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    33 Products That Have Us Saying “Go Best Friend” When You Add Them To Cart

    Consider us your shopping cheerleaders.

    1. A monstera-shaped Wet Brush to make detangling knots actually look adorable, while also creating the least amount of pain. This plant-molded tool gently loosens tangles, prevents tugging, and — as some reviewers note — fights frizz.

    hand holding the green brush
    reviewer showing their mid-back length curly hair

    Promising reviews: "I don't know what I did without a Wet Brush. At first I was worried, I saw a lot of bad reviews for the larger Wet Brush but glad I still went for the mini! I love this little brush so much! It really does work on my hair, I can feel the difference while combing it wet or dry. The bristles are soft and move with each comb while untangling at the same time. I love the small compact size of it and the green leaf design 🍃✨💚 so cute! My hair is to my lower back in length, medium thickness. I wear it straight or wavy. I would definitely recommend this product!" —EmiLove

    "I have super frizzy/wavy hair! I can actually brush my hair with this brush and it does not mess up my waves or create more frizz! I ordered the green originally but I just ordered and received the other two colors as well!!👏🏼👍🏼 I love these brushes!" —Ashley lotta

    Get it from Amazon for $8.07+ (leaf shape available in three sizes and colors; and also available in eight other Wet Brush styles).

    2. A Lay-n-Go cosmetic bag, a nifty storage solution for your daily routine essentials that, once opened, fans out to become a mat to keep everything in order *and* in plain sight. No more poking around trying to find that annoyingly thin eyebrow pencil that always seems to get buried at the bottom of your pouch.

    the pouch closed up
    the open bag lying flat with all the makeup in it

    Lay-n-Go is a woman-owned small business that specializes in storage solutions for home, travel, and personal care. 

    Promising review: "I was tired of fumbling around in my cosmetics case and saw this. I was skeptical, but...WOW! On my recent two-week trip to Europe, with constant laying out and packing up, this item was wonderful. I could find what I wanted quickly, right away. Packing up was just a matter of pulling the drawstring. At first I wasn’t sure about changing to this bag, but now I could not do without it." —Mojosharkey

    Get it from Amazon for $24.95+ (available in 33 colors and three sizes).

    3. An easy-to-grip Oxo veggie brush that'll make scrubbing your spuds and veggies super easy and, honestly, super satisfying. I mean...I just can't stop marveling at that difference!

    hands scrubbing a potato
    reviewer holding unwashed potato
    reviewer holding a clean potato

    Promising review: "This brush is awesome!! I added some before and after photos of a potato I was scrubbing, and you can see how well the dirt comes off! Very sturdy and durable and the bristles are stiff, which is optimal for cleaning. Easy to hold and does a great job. Definitely recommend!!" —McKinley

    Get it from Amazon for $7.95.

    4. A weekly pill organizer (in the shape of an actual pill!) to help you stay on track with your daily supplements. Reviewers note this isn't just absurdly cute, but surprisingly roomy for all of their vitamins, too!

    reviewer's hand holding the pill-shaped container
    the labeled container opened with vitamins inside

    This comes with a cylindrical travel case and a 7-day organizer!

    Promising review: "Super cute pill holder! I just keep it in my drawer the majority of the time so I don't generally keep the outer shell on it. However, when you do use the outer shell it is completely leakproof for traveling, in your purse, etc. which has been an issue for me in the past. Lots of space for my vitamins!!!" —Jennn

    Get it from Amazon for $11.99.

    5. A personalized charging cable tag available for both iPhone and Android devices so that there's absolutely no question whose cable is whose. No more scowling at your roommate when you've seen that they've nabbed your lightning cord, but have no proof to show that it's actually yours.

    colorful pink, blue, and orange name tags that say
    Delightful Luna / Etsy

    Delightful Luna is an Etsy shop based in North Carolina. They sell cool 3D-printed accessories, including magnets, keychains, and pen caps.

