We all have a limited amount of money that we can spend.
That's is why it's so important that when we *do* spend some of those hard-earned dollars, they go toward something that's gonna last.
For example, I've had these socks for over FIVE YEARS and have worn the shit out of them... but they still keep on trekking.
Darn Tough (the company that makes them) guarantees them for LIFE. I fucking love these.
Maybe you've bent the knee to Sally Hansen because they've got salon-quality polish with drugstore-level prices.
Or Apple. Because they actually care about the privacy of their users.
There are a lot of companies out there that just feel like they are just doing things right. Maybe you've had an experience with one that really went above and beyond your expectations. Those are the companies we want to hear about.