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    31 Holy Grail Beauty Products You May Never Part With Once You Start Using Them

    Happiness is the same price as $7 concealer.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. The NYX makeup setting spray is great because reviewers say it actually keeps their makeup smooth and fresh-looking all day. It's a worthy opponent against quick naps you haven't removed your makeup for.

    Promising review: "INCREDIBLE!!!!! I swear this has changed my life. It makes my makeup last all day — literally 12+ hours. It has even kept my makeup on and smudge-proof through a two-hour nap!!! I'm so incredibly impressed. I have very oily skin and the "dewy" finish has not made me look or feel greasy. I seriously love this stuff sooo much!!!!" —JaNaeSyx

    Get it from Amazon for $6.39.

    2. And not to toot NYX's horn again, but the Epic Ink Liner's waterproof formula and thin felt tip gives you a sharp cat eye that actually lasts. So uh, toot, toot.,

    Promising review: "I don't usually write reviews, but I had to rave about this eyeliner because it's amazing. My go-to eyeliner used to be the Kat Von D tattoo liner, but this is my new favorite. I think the quality is even better overall, plus it's at least $10 cheaper. It basically fits all of the requirements I would want in my perfect eyeliner. It's affordable, extremely black, opaque, easy to use, waterproof, stays on for a long time, and the tip is quite thin so you can get wings as sharp as a sword. I also usually have to use makeup remover and concealer to clean up my lines, but I barely need to do any maintenance with this. My cat eyes have been turning out so clean and beautiful." —Cat ❤️

    Get it from Amazon for $6.29+ (available as a pack of one or two).

    3. The Maybelline Instant Age Rewind Concealer temporarily improves the look of dark circles so no one will be able to tell you only got 30 minutes of sleep last night.

    Promising review: "Best under eye concealer ever. I am 67 years old, have tried them all and I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued." —Morty

    Get it from Amazon for $6.90 (available in 18 shades).

    BTW, my colleague Kayla tried this concealer for herself and wrote a lil' review. I don't wanna give away too much, but read why she thought this concealer deserves to be a staple in every makeup bag.

    4. These natural bamboo oil blotting sheets absorb excess grease thanks to the green tea formula so you can keep your face shine-free, and honestly, I'm mad that I didn't know about these in high school.

    Promising review: "I LOVE these oil-absorbing sheets! I tried them out a few years ago but haven't gotten around to writing a review until now. I've tried other blotting sheets and they've either broken me out or just did not absorb all the oil. Every time I come back to these I realize they are truly the best. I have SUPER oily skin (and cystic acne which I have the scars to show for) and this makes me feel sooo fresh and even calms down active pimples/acne. But as you can see, it truly removes all of the oil, and keeps it that way for several hours. Very cute design too and really easy to use and keep anywhere with you. Amazing price for what it does. If you're hesitating to buy it, just go for it!" —Noopur D.

    Get it from Amazon for $6.95.

    5. CeraVe Moisturizing Cream soothes your itchy, dry skin with long-lasting moisture so you can actually go forth and focus on your day-to-day instead of worrying about when you'll get the chance to slip away and re-apply.,

    Promising review: "My daughter has severe eczema, one of the worst cases I've seen in a while. We have to have her on Benadryl constantly because she'll claw herself until she bleeds. We tried everything and eventually, the doctor pointed us to CerVe.. The cream does an amazing job. We have to give my daughter a bath every night and it goes on right after. It's thick but it doesn't weigh down like a lot of creams. We rub it in until you see a little bit of white still left and then put her in long pj's to give the most moisturizing capabilities. This stuff has allowed my kid to be a kid. She rarely screams anymore when we have to put this one because it takes care of the itching so she isn't breaking the skin. Honestly, this stuff is amazing." —erinlbyrd

    Get it from Amazon for $15.06.

    6. Similarly, the First Aid Beauty Coconut Skin Smoothie Priming Moisturizer feels like a coconut water-filled bomb of hydration just dropped on your face WITHOUT making already oily skin even oilier.

    Sephora was handing out tiny samples of First Aid Beauty products and I snagged a couple of packets as I was heading to catch my train. I put the samples on my dresser with my other skincare products...and then promptly forgot about them — until my recent trip to the Poconos, that is. I didn’t want to pack my usual bottle of moisturizer because I thought it would take up too much room, so I stuffed the little packets of this FAB moisturizer in my bag instead — any moisturizer would do for the weekend. While up in the Poconos with the dry, cold air, my normally oily skin got DRY after just the first night. Like, flaking-off-in-sheets dry. I applied this moisturizer under my makeup and it felt super creamy and instantly smoothed my skin, but even though I didn’t expect it to, it totally hydrated my face all day. I loved it so much that I went to Sephora and bought the full-sized bottle and now use it under my makeup everyday. Happy to have a new skincare favorite!