    Promising review: "They are perfect! Now my bf won’t steal my charger anymore. They clip so well!" —Etsy Customer

    Get it from Delightful Luna on Etsy for $5.50+ (available in two charger types and 16 colors).

    6. A "flaming" humidifier you'd probably just think of as something that'll keep your air from getting stale — but surprise! This doubles up as decor since it'll ~fire up~ the look of your living area and bedroom, too. Impressive-looking *and* soothing for your environment? No regrets here.

    A black humidifier with lights mimicking flamse coming out of it
    A still shot of the humidifier in white

    Check out a TikTok of the flaming humidifier in action. 

    Promising review: "I like how this diffuser kind of looks like a mini fireplace and it’s perfect for winter. I also like how long the water of this diffuser lasts — I always add my favorite essential oil in it when I go to sleep every night without worrying it will run out of water. I used to have insomnia and it helped me to sleep through the night with my relaxing essential oil scent, and it also worked as a humidifier." —Benny

    Get it from Amazon for $32.69 (available in black and white). 

    7. A cutie lil' loveseat perfect for small spaces *and* equipped with a movable side table plus a colorful cushion. Basically you're getting a 3-in-1 set that's ideal for lounging, reading, or the obvious choice, napping — and is able to squeeze into any room that's short on real estate.

    the teal-colored sofa
    Wayfair

    Promising review: "The perfect little futon doesn’t exis….OMG! This unique couch is so cute and perfect! The color is exactly as shown in the listing — a light teal. The fabric feels like linen and is great quality. The attached table is so cute! Teeny, but room for a TV remote and a cup of tea. And I believe it’s real wood. The pillow is the perfect yellow, and the cover zips off so it can be washed. The back is very low, so I suggest putting it against the wall. Everything was packaged perfectly and with care. We are all so delighted with this futon! Perfect for a kid's room, but also suitable as a living room piece. You’ll love it!" —Wayfair Customer

    Get it from Wayfair for $389.99 (originally $439.99; available in two colors).

    8. A foldable Magic Mushroom funnel that I may or may not have squealed over the moment I laid my eyes on it. Because let's be real: The absolute best products are the ones that'll make everyday tasks (read: missions) — like transferring oily liquids into containers with thin necks or shimmying freshly ground coffee into a canister — all the more fun, while also creating less mess.

    gif of someone flipping the mushroom funnel inside out and using it to pour oil into a bottle
    the mushroom funnel next to a bottle, which has an inverted mushroom funnel in its opening
    Amazon

    See why one TikToker loves it here!

    To use it, just flip it inside out and stick the "stem" through your container's opening. Plus, it's dishwasher safe!

    Promising review: "I am obsessed with this funnel!!! I juice a lot of citrus and juices for cocktails, and this little guy is the perfect size for bottling. It’s beyond cute and really great quality. I’m always hesitant about buying silicone items, as I don’t want them to be too thin. This is perfect! Sturdy and cute! Can’t get better than that! The perfect addition to any cottagecore kitchen!" —Abbey Klem

    Get it from Amazon for $16.95

    9. A deep V long-sleeve "bramisuit" which, gird your loins here, actually offers support up top so you can toss that unpredictable stick-on bra back in your drawers where it belongs and swap it for this — this being the trendy, long-sleeve bodysuit/bra hybrid of your dreams.

    model wearing a black long sleeved cropped shirt
    another model wearing the stone-colored suit
    Klassy Network

    Psst! Reviewers of all different cup sizes mention how supportive this is!

    Klassy Network is a woman-owned, Florida-based small business that specializes in inclusive loungewear. 

    Promising reviews: "This V-neck bodysuit is HEAVENLY. It fits me like a glove. Every order I've placed from Klassy Network has had a quick shipping time once the order is processed and each piece is amazing. I love not having to wear a real bra  — since I am busty, I rarely get that luxury. I own around six to seven Klassy Network pieces and definitely plan on buying more!!" —Destiny S.

    Get it from Klassy Network for $38 (originally $48; available in women's sizes XXS–3XL and in four colors). 

