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This Guy Shut Down Target's Gender-Neutral Haters With A Trolly Facebook Account

Trolling that's on target.

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Target's recent decision to end gendered signage in some of its store's kids' departments has gotten a lot of attention lately.

Facebook user Mike Melgaard knew there would be some negative feedback from the decision and decided to have a little fun with it.

He explained what happened to AdWeek:

"Immediately, I knew there would be your typical outraged American spouting emotional reactions on their Facebook page," he says. "After taking a look, I was literally laughing out loud at my computer. A few more minutes in and it struck me how hilarious it would be to portray myself as a parody customer service rep."


The whole thing was all in good fun, Melgaard told AdWeek.

"I definitely side with Target and support their decision wholeheartedly," he told AdWeek. "That being said, this was, for me, more about the laughs. I absolutely love satirical humor, and I think America could use a little more laughter."

Target found it a bit less amusing.

"At Target, we are committed to providing outstanding guest service to our guests wherever we engage with them—in our stores, online, or on our social pages," they said in a statement. "Clearly this individual was not speaking on behalf of Target."

BuzzFeed has reached out to Target and Melgaard for comment.