Skip To Content
    This is a personal, non-sponsored post by a member of BuzzFeed's ad content team.

    This Business Makes Cliches Into Real Objects

    Take it with a grain of salt. Literally.

    What if you didn't have to choose between rock, paper, and scissors?

    RoShamBusiness / Via

    Thanks to the RoShamBusiness, you don't have to.

    RoShamBusiness / Via

    The business, whose name was inspired by an alternate name for Rock-Paper-Scissors, is a company that makes things. Literally.

    RoShamBusiness / Via

    This is a grain of salt (to take things with).

    RoShamBusiness / Via

    This is tree bark, engraved with the sound of a tree that fell in a forest when no one else was around.

    RoShamBusiness / Via

    Seriously—they rigged a system to make a tree fall down, then recorded it without having a human present.

    RoShamBusiness / Via

    And then, of course, there's the sandwich with everything.

    RoShamBusiness / Via

    As in literally everything. As in they put two pieces of bread on antipodes of the earth at the same time.

    RoShamBusiness / Via

    Yes—that means you were in a sandwich without knowing it.

    FOX / Via

    If you still don't get it, this is the employee training video—it'll show you the ropes.


    Whether the business has any employees is unclear, and also beside the point.

    But what is the point?

    NBC / Via

    According to the RoShamBusiness Kickstarter:

    "Objects don't make us happy. Not really, anyways. We all know that. But we still forget sometimes.

    The RoShamBusiness is about taking ideas that have real meaning - paradoxes and contradictions, especially - and cramming them into things we recognize as consumer products.

    Why? The meaning behind the ideas gets messed up in weird ways. Funny ways. Thought-provoking ways. Hopefully ways that make us question why we want to own things in the first place."

    It's kinda like self-aware capitalism.

    New Line Cinema / Via

    You can help the RoShamBusiness deal with regular capitalism by donating here.