    10. L’Oréal 8 Second Wonder Water Lamellar hair treatment that works like a treat in eight, yes, you read that correctly, EIGHT seconds to transform fine to curly textures. Think: mirror-like shine and softer-than-soft locks in less time than it takes to pull a rabbit out of a hat!

    to the left, an image of brown hair with the text
    a reviewer with 3c hair showing their results
    @lorealparis / Via www.instagram.com, www.amazon.com

    Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. Effort required = practically zero. You can use one dose for fine- to medium-textured hair, two to three doses for thick- to curly-textured hair, and add one more dose if you have long hair.

    Promising reviews: "I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle a lot with breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    "I have never had a hair product make such a fast and wonderful impact on my hair EVER! I have naturally good hair. Long and shiny.....until I went to Madison Reed and had most of it completely damaged beyond belief. My silky strands felt like hay. They were breaking. I was masking, conditioning, oiling, air drying, not brushing it, and still, it was a total tragedy. I turned to the TikTok gods and found this. ONE USE OF EIGHT SECONDS completely restored my hair to its soft shine down to the ends! If I did not use this myself, I would never have believed it. Thank god it is so reasonable in price. If you are anything like me — your hair is your crown, and when changes happen to it, it is devastating until you find a way to make it work. This stuff is a miracle product. I love it!" —Sonia

    Get it from Amazon for $9.97.

    11. A beginner's sushi-making kit aka the fun at-home activity that'll also save you money in the long run — because satisfying that weekly spicy tuna craving with Doordash can get exxxpensiiiive. This DIY set comes with everything you'll need to make seriously impressive bite-sized rolls — that deserve an obligatory top-down shot for your story.

    Reviewer image of ingredients for sushi laid out with sushi rolling mat
    Reviewer image of completed sushi rolls on a plate

    Anyway, each kit comes with two sushi rolling mats, five pairs of chopsticks, a paddle, a spreader, and a PDF of instructions, including recipes for six popular rolls.

    Promising review: "The entire Bamboo Sushi Kit is absolutely well made, easy to use, easy to clean, high-end restaurant quality, and durable. It was very nicely packaged, and instructions clear, in-depth and very easy to follow. No one (myself included) in my household has ever made sushi before but (thanks to the enclosed instructions), there were no issues making it. My daughter did an awesome job utilizing these products to make 'FISH-FREE SUSHI' with pickled ginger on top, was delectable! Finally, I highly recommend this set. It comes at a small cost but don't let that deter you — the quality and overall aforementioned features is undoubtedly above and beyond excellent, thus (IMO), it is the perfect product! Loooooove it!" —Liza

    Get it from Amazon for $11.99.

    12. A Lego flower bouquet, because you *can* buy yourself flowers — and ones that will actually stay alive. So long to wilting petals! Hello, futuristic-looking arrangement that takes an hour of fun to put together *and* looks absurdly realistic.

    the bouquet of lego flowers in a tall clear vase
    the set of lego flowers inside a lego-shaped vase

    Check out this viral Lego flower bouquet in this TikTok from @shaelorend. The bouquet includes 15 stems with a mix of flower and leaf varieties, including roses, snapdragons, and poppies, and it uses elements made from plant-based plastic. 

    Promising review: "The bouquet looked absolutely stunning. The attention to detail was impressive, and the colors of the flowers were vibrant and eye-catching. The bouquet is not only aesthetically pleasing but also a lot of fun to put together. My son was able to complete it within an hour, which was fantastic. The instructions were clear and easy to follow, which made the entire experience enjoyable for him." —1teaspoon

    Get it from Amazon for $47.

    13. A jar of the internet-beloved Pink Stuff that'll magically clean practically anything and everything in your home — and even in your closet! This potion in a paste reverses wall markings, cooked-on grease, soap scum, shoe scuffs, and whatever else that could use a little abracadabra alakazam.

