We asked members of the BuzzFeed Community to tell us about that brands that have forever won their business. Here are where their loyalties lie:
1. Nalgene, their bottles are nearly indestructible and they will replace them if they DO break.
2. Kotex, a feminine hygiene products brand that tells it like it is.
3. Jif, a peanut butter brand choosy moms prefer.
4. Lush, a cosmetic store with all-natural and cruelty-free products.
5. American Eagle, an apparel brand where you'll find a pair of jeans that were made just for you.
6. Lululemon, an athletic apparel retailer that makes a damn good pair of leggings.
7. Birkenstocks, an iconic shoe brand established in 1774.
8. Deva Curl, a hair care company for those with the curliest of hair.
9. Urban Decay, a cruelty-free cosmetics brand.
10. Google, the search company that's made our lives easier with their cloud ecosystem.
11. Estée Lauder, an American cosmetic company with high-performing skin care products.
12. NYX, a professional-quality makeup company with prices that are just right.
13. Costco, a members-only wholesale store everyone has heard oh-so-much about.
14. Spotify, a music streaming service with amazing song recommendations.
15. Marriott, a luxury hotel chain that won't let you down.
16. Aveda, a hair care brand focused on naturally derived ingredients.
17. Apple, the computer company everyone lives and breathes.
18. Anastasia Beverly Hills, one of the first salons to introduce brow shaping.
19. The Balm, a glam boutique with lipstick that has insane lasting power.
20. Tarte, an eco-chic beauty brand built to emphasize the importance of proper ingredients.
21. Samsung, a Korean company set on making some of the best smartphones and TVs on the market.
22. Chantelle, a lingerie brand established to support your troops.
23. OtterBox, a case company that is there to help the chronic phone-droppers of the world.
25. L.L.Bean, a classic outdoor apparel company known for making some of the most buy-it-for-life stuff out there.
26. Converse, a shoe company famous for creating one of the most iconic pieces of footwear.
27. Burt's Bees, a personal-care products company striving to make earth-friendly things for the greater good.
28. Chewy, a pet supply company that actually cares about you and your pet.
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Reviews have been edited for length and/or clarity.