We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Juno & Co.'s Clean 10 Cleansing Balm removes every little speck of makeup so well that reviewers are calling it "amazing." Yep, even your stubborn waterproof mascara won't stand a chance up against this. Its balm-like consistency features Japanese pearl barley, which melts into the skin to hydrate and brighten while cleansing away impurities sans irritation.
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
2. Seraphic Korean Skincare Exfoliating Mittens slough away dead skin to reveal visibly (and touchably) softer arms...legs...bums...literally wherever you want to use it — and much more effectively than your worn-in loofah!
I can attest, this thing is like witchcraft in a mitt. I use this weekly to rid my skin of dullness and dryness. And I'm not joking, my arms, legs, tummy, bum, literally everywhere this thing graces becomes 10x smoother. It's now part of my routine before I shave — and if you think a razor can give you slick skin...paired with THIS, oh boy, you haven't seen (or felt) anything yet. Is it gross to see a week's worth of skin trickle off your body and into the tub with you? Yes. But is it oh-so-satisfying to get a closer shave? You betcha. Oh, and for me, I feel like this has stopped ingrowns in their tracks, too, because it lifts layers of skin before they harden and become more of an ish'. Basically, if you're looking to up your shower time routine, give this a go. Being gentle for the first couple of uses is key, and then once your skin becomes more tolerant, you can increase the pressure you apply. I can't wait for you to see how you and your skin like it!
Promising review: "I'll be honest; I thought this would be another thing I saw on Amazon via TikTok that was way overhyped. I have crazy dry skin, and despite using lotions, oils, and gentle body washes, I'm an ashy mess. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1,000/10." —Ruth Bromberg
Get it from Amazon for $6.99+ (available in a one-piece and two-piece option).
3. L’Oréal 8 Second Wonder Water Lamellar Hair Treatment works like a treat in eight, yes, you read that correctly, EIGHT seconds to transform fine to curly textures. Think: mirror-like shine and softer-than-soft locks in less time than it takes to pull a rabbit out of a hat!
Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. Effort required=practically zero. You can use one dose for fine- to medium-textured hair, two to three doses for thick- to curly-textured hair, and add one more dose if you have long hair.
Promising reviews: "I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle a lot with breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey
"I have never had a hair product make such a fast and wonderful impact on my hair EVER! I have naturally good hair. Long and shiny.....until I went to Madison Reed and had most of it completely damaged beyond belief. My silky strands felt like hay. They were breaking. I was masking, conditioning, oiling, air drying, not brushing it, and still, it was a total tragedy. I turned to the TikTok gods and found this. ONE USE OF EIGHT SECONDS completely restored my hair to its soft shine down to the ends! If I did not use this myself, I would never have believed it. Thank god it is so reasonable in price. If you are anything like me — your hair is your crown, and when changes happen to it, it is devastating until you find a way to make it work. This stuff is a miracle product. I love it!" —Sonia
Get it from Amazon for $8.19.
4. CeraVe Salicylic Acid Body Wash says "see ya!" to scabs left over from picking ingrowns and "au revoir!" to keratosis pilaris flare-ups. This exfoliates without the rough, physical microbeads and buffs away bumpy skin while smoothing — thanks to hyaluronic acid and niacinamide.
See why this TikToker swears by this body wash.
Promising review: "My 6-year-old daughter has keratosis pilaris, commonly known as 'chicken skin.' This year it really flared up during warm weather so I gave this wash along with lotion a try. Wow, I saw results after just a few uses and after a couple of weeks most of her bumps disappeared. Thrilled we skipped a trip to the dermatologist! Can’t beat this price for the results either." —Ashley Steigerwald
Get it from Amazon for $13.99.
5. SoCozy Leave-In Curl Conditioning Spray turns yours *and* your little one's after-shower bedtime ritual into one that's a little more manageable (plus features soft, fanciful curls and ringlets). This stuff will gently detangle and restore tresses, all without the use of harsh and nasty chemicals.
Check out a TikTok of the SoCozy Curl Spray in action. Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. And it's free from parabens, sulfates, phthalates, synthetic colors or dyes, propylene glycol, gluten, wheat, and nuts!
Promising review: "This is the BEST product EVER! I will never use another hair detangler ever again. We use this product daily in my house, my daughter, my son, and me. Both of us girls have long and thick curly hair, and it allows us to brush through our hair with no problems! And my son mostly uses it to style his hair before gel, and because it smells so good! We tried a few products from Walmart, Ulta, and Target, and nothing was good enough. This is now on my Subscribe & Save every month!" —Tamira McLelland
Get it from Amazon for $9.69 (also available in multipacks).