    Reviewer using it to clear up hard water stains in tub
    A customer review before and after photo showing the results of using The Pink Stuff on their stovetop

    A lot of people compare it to the Magic Eraser in paste form, so even your weirdest, most stubborn stains will meet their match.

    Promising review: "Found this product on TikTok. I don’t think I’ve ever seen value like I do this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? This will make it look like a new paint job. Baseboards need some love? A pea-size amount of this makes them look brand-new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need so LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!" —Rachel in CLT

    Get it from Amazon for $5.97.

    14. A groovy wireless keyboard and mouse set that feature typewriter-esque buttons and a lively design that'll really perk up your home office in a jiff. Rumor has it, this keyboard holds the type of power that'll actually make addressing afternoon emails seem fun and exciting...🤷‍♀️.

    a reviewer photo of their desk set up with the green keyboard and matching mouse
    a reviewer photo of the purple keyboard and matching mouse

    The set includes a wireless keyboard and a wireless mouse with a USB receiver. Pick up some AA batteries — they both will need them!

    Promising review: "TikTok made me buy it. The color is EVERYTHING. It's so cute and matches/brightens up my work space so well. The typing noise isn't too loud, but it is just loud enough to be satisfactory for me (I love typing noises). I am in love with it. So easy to hook up to my work computer! I cannot recommend it enough!!" —Abigail

    Get it from Amazon for $39.99+ (available in 10 colors).

    15. A tiny Jibbitz accessory anyone who simply *adores* their BFFs (aka, Crocs) will want and need. I don't think I've ever seen anything more meta or adorable in my whole dang life.

    A white pair of Crocs with a white Crocs jewel inside one of the holes
    Mallory Mower / BuzzFeed

    Just take it from my BuzzFeed shopping colleague Mal Mower: "Those are my Crocs! And *my* accessory of choice. The only thing better than Crocs is MORE CROCS."

    Get it from Crocs for $3.74 (originally $4.99).

    16. A printed maxi dress that's simply stunning for warmer weather. This vibrant style, that features a glossy material and elasticized sleeves, is perfect to kick cold weather to the curb — and will look exquisite at any and all of your upcoming semi-formal events.

    model wearing the pink dress that's printed with aquatic themed red icons
    another model showing the back view of the dress
    Never Fully Dressed

    Never Fully Dressed is a woman-founded fashion business based in Essex, England.

    Get it from Never Fully Dressed for $150 (available in US women's sizes 2–22).

    17. hair thinner and cutter for anyone looking to make a quick (and cheap) switch up of their 'do just in time for spring. Reviewers swear by this at-home styling tool for everything from bang trims to maintaining fresh cuts to creating natural-looking layers — and for much less (I'm talking hundreds less!) than what they'd pay for at a salon. Plus! It's great for trimming and freshening up wigs.

    Reviewer with fresh bob hairstyle with bangs
    Reviewer holding up blue cutting tool with sharp edged combs

    The razor has two edges, a fine-tooth one for thin hair textures, and a wider one for thicker hair textures. (FWIW, people also use this on their pets as a quick grooming solution!)

    Promising review: "I recently got a pixie haircut, I was hesitant to get one based on the fact that I'd have to get frequent haircuts, the cost of which would add up quickly. I did some research on YouTube and found some videos using the Tinkle hair cutter to trim hair in between salon visits. I LOVE this thing! It is easy to give a little trim or a drastic cut, both of which I have done since getting the Tinkle cutter. I was very nervous to try it fearing that I might mess up my hair so I just did a little bit first, but it was easy and only takes off small amounts of hair at a time, remember, I have a pixie cut — if you have long hair it will cut that off! Basically all you have to do is comb your hair in the direction it grows until you're satisfied with the cut. Seven months post pixie haircut and I have only been to the salon once to have a reshaping done of my hair. I will say that when the cutter feels like it's 'pulling' your hair, it's time to get new razors. I still prefer my pixie cut to be pretty short and assuming I would have to go to the salon once a month for upkeep I have saved $210 since having my hair cut. TOTALLY WORTH IT!" —brandi in louisiana

    Get it from Amazon for $3.92+ (also available in multipacks).