    Get it from Sephora for $28.

    7. Bio-Oil gives your skin much-needed hydration while also working overtime to help fade scars and stretch marks.

    Promising review: "So I have been having a lot of skin problems after trying to find the right BC for my body. I've recently gotten breakouts, dark spots, texture and dry skin like never before. I ordered this out of desperation because BuzzFeed told me to, and have only been using it for five days. My breakouts are disappearing, my dry spots are going away, and some of my dark spots are lightening. It is seriously amazing. I highly recommend this to anyone having trouble keeping their skin under control. I'm obsessed! I put four to five drops on my hands and pat it into my cleansed face. It even works user make up because it's not a super thick oil. It also smells amazing! I skipped my foundation today because I didn't need it." —Ann Hamre

    Get it from Amazon for $8.99+ (available in 2-, 4.2-, and 6.7-oz. bottles).

    8. Stila Color Correcting Facial Serum essentially packs three facial formulas into one priming, brightening, color-correcting monster product.

    BTW, the nourishing formula is also ~cruelty-free~.

    Promising review: "This is a holy grail product! It color corrects, smooths, makes me look all around more put together, and younger. For me, it works better if I set it with powder of some kind, but it has totally changed my makeup routine and allowed me to wear fewer products with better results. I have combination skin and work in a kitchen so I was worried about greasiness, but this is more silky than greasy! I love it!" —Batmanda

    Get it from Amazon for $36.

    9. Glossier Cloud Paint gives you some natural-looking cheek color that accentuates your already-beautiful ~natural glow~. This cream blush = happiness in a tube.


    Promising review: "I ordered cloud paint in Puff & Dusk. I sometimes mix them together and sometimes just wear one alone depending on the look I want. I love how easy it is to layer it on to get the right intensity I want. It blends so easily and doesn’t have that 'too much blush,' powdery look. It gives a natural glow. I’m almost out of it and will re-order them for sure!" —ginahanna

    Get two Cloudpaints from Glossier for $30.

    10. Or Milani's cruelty-free Baked Blush saves the day for pressed powder formulas with its rich pigment and both matte and shimmery shades that don't make you look like five-year-old who accidentally got into mommy's makeup bag.


    Promising review: "I'm over the moon about this blush and have used it every day for a month now. First heard about it in a YouTube makeup tutorial and I don't think I'll ever go back to a high-end blush again! The formula is so silky soft, creamy, and pigmented (It's a gorgeous peach color with a hint of pink). Very buildable, and blends really well. I'm obsessed with my new holy grail blush!" —cisforchristinaa

    Get it from Amazon for $6.97 (available in nine shades).

    11. The Estée Lauder Double Wear Stay In Place Foundation gives my fellow oily-skinned peeps a smooth-looking complexion minus the shiny spots that always appear after just a few hours. The formula is also pigmented enough to hide dark marks from morning to night.

    Promising review: "I have oily skin that normally ruins any foundation I have on. I work 12-hour shifts and by the end of it, my make-up would look awful. I had gone through SO many different brands of foundation promising good results with oily skin, but never delivered. This foundation is amazing, though. I come off a 12-hour shift looking just as fresh as I went in. This foundation has pretty decent coverage and doesn't feel heavy on your skin. I definitely will continue to buy." —Tannah

    Get it from Ulta for $43 (available in 56 shades).

    12. And for you dry-skinned folk, the E.l.f. Flawless Finish Foundation keeps your face hydrated and flake-free all day.

    Promising review: "This foundation has great coverage and it is a perfect match, which is insane considering their price point. It is not a glowy foundation and it is not all that matte. I have dry skin and it did not make my skin feel tight. It has a comfortable satin finish. I thought the color that I picked looked too dark for my skin but it was perfect." —Queen Mari

    Get it from Ulta for $6 (available in 29 shades).

    13. NYX Butter Gloss lippies are the ultimate gloss for high-shine lips that won't make you look like you just kissed a greased frying pan.,

    Not only are the glosses full of high-shine gorgeousness, but they're also cruelty-free.