6. Cosrx Snail Mucin 96% Power Repairing Essence absorbs into skin quickly with its lightweight — but hydrating — formula that delivers on renewing damaged skin cells. Reviewers rave about its ability to heal acne scars, fade dark spots, and smooth fine lines. AKA you can expect results even after the first use!
7. Schick Dermaplaning Razors carefully take care of any unwanted peach fuzz, plus keep your eyebrows lookin' on fleek. The blades are designed with built-in guards that won't hurt your skin, plus they come with an extra attachment for salon-precise eyebrow shaping.
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $5.94 (also available in a nine-pack).
8. Cirepil blue wax beads melt from a solid wax into a smooth gel texture — which means messy at-home wax kits, I will now bid you adieu. This can be used on all hair types, whether short, shaved, long, soft, or coarse — so, fair warning, after you use this you might have to stop yourself from stroking your new baby-bum soft skin.
9. Peach & Lily's Glass Skin Refining Serum helps you achieve that tasty "glazed donut" glow TikTokers have been raving about. Admirers note that this concoction of hyaluronic acid, niacinamide, and peach extract is lightweight and non-sticky and leaves them with a visibly brighter appearance with reduced redness. Dull, tired-looking skin has met its match.
See why one TikToker is a fan here!
Peach & Lily is an Asian woman-owned small business that makes Korean skincare products using natural, toxin-free ingredients.
Promising review: "I saw this serum all over my TikTok For You page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach & Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." —Natalie Y.
Get it from Peach & Lily or Target for $19+ (available in two sizes — not all sizes available at all retailers).
10. Levoir Winged Eyeliner Stamp receives cult status with beauty newbs and experts alike, since the dual-sided applicator (stamp + pen) gives you the slickest wings of your dreams in little to no time...seriously, it's as if a wizard created this or something. No more wasting precious minutes — that usually turn into hours — redoing your look.
Promising reviews: "This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok, and I'm glad I tried; it saved me so much time rather than trying to make a winged one myself." —Linds
"Let me start by saying this isn't my first cat eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived, and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise, I put the left cat eye on first, and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean, crisp line. I can now do a cat eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." —LadyMeow
Get it from Amazon for $14.97 (available in three sizes).
11. Jack Black Lip Balm intensely hydrates chapped and weak skin around the mouth with its fast-acting shea butter and vitamin E formula. Complete with SPF 25, this salve deeply nourishes — and according to some reviewers — much more effectively than other brands at a similar price point.
Promising review: "So I have been a loyal Eos fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha
Get it from Amazon for $10+ (available in six flavors and also in packs of three).
12. Eos shea butter shaving cream is perfect for those with sensitive skin and anyone prone to razor burn. Reviewers note how this goes on like a lotion and doesn't get super sudsy, but still allows you to get a suuuuuper smooth, close shave every time.
Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis
Get it from Amazon for $3.97.
13. Elizavecca Milky Piggy carbonated bubble clay mask makes your face glow in minutes since it detoxifies skin, removes blackheads, and exfoliate pores with an absurdly fun foamy experience. Reviewers note that is the "most fun they've had" getting their skin clean.
Watch a TikTok of the foaming mask bubble!
Promising review: "I love this stuff! I received some for a gift and then purchased it for my daughter from Amazon. It feels like a clay mask going on, and then starts bubbling and turns to a thinner substance when it's done. I feel like it is very gentle on my face. My skin feels amazing after I wash it off. It feels like I used moisturizer, even though I did not." —L. Shea
Get it from Amazon for $9.20.
14. The Colossal Foot File tells pricey pedis to beat it once and for all, since it reverses crusty feet epidermis back to its OG baby-soft state. If you want to let your hooves see the light of day, this miracle worker will gift you with brand-new skin that you'll be proud to parade around.
Promising reviews: "I heard about this from either BuzzFeed or TikTok and thought I might try it. I don’t have terrible feet, just wanted something a little more effective than a pumice stone. I soaked my feet for 10 minutes and gave this a shot, and it did not disappoint! I had no idea it could get so much dry skin and callus off, and my feet have not looked like this since I was a teen (I am in my 30s). This will eliminate the need to go get a pedicure regularly and save me a ton of money. Don’t hesitate, just buy it." —KR
"AMAZING!!! Seriously beyond impressed with this product. I've never had dry or cracked heels until recently, and I've tried everything I could find to get rid of them. This is all you need!!! I literally opened the box and did this in less than a minute! I'll never use anything else! Even better than professional pedicures!!!" —Kyla Jackson
Get it from Amazon for $9.99.