    18. A disco ball bar cart that I'm gonna need you to stop what you're doing right now to take a gander at – because this, THIS is something that'll bring the party into any abode instantly. It's already stolen the heart of one of our directors on the Shopping team, and I'm absolutely certain it'll do the same for you.

    The globe bar cart
    all silver disco ball bar cart
    BuzzFeed / Maitland Quitmeyer, Glam Globes / Etsy

    Here's more from BuzzFeed Shopping's Deputy Editorial Director Maitland Quitmeyer: "This is the best product I bought this year, actually! It's from a small biz based in the UK and while it did take a while to arrive (as I expected), it was *well* worth the wait. The light bouncing off the mirror fragments and onto my walls is just dang beautiful. Between the bottom tray and the space inside the globe (yes, the globe OPENS UP!), there's a nice amount of storage for bottles and glassware. And unlike regular bar carts, the things you keep inside the globe will actually stay dust free. I bought the 'champagne' color (which is a nice neutral cream-beige) but it comes in tons of colors that'll go perfectly with your home decor."

    Get it from Glam Globes on Etsy for $256.07 (available in two colors and in seven colors on the brand's website).

    19. Plus! A disco ball planter your jaw will drop at every time you catch a glimpse of it, because this gem — that can either be hung with the included macrame rope or displayed on a wooden stand — will support your plant bb *and* transform your space into a golden hour oasis instantly.

    Reviewer's hanging planter is shown
    a gif of the disco ball planter twirling and shimmering

    It's featured in this TikTok from @annamoraan!

    Promising review: "This planter brings me so much joy every day! It is well-crafted and beautifully packaged. I appreciate the extra touches, like the fact it comes with a few extra mirrored tiles and that there are different ways to display it — it comes with a stand and nicely braided hanging rope. Every day my whole living room becomes a party :) Cannot recommend enough." —Phil

    Get it from Amazon for $29.97.

    20. A sleek, drip-free oil dispenser and mister set here to make your daily meal prep less messy and more accurate than ever before since — get this — the dispenser features its very own measuring cup. Nifty!

    gif of reviewer pressing a button on the oil dispenser to measure the oil
    reviewer photo of the oil dispenser and mister on a kitchen counter

    See it in action on TikTok here

    To use, just hold the button until the oil in the measuring cup reaches the amount you need. Plus, it comes with an olive oil mister that'll help you get light, even coverage on your pans. 

    Promising review: "This product is easy to use and is the perfect addition to any kitchen! I love how easily I can measure out olive oil and how smoothly it comes out of the bottle. It is great for cooking or for drizzling over salads! Not only is it easy to use, but it also looks nice in the kitchen. Unlike a plastic olive oil bottle, this dispenser is a beautiful addition to my counter top. Also, for anyone who is interested in measuring out their olive oil without needing to constantly pull out a tablespoon, this is the perfect dispenser for you! The spray bottle is also great for cooking! I love that I know exactly what comes out of the spray bottle, rather than a store-bought spray bottle with additives. 10/10 would recommend!" —Clotilde D.

    Get it from Amazon for $29.89.

    21. Bright and cheerful pastel gingham and fruit print socks so darling, you'll be proud to have them peek through your flats and heels in your OOTD. It's time you upgraded those dingy mismatched pairs for a whimsical set that'll look just glorious this season.

    model in slingbacks with gingham socks printed with different colorful fruits
    owner of the business wearing the socks
    Sock Candy

    These cuties are designed by a woman-owned small biz that exclusively makes high-fashion socks that were *made* to be shown off!

    Get them from Sock Candy for $18.

