Ikea Turned Kid's Drawings Into Actual Toys For A Good Cause
Children helping children.
Ikea has created a widely known furniture empire, but it is also in the business of giving back.
Ikea's Soft Toys for Education donates proceeds from the sales of its plush toys to programs sponsored by Save the Children and UNICEF.
This year, the program is different in that Ikea let children design the toys themselves as part of a contest.
The children were invited to an office where the drawing contest was held. The group of kids came from several different countries and produced hundreds of drawings.
The drawings were then taken to a room and pinned to a wall, where a group of judges were faced with the not-so-easy task of picking 10 winners.
The winners of the contest were a merry mix of beautiful beasts.
The ones that were chosen were made into prototypes and put into production.
The toys are on sale from November to December, and 1 euro from each toy purchase will be donated.
According to Ikea, since the campaign's start in 2003, it has raised 77 million euros and helped more than 11 million children in 46 countries get access to better education resources.
For more on how the toys are made, check out this video:
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