    Promising review: "Let me start off by saying, I'm a lip gloss snob. I like the best of the best. Someone posted on social media about how much they love this product and I decided to give it a chance. I was a little worried due to the low price point. I tried it and I'm in LOVE! The quality is great. The color is sheer which is exactly what I wanted, and it lasts a long time. It's also small and fits perfectly in my purse. I'd highly recommend this to anyone!" —S T

    Get it from Amazon for $2.59+ (available in 24 shades).

    14. Thrive Causemetics' Liquid Lash Extensions Mascara gives you just that — extensions in a nicely packaged tube!!!

    Jasmin Suknanan / BuzzFeed

    Okay, fine I'll admit it: I'm a mascara snob. My natural lashes are on the longer side, but I definitely like that eyelash extension-look, so I always seek volume, pigment, and extra length in my mascaras. Because of this, I tend to hate a lot of mascaras I try, and when I do find one I like, I cling to it for dear life. I came across Thrive's mascara on Instagram and saw the length and volume it gave some woman in their video and added to cart instantly. Y'all, I've been using this mascara every day since and it hasn't failed to give me suuuuper long, fanned out, volumized lashes! People ask me all the time if I'm wearing eyelash extensions, so I'd definitely say I got what I wanted out of this mascara — even my guy friends are mesmerized by how well it accentuates my eyes. Plus, no flaking, clumping, or smudging! I've started limiting my eye makeup to just a skin tone eyeshadow and this mascara to REALLY show off my lashes. So glad my $24 didn't leave my bank account in vain!

    Get it from Thrive Cosmetics for $24.

    15. Maybelline Matte Ink Liquid Lipstick leaves you with a pigmented, cheeseburger-proof lip look that won't dry out your pout.,

    Promising review: "I love this lipstick. I fell asleep with it on and it stayed on all night. It has amazing pigment and dries within about five minutes. As a busy mom, I probably won't try another lipstick!" —Amanda Williamson

    Get it from Amazon for $6.69 (available in 36 shades).

    16. Garnier Micellar Cleansing Water (gently!!!) removes makeup, dirt, and oil to leave your skin feeling clean and refreshed.

    Promising review: "I love this product. I don't like having a separate oily product for the eyes and lips so this product is ideal since it does the job and doesn't leave any sort of oily residue. It really is like water. Afterward I use my face wash, some toner and massage in some night cream and my bedtime routine is complete. I once was traveling and didn't bring this product since it wasn't travel-sized and I got a chalazion on my upper lid since my make up wasn't removed properly with the wet makeup wipes I had lying around. This is a great product that doesn't irritate or dry my skin. I've been using it for years and have no complaints (except that I wish they sold smaller bottles for travel perhaps!)" —Sarah

    Get it from Amazon for $6.78.

    17. Hard as Hoof Nail Strengthening Cream, well, strengthens and protects your nails from splits, cracks, and breaks so you can *finally* let your claws grow to their full potential.

    Promising review: "I have had brittle, peeling nails that never grew and would break over anything. I tried taking vitamins and also stopped using gel polish etc.. and even tried polish hardeners. I just learned to accept that I would always have boyish short and brittle nails. I saw the reviews on this and was super skeptical. After looking at this cream for weeks and weeks, I decided to order it. BEST DECISION I've ever made for my nails. It made my nails strong and healthy, they don't peel anymore and don't splinter at the sides. They have grown to the longest I've EVER had my nails in my life. They would never have grown this long without breaking. I will forever use this on my nails and finally enjoy having girly longer nails." —Amazon Customer

    Get it from Amazon for $7.94+ (available as a pack of one or two).

    18. Anastasia Beverly Hills Browdip Pomade shapes and defines unruly brows for some serious all-day fleek.


    Promising review: "This was perfect! It was my shade, and I feel like it looks great on my eyebrows. I love this because it is not only basically 90% waterproof/smudge-proof, but it's also easy to apply and great for its price. That much product should last you at least one year, no joke; even if used every day. I used to use a pencil on my eyebrows, but found that it looks too fake. I think this is much better because it looks more flawless/natural and I can leave it on all day and not worry that they might look fake, or smudge, or anything like that. A+." —Olivia

    Get it from Amazon for $21 (available in 11 shades).