15. Tonymoly Tako Pore Blackhead Scrub Stick comes in the form of a too-cute-for-words octopus-shaped stick that is ridiculously good at removing excess sebum. Rub this over your face post-cleanse and just watch it work wonders on exfoliating your pores to yank out blackheads and whiteheads.
Psst! TikTokers love this thing!
Promising reviews: "Must-have. I use this a couple of times a week. I have terrible blackheads and this manages to scrub 90% of them away and the rest are barely noticeable. Will keep buying." —Princess Jasmin
"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust
Get it from Amazon for $12.50.
16. E.l.f.'s Poreless Putty Primer grips makeup for all-day wear. Simply sweep the velvety-soft formula (that has 27,000+ positive ratings) over skin pre-foundation to smooth out uneven complexions and minimize the appearance of pores in a flash.
Promising reviews: "Trust me, believe the hype with this primer! I have used a lot of different brands of primers especially the higher end ones and this one seems to take the cake over all of them. It goes on smooth and it's easy to apply. It covers your pores and makes your face matte for really easy foundation application." —Courtney
"I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly
Get it from Amazon for $9
17. LilyAna Naturals Eye Cream depuffs and softens the skin around tired eyes with a rosehip and hibiscus-infused potion. Over 19,000 admirers gave it 5 stars, so do your morning and nighttime routine a favor and add this to the lineup.
Check out this TikToker's review after a year of using this magic sauce!
Promising reviews: "I just started to notice fine lines appearing under my eyes, so I ordered this eye cream on a whim, and it is SO WORTH IT! Major game-changer. I noticed a huge difference not only in fine lines but also in under-eye darkness and puffiness in only one week! Highly recommend this product to anyone and everyone, I have extremely oily skin, and I put this all the way around my eye and haven't had any breakouts, not to mention my skin is super smooth, which makes makeup application a dream. 10/10 product, will purchase again!" —Katherine E Brings
"I’m 26, so I wanted an eye cream for preemptive measures. I had seen this one on TikTok, and it had amazing reviews so I figured I’d test out. I have now religiously used it every night for about a year or so. It is easy to dispense, you only need a small amount, and it keeps my under eyes so smooth. I love it and have bought four of them so far. Definitely recommend." —Taylor Mulligan
Get it from Amazon for $14.99+ (available in three sizes or a two-pack).
18. Revlon One-Step Dryer Brush handles two jobs in one go and cuts your routine in half so you can achieve silky smooth, frizz-free locks in ~30 minutes.
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!
Promising review: "PURCHASE THIS NOW. YOU WILL NOT REGRET IT. I found this one TikTok and saw the gal's review and had to buy it. I have thick hair and this dries my hair in less than 15 minutes. PLUS I don’t have to fuss with a straightener or a curling iron if I don’t want to!! It leaves my hair so soft and shiny and gives it SO MUCH VOLUME! I recommend this to ANYONE I talk to about it. Seriously my favorite styling tool. Seriously so in love." —Sydney
Get it from Amazon for $39.89+ (available in two colors).
19. Mooncat Fake Halo nail polish revs up the look of your mani to be ready for its very own TikTok debut. This stuff glistens and reflects in the light so obtaining showstopping nails just got even easier.
Check out a TikTok of the Mooncat nail polish shimmer.
Mooncat is a woman-owned, vegan, and cruelty-free small biz founded by Michelle Lin. She shares on TikTok that the inspo behind starting her own line stemmed from how nail polish and art was a sign of rebellion to her when she was growing up as she wasn't allowed to wear it. Now, her collection of galactic-inspired polishes and TikTok tutorials get thousands of views online.
Promising review: "I received my first one in the mail. It was so easy and smooth going on. Two coats later, AMAZING, vibrant, beautiful color. The way the light dances off of my nails, the sun shining off the polish, the prismatic guess have me mesmerized. Yep, I picked two more colors a week later. My daughter is now hooked as well. We love this polish and will be picking out a few more. This is the ONLY polish that we use now." —Johnine L.
Get it from Mooncat for $15.
20. Makeup Headbands hold your mane back (without straining your hairline) and out of your skincare routine with their super-soft fabric. Because you'll handle those annoying wisps of hair in a minute, but right now you're trying to apply your TikTok-discovered serums in peace.
21. Flat Top Hexagon Foundation Brush blends both liquid and powder makeup for a truly, 100% flawless finish. The luxuriously soft bristles are dense but won't waste product, and the unique shape makes it easier to apply your go-to base layer.
And it comes with a case!
Check out TikTok of the makeup brush in action.
Promising review: "I saw this on TikTok. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison
Get it from Amazon for $8.99+ (available in 10 colors).
