34 People Really Creeped Out By The Australian Border Force Logo

Is it more Darth Vader or Hunger Games peacekeeper?

Earlier today, Immigration and Border Protection Minister Scott Morrison held a press conference to launch the government’s “Strategic Border Command”.

1. What really got people’s attention, though, was the logo for the new Australian Border Force.

2. Some people thought it must be fake.

3.

4. Others thought they’d seen it somewhere before…

5.

The Border Force is strong in this one #auspol

— Tattered Remnant (@TatteredRemnant)
6.

Border Force logo = Hunger Games peacekeeper. Seriously, Morrison? #auspol

— Mark Scott (@nottheabcguy)
7.

The Border Force logo, as seen in the PS3's "Haze"

— Travis (@travisbutler)
8.

Australia's new Border Force logo looks surprisingly snug for Edvard Munch (HT @shauncrowe)

— Mark Di Stefano (@MarkDiStef)
9.

Border Force

— Chris O'Regan (@monkeytypist)
10.

#borderforce

— Bec (@Brocklesnitch)
11.

Border Force is led by Cobra Commander? #auspol

— Leslie Nassar (@leslienassar)
12.

@leslienassar No, I think it's Magneto. As a child of the 80s Morrison would totes be into the X-Men

— James McParlane (@DrMiaow)
13.

Full size version of your friendly Border Force logo.

— Fatima Measham (@foomeister)
14.

Some people have seen Cobra Commander in the Border Force logo… I saw one of the Ghostbusters terror dogs.

— ABC News Intern (@ABCnewsIntern)
15.

I, for one, am glad to see that Border Force is bringing back the Legionnaire's hat.

— AyChaySea (@8one3)

16. Some people suggested improvements…

No, that’s better. #auspol #borderforce @sarahjansencom @TheAviator1992

— James Roy (@jamesroywriter)
17.

#BorderForce - Cannibal Cyclops or Minotaur wearing a silly helmet? #youdecide #auspol

— Peter Ireland (@Hippopeteamus)

18. And one person even wrote a review.

I review the logo of the new AUSTRALIAN BORDER FORCE for you. #auspol

— David Blumenstein (@nakedfella)

19. But pretty much everyone agreed that it was really creepy.

“so what we need is a logo that is blandly governmental, but also somehow communicates the supercilious evil of our immigration policy”

— mindy manonduz (@menendymendez)
20.

Border Force logo just a silhouette of the portrait of its commander

— Christian Jeffries (@4everunrustled)
21.

I wonder which graphic designer now has "Terrifying dystopian logo" on their CV.

— Ben Jenkins (@bencjenkins)
22.

@olliemilman @Asher_Wolf Devil's in the detail (highlighted in red)?

— Mic Looby (@MicLooby)
23.

So that Australian Border Force logo is essentially a faceless blue horned demon. Well done, everybody. Five stars.

— Stilgherrian (@stilgherrian)
24.

Scott Morrison: “The new Border Force uniform shows what a warm, welcoming country Australia really is.” #auspol

— Caspar Fairhall (@PixelsAndAtoms)
25.

Border Force

— mischa martell (@mischbypls)
26.

BORDER FORCE

— Fakeed™ Butler (@fakeedbutler)
27.

"australian border force: not at all creepy, since 2014"

— chris berg (@chrisberg)
28.

That "Border Force" image looks disturbingly Orwellian What is wrong with these people‽

— Francesco Tingha (@franksting)
29.

Just looking at the Border Force logo ... and can't help but ask the question ... "Are we the baddies?": http://t.co/QfdB832l79

— Paul Smith (@SaysSmithy)
30.

That 'Border Force' logo looks like a logo for a neighbourhood vigilante group which runs around at night bashing people with baseball bats

— Bevan Shields (@bevanshields85)
31.

HATE! FEAR! RACISM! IGNORANCE! BRUTALITY! By your powers combined, I am CAPTAIN BORDER FORCE!

— Andrew Camera (@andrewcamera)
32.

Honestly, I don't think I've ever seen a picture that say 'the banality of evil' as much as this

— Fakeed™ Butler (@fakeedbutler)
33.

Border Force is watching you. #auspol

— Bert Evatt (@DocEvatt)
34.

All hail #borderforce. #auspol @RichardMarlesMP

— Fake Chris Pyne (@FakeChrisPyne)

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Jenna Guillaume is a senior editor for BuzzFeed and is based in Sydney.
 
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