    22. A lovely time-saving Oxo Tot grape cutter you'll probably get an unimaginable amount of joy from using, since it slices up little fruits and veggies for your little humans at rapid speed.

    gif of reviewer using the grape cutter to slice grapes into quarters with a positive review quote over top
    reviewer photo of containers of quartered grapes and cherry tomatoes next to the grape cutter

    See why one parent on TikTok loves it here! Note that Amazon currently only carries the grape cutter in blue. 

    Oh, and it's not just for grapes! It's also perfect for cherry tomatoes, berries, olives, and many reviewers say it works on a variety of fruits!

    Promising review: "When we went to search Amazon for 'grape cutters,' I was worried that we may have hit rock bottom. It doesn't get more simple than slicing a freaking grape. I mean it's not difficult, doesn't take an enormous amount of time, and isn't even really that inconvenient (at least no more than cutting any other toddler food)...yet, my wife and I found ourselves dreading the process every time our daughter wanted a handful of grapes. We bought this little gadget with low expectations and fully anticipated using it two times before throwing it in our kitchen drawer where it would inevitably sit for a year before we threw it away. Boy were we wrong. It only took one use before we realized that what we thought would be another useless novelty, was actually a parent's HOLY GRAIL of food preparation. No joke, I literally used it the other day to cut THREE grapes for MYSELF, just for the enjoyment. I only take time to write reviews on products that I feel are truly worth my time to endorse, and this little gadget was more than worthy. If your little one enjoys eating grapes, do yourself the unimaginable pleasure of buying this...you won't regret it." —Michael

    Get it from Amazon for $11.95.

    23. Platform cork mules so groovy, they just scream "spring has arrived!" These pieces of art will zhuzh up all light-wash denim, plus dresses and skirts...? ::Re-enters the room:: Sorry, that visual just sent me to another planet — because those outfits for weekend brunches would look ~out of this world~.

    someone wearing the shoes which have colorful cris-crossing detail
    Free People

    Oh! And some reviewers note sizing up.

    Promising review: "Beautiful vintage-style shoes, I love the colors, they are like the photo, perfect height, very comfortable, and combine with everything, I love them." —Dina40

    Get it from Free People for $158 (available in women's sizes 6–11 and in three colors). 

    24. Simply adorable beaded flower earrings that won't weigh your lobes down but *will* enhance any and every outfit you pair them with this season. Get ready bestie, because you're about to receive compliments abound with these gems.

    blue petal and green stem beaded flower drop earrings
    Francescas

    Get them from Francesca's for $15 (originally $20.95).

    25. A set of soda can "lids" — I don't know about you, but these almost feel like a gift from the high heavens since you can transform any can of your favorite soda into a portable bottle. Perfect if you have trouble finishing bevs in one sitting, this'll not only make them travel-friendly but also keep 'em fresh in the fridge for a crisp sip later on in the day.

    A mountain dew can with a silicone bottle lid attached to the top
    Reviewer tilting the can to show the leakproof seal

    Check them out on TikTok here!

    Reviewers also *swear* by these for keeping sand and dirt off the rim at picnics or the beach! 

    Promising review: "These are amazing! Especially for kids. I have carried them by the top as well as flipped them upside down etc. and it does not pop off! I was skeptical but surprised at how well they stay on!" —Britt25

    Get a set of six from Amazon for $14.99+ (available in six colors and in packs of 12). 

    26. A jar of 10 toilet bowl bombs with tantalizing fragrances, like the seasonal scent of blood orange. Because we believe, besties, that you should work smarter *not* harder, and these will alleviate the need to arduously give your porcelain throne a daily scrub down. This blend specifically cuts through grime to brighten surfaces. Bonus: You can use 'em to clean bathtubs and sinks, too!

    the writer holding up the jar of toilet bombs
    the writer throwing the bomb in the toilet
    Amanda Davis / BuzzFeed

    BuzzFeed Shopping editor Amanda Davis tells us why she's a fan: "I've been using the blood orange scented bowl bombs for a couple of months now, and OMG they smell amazing! Like, right when I opened the package. After during a thorough cleaning of my bathroom I always pop of these babies in the toilet as a last step to clean and make the room smell a little better (I have a teeny tiny bathroom so this little guy does the trick). And in terms of cleaning the porcelain throne, they absolutely work. My towel bowl always shines brighter after using one. It's also helpful that the packaging is plain ole adorable and I don't have to hide or store it anywhere!"

