proof positive that Mia Freedman is a bullying scumbag masquerading as a feminist for clicks.

06:17 PM - 17 Mar 14ReplyRetweetFavorite

I imagine Mia Freedman's book to be pages of inferences to try to get you to the next page, and on the last page, her giving you the finger.

Stuart Fazakerley@stuartfaz

I imagine Mia Freedman's book to be pages of inferences to try to get you to the next page, and on the last page, her giving you the finger.

05:29 PM - 17 Mar 14ReplyRetweetFavorite

Follow #mamamia for @marrowing take on Mia Freedman bio. You'll laugh, you'll cry, you'll want to not live on this planet anymore #feminism

Siobhan Simper@sibbysimper

Follow #mamamia for @marrowing take on Mia Freedman bio. You'll laugh, you'll cry, you'll want to not live on this planet anymore #feminism

04:08 PM - 17 Mar 14ReplyRetweetFavorite

God (or whoever you believe in) love @marrowing for saving me the pain of reading Mia Freedman's autobiography. Follow her if you're not yet

Kiwi Kali@kiwi_kali

God (or whoever you believe in) love @marrowing for saving me the pain of reading Mia Freedman's autobiography. Follow her if you're not yet

04:05 PM - 17 Mar 14ReplyRetweetFavorite

Mia Freedman, credible voice for feminism BAHAHAHAHA #fuckingupgirlsselfesteemsince1992

Dr Yobbo@DrYobbo

Mia Freedman, credible voice for feminism BAHAHAHAHA #fuckingupgirlsselfesteemsince1992

03:20 PM - 17 Mar 14ReplyRetweetFavorite

Follow @marrowing for live tweets from Mia Freedman's new book. Confirmation Freedman is NOT a friend to women, in her own words.

Kat Anderson@Fem_Kat

Follow @marrowing for live tweets from Mia Freedman's new book. Confirmation Freedman is NOT a friend to women, in her own words.

03:45 PM - 17 Mar 14ReplyRetweetFavorite

Don't read Mia Freedman's book, read @marrowing 's live tweets. It's what Mia would want, cos you get her work without having to pay for it.

livloxley@livloxley

Don't read Mia Freedman's book, read @marrowing 's live tweets. It's what Mia would want, cos you get her work without having to pay for it.

11:09 PM - 17 Mar 14ReplyRetweetFavorite

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