    19. Lucas' Papaw Ointment doesn't really do much except help moisturize chapped lips, and help soothe minor burns, sunburns, cuts, bug bites, and diaper rash. NBD. 💁🏽‍♀️

    Promising review: "I bought this because I was having problems with chapped lips, and nothing was helping. My lips were peeling constantly and I was exfoliating frequently to try to prevent the embarrassing flakes. After searching for solutions this product was recommended. It worked quickly and effectively. My lips are soft and peel-free. I haven’t had to exfoliate them in weeks, whereas I had been using a sugar scrub almost daily to no avail. This ointment leaves my lips feeling smooth and moisturized. I’ve already bought more to have in multiple locations." —Kate S.

    Get it from Amazon for $6.95.

    20. Cosrx pimple patches magically??? extract pus from breakouts so you can wake up to less-inflamed, happier-looking zits.

    Promising review: "When they say holy grail product they are not kidding, these little things are amazing. You can actually see all the junk coming out of pores! And if it doesn’t do that, it does dramatically reduce the size of your pimple or Whitehead. These are awesome." —Holli Hawkins

    Get four packs of 24 patches from Amazon for $14.95.

    21. Maybelline Masterfix translucent loose powder sets your foundation for a shine-free complexion that stays put all day. Reviewers also say that it minimizes the look of pores.

    Promising review: "This stuff is FABULOUS. I have very acne-prone skin (and fairly large pores on my nose and cheeks) and I coat this stuff on and have not had a single breakout. You can't overuse it and it never looks ashy. Been using daily for about three to four months. It is smooth, doesn't smell weird like some powders and is a great finish for my liquid BB cream. It hides pores really well and doesn't feel heavy. It looks nice just to brush on a bare face to hide oil and pores as well. The price is great and I highly recommend this to anyone who likes a smooth matte look." —Nikki Lash

    Get a pack of two from Amazon for $11.18.

    22. The Physicians Formula Murumuru Butter Highlighter gives you a natural-looking glow that'll have everyone asking if you recently took a Caribbean vacation they didn't know about.

    Promising review: "I want to incorporate highlights in my makeup routine. I have oily skin so I just want a soft natural glow, not glittery shine, on my face. During my research, I saw so many recommendations for the Murumuru Butter Highlighter so I decided to give it a try. I got it in rose gold and it is exactly what I wanted — subtle, rosy soft highlights. It's especially pretty under the sun. It really does go on buttery smooth and I love the coconut smell, but it may be too much for people who don't like coconut, so be warned. (Their butter bronzer is also a total winner but used together would turn you into a walking coconut lol!) I do wish the container is less bulky, but it doesn't affect the product. Highly recommend if you don't mind the smell of coconut." —M. S. K.

    Get it from Amazon for $4.38+ (available in five shades).

    23. Australian Gold Mineral Lotion protects your skin from the sun's rays with an added dose of sunscreen while also giving you grease-free hydration.

    Promising review: "I watch Hot & Flashy on YouTube and she recommended this. I am a nurse in a dermatology office and I have used very high priced tinted SPF before. Nothing ever has come close to how great my skin looks with this. This SPF makes my makeup look flawless. On my first day back to work after getting this, I got compliments. My face is not greasy at all and I have even stopped applying my daily moisturizer because I love this so much. I highly recommend and will be buying this forever!!" —jennykatzen

    Get it from Amazon for $9.04 (available in SPF 30, 50, and 70).

    24. Schick's dermaplaning tool harnesses the powers of an eyebrow razor and facial razor into one convenient tool so you can catch any tiny stray hairs for an ultra precise look.

    Promising review: "I regularly used the *tinkle* brand facial razors which I thought worked well but I just used one of these razors for the first time yesterday and OMG the amount of peach fuzz and to my surprise, dead skin that came off was shocking and oh so satisfying. Will definitely be stocking up." —I & S. Stark

    Get a pack of three from Amazon for $4.99 (also available as a pack of six).

    25. The Seche Vite Dry Fast Top Coat leaves your nails with that coveted I just came from the nail salon–shine that'll have you wanting to do your own nails more often.

    Promising review: "This Seche Top Coat is the best hands down. It gives your nails polish the shiniest look I've ever seen. It does so much more. I use the Seche Base Coat first, then the nail polish and finally the Top Coat. I don't even have to wait for the polish to dry. I put Seche Top Coat right over my WET nail polish. It does not smudge, smear or streak the nail polish. It's amazing!! The Seche Top Coat penetrates down through the nail polish, down to the Seche Bottom Coat and dries every coat in seconds. I HAVE NEVER, EVER HAD A TOP COAT DO THIS BEFORE. It just dries it in a matter of seconds. I will never use anything else. SECHE TOP COAT is truly the most AMAZING PRODUCT I HAVE EVER USED ON MY NAILS. I HIGHLY RECOMMEND SECHE PRODUCTS!!!!!" —Vicki M.

