1. Because EC personalizes... Via lifeloveandpuppypaws.blogspot.com.au It's official, everyone knows this little beauty is yours. They also know that you have your life together. 2. Because the stickers... katrina-runs.com / Via katrina-runs.com Who doesn't love stickers? 3. Because the laminated tabs... blogger.com / Via colleenandkeith.com Nothing makes you more nuts than crinkled tabs but EC got us covered! Now, you don’t have to worry about the tabs bending and/or ripping off while in your bag! 4. Because the cover is laminated, too... blueeyedbride.com / Via blueeyedbride.com This bad boy won't rip off like all your old school notebooks and paper planners did! 5. Because they are THE cutest designs... wordpress.com / Via asumakitschy.wordpress.com wordpress.com / Via myradicalcommitment.com tp-images-cdn.tp-global.net / Via greetingsltd.com wordpress.com / Via londonskyedesigns.net Enough said. More designs can be found here! 6. Because it splits your day into morning, afternoon and evening... ramblingsofasuburbanmom.com / Via ramblingsofasuburbanmom.com SO MUCH SPACE TO WRITE! 7. Because there is a "goals" section... katrina-runs.com / Via katrina-runs.com EC knows how obsessive we are. She knows we love to set goals because that’s just how we get by. She even knows how glorious that feeling of crossing it off once it’s been achieved feels. 8. The built-in bag... wordpress.com / Via wildflowersandmarbles.com You'll never lose anything because all of your important notes and business cards are all in a safe place! 9. Because the built-in folder... katrina-runs.com / Via katrina-runs.com No. Crinkled. Paper. 10. Because the birthday list... katrina-runs.com / Via katrina-runs.com You'll never have to forget a birthday! 11. Because the quotes are just TOO good... simplifiedbee.com / Via simplifiedbee.com blogger.com / Via onetoughmotherblog.com blogger.com / Via carolinafireflies.com fresh-season.com / Via fresh-season.com 12. Because of this video... View this video on YouTube Via erincondren.com You know you wanted a EC planner the moment you watched this video. It made life look so simple and so organized. It also helped justify paying $50 for the planner. 13. Because of all the add-ons... blogger.com / Via tortsandatiara.blogspot.com.au Because we love options on options on options.