22. Essence Glimmer Glow Stick subtly builds a sheer, shimmery layer over your lips to create a rosy tint that adjusts the color based on your skin's ~pH level~. Your very own shade of lippie plus a pinch of glitter...now that's something dreams (and TikToks) are made of, amirite?
Check out a TikTok of the Glimmer Glow lipstick in action.
Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow
Get it from Amazon for $3.99.
23. An eyebrow soap kit sets brow hairs in place and up for success! Your over-tweezed brows from your teens are *so* jealous of your present brows since this stuff tames and fluffs all at the same time.
And if you're looking for more definition, this goes on *before* your go-to pigmented pencil or gel for a sleek and fuller look! This kit comes with two packs of soap and four wands.
Promising reviews: "Saw this on TikTok, and after looking around where I live for some clear soap and coming up short, I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds
"I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M, Deacon
Get it from Amazon for $7.99.
24. Maybelline Lip Lifter Gloss hydrates your pout with hyaluronic acid and leaves your skin with a sheer silky finish so you can look like you tried, without actually having to — a much sought-after superpower if you ask me. Reviewers mention that this does a fab job at hiding fine lip lines and leaves them feeling soft, full, and never sticky.
Reviewers compared this to Fenty Beauty lipgloss!
Promising reviews: "I keep going back to buy more colors. This is THEE gloss. You can throw it on alone, and it has enough pigment to look great even without lip liner. I’ve never had a gloss wear this well without being sticky. I have some fine lip lines, and it doesn’t bleed. Bonus that as it wears off, it leaves a nice bit of color without any weirdness, and my lips just feel moisturized. Excellent price point that makes it fun to keep trying more colors. I just ordered my fourth and love them all. I can’t remember the last time I was this excited about a beauty product." —Natalia
"TikTok made me buy it." —Jessica Allen
Get it from Amazon for $7.98+ (available in 20 shades).
25. Youthforia BYO Blush Oil marvelously reacts to the pH of skin and actually changes color to adjust to different tones. That means anyone who uses it will have their own unique shade of blush! (AKA so long to the days of wasting time trying to pick a shade that works for you.) Plus, its feather-like formula withstands the heat, never feels greasy, and won't clog pores.
It's also made with skincare ingredients so just in case you *gasp* sleep in it, you'll still wake up with good skin! It's suitable for all skin types, fragrance-free, vegan, and cruelty-free.
Youthforia is an Asian woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally-friendly and not using fossil fuels or gross toxins in their products.
Check it out on TikTok here!
Promising reviews: "I don’t wear makeup to work but I still wanted something that made me look alive in the morning and this is it!! I just apply this oil blush with my fingers or a brush and it’s blended within seconds! This gives me a natural flush that lasts a full work day and it’s become my favorite for a natural, everyday look. I have been taking this with me everywhere and has replaced all my powder and cream blushes. I know I will keep repurchasing this product for years. Highly recommend!" —Elena P.
Get it from Youthforia for $36 or from Amazon for $36 (available in four shades).
26. CND SolarOil Nail and Cuticle Repair Oil whips weak nails and damaged cuticles into shape with its tried-and-true potion in a bottle that's made with natural nourishing, strengthening, and brightening ingredients.
Promising reviews: "It's a miracle! I had peeling, weak nails for years. Tried everything. A friend recommended a nail strengthener they saw on QVC. It was quite pricey, and I wanted to make sure it was worth it, so I read the reviews. One of the comments said just buy Solar Oil. Since it was much more affordable than the QVC stuff, I tried it. I bought it in February. This size bottle lasted a bit more than a month religiously applying it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana
"Found it on TikTok, and I’m so pleased with the results. My nails are getting stronger and growing. And best of all, not chipping. Love it." —sidna saavedra
Get it from Amazon for $9.90+ (available in three sizes)
27. Maybelline Age Rewind Concealer treats *and* defeats dark circles, puffiness, and fine lines that are taking up prime real estate around your delicate eye area. This comes with a built-in sponge applicator so you don't even have to *think* about using another tool when your mind is still on snooze.
Promising reviews: "I swear by this neutralizer! It covers my dark circles incredibly well (and instantly!), and the coverage is still light and never cakey. I love that it dries and sets very fast as well. This will not crease if you are applying it properly on the area. I have tried EVERY under eye-circle product that exists, and this is now my one and only. I can never find it anywhere except for Amazon, and I'm happy that they offer it." —Jasmine
"I bought this after seeing a TikTok, and I am very glad I did. I am NOT a makeup expert — but this product allows anyone at any level to successfully conceal under eyes." —Jennifer
Get it from Amazon for $8.49+ (available in 15 shades).