    Get it from Amazon for $7.03.

    26. Biore Deep Cleansing Pore Strips actually get all the gunk from out of your pores without being too tough on your skin.

    Promising review: "I did not know of this product until recently, but for over 20 years I have been walking around with a forehead full of blackheads. I have tried everything, dissolving gels, the metal scraper, etc., nothing worked. So I was stuck with people telling that I have dirt on my forehead. I found this in my supermarket will looking for shaving cream. And I saw that it could remove blackheads. Having tried everything else I said what the heck lets give this a try. While it is intended for the nose, I did use it on my forehead, and like magic, the blackheads came out. I finally found something that works." —voltron

    Get it from Amazon for $7.52.

    27. Radha Rosehip Oil hydrates dry skin and even tackles dark marks so you can jump for joy when you finally have the even-toned complexion you've been dreaming of.

    Promising review: "After having my baby I suffered from a horrible bout of acne and then scars! I went from perfect skin to disaster and my self-esteem was on the line. I even looked into the hundred dollar face peels from the dermatologist! I found an article on Rosehip oil randomly and gave it a try. Holy grail. I used to pile on the makeup, but not anymore. This [above] is about a four-month difference. The bottle lasts forever and I'm forever a customer." —Audrey

    Get it from Amazon for $14.95.

    28. The eos stick lip balm actually locks in moisture so you can have smooth-feeling lips for hours instead of just five minutes (ugh).


    Promising review: "Holy cow these are awesome! Stays with you for a while, doesn't melt away quickly like the others I've tried. They all smell as good as they taste and they're not greasy or oily feeling. I would like to see mango-flavored lip balm if they make it." —Ave

    Get a variety pack of four from Amazon for $8.54 (also available as a pack of vanilla bean, strawberry sorbet, and sweet mint).

    29. CNF sheet masks use fruit extracts to hug your skin in touchable softness. And, reviewers say that these masks have a pleasant, light scent and are less messy than other sheet masks.


    Promising review: "I really enjoyed these masks. The scent is pleasant and true to their names. I find they leave my face nicely hydrated and they don't leave a sticky residue. Usually, there is additional serum left in the packet to put on my neck and decolletage. I'm not sure that the silicone puff is necessary, but the pig design is cute. I will certainly be purchasing these again." —Laura W.

    Get a pack of 10 from Amazon for $10.98 (also available as a pack of 20).

    30. Orrrrr — you guessed it — the Aztec Secret Indian Healing Clay Mask, which I am now married to because the natural bentonite clay actually deep cleans without irritating my skin.,

    OKAY SO, I finally caved and bought the Aztec clay mask that we put in literally all of our articles because those dang reviewer photos just looked so impressive. And at 10 bucks a pop, it was way more affordable than paying another $120 for the Korean face mask system I had been using. I break out once or twice a month, but I typically get huge cystic acne flare-ups that leave dark marks. Using this mask was the single best thing I've done for my skin all year!!! I've tried mixing the mask with just water and just apple cider vinegar and found that I get a smoother consistency with ACV, so that has been my go-to. I literally use just ONE TEASPOON of clay mask with one teaspoon of ACV and that's enough to cover my whole face and neck in a nice, comfortable, thin layer. I leave the mask on for about 20 minutes — it feels like it's strangling the crap out of my pores!!! — and wash it off. Yes, my face turns red and, yes, it does subside after about 15 minutes. My face LOOKS clean and FEELS fresh afterward. I have been using the mask twice a week for the last month and a half and some huge, dark marks I've had completely faded!! And, it helps dry out the cystic breakouts before they can cause too much trouble. Plus, I've got enough product to last possibly another six months because the jar is so huge????

    Get it from Amazon for $9.99.

    31. And, the Elizabeth Mott Thank Me Later Eyeshadow Primer keeps your eye makeup smudge-free for so long that you might actually thank this post later.

    Promising review: "Listen I know you aren’t supposed to sleep in makeup, I know it, you know it, we all do. But it happens sometimes. After a solid nine to 10 hours of sleep, I toss, turn, lay on my side, back, and stomach...this stuff doesn’t budge much at all even after putting it on around 7 a.m. the previous morning. My eyeliner really only needed minimal touch-ups. This stuff is perfect." —Ashley

    Get it from Amazon for $13.06.

    Reviews have been edited for length and/or clarity.

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    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products to help deal with adult acne, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

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