    Viren Apothecary is a woman-owned business based in Wisconsin that sells eco-friendly cleaning essentials.

    Promising reviews: "Literally can’t tell you how worth the wait these toilet bombs are! They smell absolutely incredible but not artificial, and they WORK. I have a new baby and two other kids, and my house is basically a biohazard because I’m short on time and energy. I just plop one of these puppies into the toilet, come back shortly and scrub, and they glisten. Even my husband, who has never voluntarily cleaned anything in his life, will clean toilets because the fizzers are fun. I was part of the BuzzFeed order rush, and so there were significant delays, but the communication was awesome and so friendly! Even though I had the long wait, it was absolutely worth it, and they have a customer for life. I’m so excited to try their other products!!" —Teresa Cambria

    Get it from Viren Apothecary on Etsy for $9.50+ (available in blood orangeeucalyptus, or unscented).

    27. Revlon One-Step Dryer Brush, which handles two jobs in one go and cuts your routine in half so you can achieve silky smooth, frizz-free locks in ~30 minutes.

    Reviewer with styled, blown out hair
    Reviewer holding the hair drying brush

    Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

    Promising review: "PURCHASE THIS NOW. YOU WILL NOT REGRET IT. I found this one TikTok and saw the gal's review and had to buy it. I have thick hair and this dries my hair in less than 15 minutes. PLUS I don’t have to fuss with a straightener or a curling iron if I don’t want to!! It leaves my hair so soft and shiny and gives it SO MUCH VOLUME! I recommend this to ANYONE I talk to about it. Seriously my favorite styling tool. Seriously so in love." —Sydney

    Get it from Amazon for $39.87.

    28. A cute and comfy hoodie with a built-in eye mask that's ingenious for travel of any kind. Once you put this — otherwise known as your new en-route uniform — on, you'll wonder how you ever took a plane, train, or bus without it. Its plush fleece and oversized fit will feel exquisite, and the eye covering will let you get a catch a few extra Zzzs before you reach your destination.

    model wearing the pink hoodie with the eye mask down on a plane
    model wearing the beige hoodie
    Pond Los Angeles

    Pond Los Angeles is an Asian woman-owned small biz making luxurious travel products that'll make you feel like you're in first class, even if you're flying coach.

    Promising review: "I fly a lot and am constantly trying to find a hoodie with a big hood to cover my eyes so I can catch up on some beauty sleep on flights. I saw this product on Instagram and knew it would be a game-changer. I was able to use it recently for the first time on an early-morning flight, and let me tell you, it is EVERYTHING I was looking for and more. It’s comfy, cozy, oversized, and the eye covers make you feel like you’re in a whole other world and not packed like a sardine on a plane. My over-ear headphones fit perfectly under it, and I got the best sleep I’ve had on a plane — EVER! Like other reviews have said, it is big, so size down if you want something a little more snug. I have been wearing it every day at home and can’t wait to get the black and blush ones!" —Heather G.

    Get it from Pond Los Angeles for $102.40+ (originally $128; available in women's sizes XS–XL and three colors). 

    29. A stainless-steel and alloy false eyelash applicator — whether you're new to falsies or a seasoned applier, you'll probably want this in your life. This will make applying, adjusting, *and* removing lashes a lot less challenging.

    A reviewer holding the false eyelash applicator
    A reviewer's applicator holding a pair of lashes

    It can also hold your eyelashes while you apply glue!

    Promising review: "I most recently stopped getting eyelash extensions and switched to falsies and am new to the game. I was using tweezers initially but they didn’t help. This is a must!! It makes putting on my lashes a breeze!" —Jess

    Get it from Amazon for $4.98 (available in seven colors).