Want to know more? Check out our full Maybelline Instant Age Rewind Eraser Concealer review (#4).
28. Elizavecca Collagen Protein Treatment revives and repairs all types of hair that have endured multiple dye jobs, intense heat tools, or sun damage. So you can achieve your silkiest, shiniest, run-your-fingers-through-with-ease hair in next to no time!
Promising reviews: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for The first time yesterday, and I couldn't believe how amazing it made my hair feel and look. Its sooo soft, shiny, bouncy, and nourished. My bleached rats nest now looks and feels like virgin hair again. Even my boyfriend noticed a huge difference in my hair. And you know it's a GOOD product when the boyfriend notices :D. I’m going to buy a lot more of this product." —Eline
"I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that it wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product; it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire
Get it from Amazon for $7.45.
And check out our full review of the Elizavecca CER-100 collagen protein treatment (#1).
29. L'Oréal Paris Infallible Fresh Powder Foundation promises up to 24 hours of transfer- and sweat-resistant wear in a neat compact formula. It covers like a liquid and mattifies like a powder for a smooth, shine-free, flawless complexion — even after a full day of meetings.
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $11.99+ (available in 20 shades).
30. Bedhead's Deep Waver tool sculpts impeccable waves + body that exude alllll the vacay vibes sans air fare or effort. Use this to create voluminous beachy waves in a pinch. Plus, it has dual voltage so if you do decide to take a flight, you can travel with it as well!
Promising reviews: "Found a bunch of TikToks with tips on how to use this particular crimper, and I love it. Heats up quickly and easy to use." —Katelin Schroeder
"Where has this been all my life! I’m in love! I have long, fine hair that doesn’t hold curls very well. It tends to be very straight, and I always have it back in a pony or up in a messy bun because it has no volume. This wave iron gives it tons of body and volume. It’s like magic!" —Tonya Fleming
Get it from Amazon for $32.99 (available in two colors).
31. Peripera Ink Velvet Lip Tint becomes one with your skin with a luscious, buildable formula that offers a soft pigment and won't leave you with a cracked kisser. It comes with a precision applicator that moves with the natural shape of your lips, so, humblebrag...applying signature shades just got even easier.
Promising reviews: "I know you have seen this on TikTok and wondering if they are worth the hype. They are, so just order them. I have so many colors from this brand; they are so easy to apply. Get them." —Milly
"OMG, the velvet perfection. This product applies like an opaque cream velvet lipstick — buttery smooth, not at all drying, and pigmented. The doe-foot is pointed for precision around your cupid's bow and holds enough product for full lips in one swipe. Looks great without any blotting. Transfer-proof & mask approved! Great for a long-wear look, as the stain is lasting. I like to wear this product as opaque velvet lipstick in the morning, and by the end of the day, it's a beautiful natural rosy stain that I can apply balm over for a natural no-makeup glam baddie look. I use shea butter-based balm but haven't tested if other balms smudge or move the stain. Stain is mostly removable with regular cleansing balm and completely removable with a gentle lip scrub. Seriously impressed with this product and amazing price point for under $10. This is the PERFECT lip product, IMHO." —Kenzie Scout
Get it from Amazon for $9.90 (available in 29 shades).
32. Maxsoft Massaging Shampoo Brush soothes a dry, itchy scalp that's home to pesky dandruff. How? By a) reinvigorating, b) exfoliating, and c) stimulating the roots to really get that deep, deep clean. Plus, it can also be used to gently detangle any knots so post-shower styling can be over in a flash.
And! This just happens to be fan favorite among BuzzFeed Shopping writers — including myself. I have one of these shower companions, and while I don't use it every time I get sudsy, I usually run it through my hair after a few days of back-to-back dry shampooing. It really gets in there to clear up any buildup while also feeling like a nice little scalp massage.
Promising review: "Saw this on a Must Haves from Amazon on a TikTok video. I originally got it as a prank gift, but I ended up using it, and now, I use it all the time in the shower. The silicone bristles are phenomenal and help detangle my hair. This is perfect for those who have long nails and accidentally scratch their scalp when they shampoo. My scalp feels cleaner, and my hair has grown longer due to the circulation on my head." —Patricia Giron
Get it from Amazon for $6.98+ (available in three colors).
33. Vafee Lip-Plumping Gloss comes in a cute li'l set to give your lips a fuller-looking and more hydrated feel. Over 5,000 people rated this with 5 stars for making a noticeable difference to their pout — so, it might be time for you to see if this collagen- and vitamin E-rich formula is truly worth the hype. (Spoiler: It is.)
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising review: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra
"I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer
Get it from Amazon for $12.99.
Reviews have been edited for length and clarity.