    30. Youthforia BYO Blush Oil, a marvelous formula that reacts to the pH of skin and actually changes color to adjust to different tones. That means anyone who uses it will have their own unique shade of blush! (AKA so long to the days of wasting time trying to pick a shade that works for you.) Plus, its feather-like formula withstands the heat, never feels greasy, and won't clog pores.

    model before and after wearing pink blush
    Youthforia

    It's also made with skincare ingredients so just in case you *gasp* sleep in it, you'll still wake up with good skin! It's suitable for all skin types, fragrance-free, vegan, and cruelty-free.

    Youthforia is an Asian woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally-friendly and not using fossil fuels or gross toxins in their products.

    Check it out on TikTok here!

    Promising reviews: "I don’t wear makeup to work but I still wanted something that made me look alive in the morning and this is it!! I just apply this oil blush with my fingers or a brush and it’s blended within seconds! This gives me a natural flush that lasts a full work day and it’s become my favorite for a natural, everyday look. I have been taking this with me everywhere and has replaced all my powder and cream blushes. I know I will keep repurchasing this product for years. Highly recommend!" —Elena P.

    Get it from Youthforia for $36 or from Amazon for $35.99 (also available in three non color-changing shades).

    31. A wireless, Bluetooth-enabled karaoke mic you should consider buying as a gift from you to you (and, tbh, to all of your friends) that will spice up any and every one of your Saturday nights in.

    Promising review: "You don't understand, TikTok made me obsess over this microphone. As a 30+-year-old woman, I resisted purchasing it. I finally broke down and bought it because it was haunting me in my sleep. I'm so glad I did. When I am in a bad mood I start karaoke in my house and am instantly better. It has 'ruined' my teenage son's life because my performances can be heard through his Xbox microphone. This is a must-have product." —Zane A. Undercoffer

    Get it from Amazon for $26.99 (available in 11 colors).

    32. Tower 28's SunnyDays Tinted Sunscreen Foundation featuring a fragrance-free SPF 30 formula that, I'm sorry to break it to you, is about to make its way into your rotation STAT. And if it doesn't, it SHOULD — because this multitasking maven will even out complexions *and* protect skin, alllll the while leaving it with a healthy-looking glow.

    before and after of a model with red tinted skin and then the redness is clear
    three models' arms with swatches of the product to show the different shades
    Sephora

    Tower 28 is a small biz whose founder, Amy Liu, has struggled with eczema for years. The brand specializes in products for sensitive skin, and everything is also vegan and cruelty-free.

    Promising review: "I’ve been looking for a tinted sunscreen for so long and have been through so many brands. After reading an article about this product, I went ahead and purchased. This is what I’ve tirelessly been looking for! Covers just enough, makes me dewy, and provided SPF 30 protection. I will be a lifetime consumer!" —KWally21

    Get it from Sephora for $32 (available in 14 shades).

    33. An attachable elastic laptop accessory belt that's essentially the answer to your workplace prayers, since this sturdy fastener holds all your essentials, like your phone, pens, and cables without the need for an extra bag or set of hands. So whether you're hopping between conference rooms or running from your apartment to the local coffee shop, you won't be stuck carrying or rummaging around for your belongings.

    A pink elastic belt around a laptop holding a phone, a charger, and cords
    Model carrying a laptop with the belt on it, holding things in place
    Amazon

    Beblau is a Barcelona-born, family-owned small business specializing in products that make it convenient for people do their jobs in today's flexible work landscape. Whether you're on the move in your home or freelancing from different offices, they've got the tech accessories that can help.

    Check out a TikTok of the laptop belt in action. 

    Promising review: "This product is a lifesaver for a teacher on the go. I use it for my iPad Pro and my school-issued laptop. I no longer drop things as I move place to place! Just the basics will fit: pen, cards, small writing tablet." —Elementary Techy Teacher 

    Get it from Amazon for $29.99 (available in four colors). 

    The reviews for this post have been edited for length and clarity.