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    37 Products That Will Make You Fall Even More In Love With Your Hair

    Think of these tools, treatments, and accessories like relationship counselors...but for your hair.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Girl+Hair Curl Cloud Hair Mask conditions naturally coily and kinky strands to not only redefine the texture of your hair, but redefine the relationship you have with your hair. This 5-in-1 formula treats split ends and tames frizz in 10 quick mins to reveal smooth, silky curls with scalp- and hair-loving oils.

    the cloud hair product sat about a before and after image of a user showing much more defined curls after use

    GirlandHair is a Black woman–owned haircare biz that specializes in products that care for natural hair and also promote healthy growth while it's in protective styles, such as hair extensions, crochet braids, wigs, and weaves.

    With unique blend of botanical ingredients, such as pimento oil (antioxidant), tea tree oil (anti-inflammatory), and castor oil (hair growth), this hair mask promotes a healthy scalp and moisturizes your natural hair follicles for greater manageability and softness. Created for naturally curly, kinky and coily hair types, they use the best ingredients your curls crave, like olive oil, coconut oil, and grape-seed oil.

    Promising review: "I'm a natural-hair girl! I often struggle with finding a product that helps me manage and keep my hair safe for the next styling. Although I wear protective styles, the in-between time really counts, so this mask is a lifesaver. I love to see the hydration of my natural curls and I feel this product gives them the love they truly deserve! This product has helped me redefine my hair experience. Love it!" —Ashley Jennings

    Get it from Amazon for $12.99.

    2. Colab Overnight Renew Dry Shampoo works the night shift to freshen up your sad, greasy roots. Since this stuff does the work of two products (cares while cleansing your scalp with pink clay and lavender), you and your locks can wake up feeling refreshed — and with more time to snooze!

    model with greasy roots as before then model with voluminous, fresh roots

    BuzzFeed Editor Elizabeth Lily uses this and raves: "I have this dry shampoo and it really does work so much harder than regular dry shampoo formulas. When you spray it on, it's more likely to look stark white (don't freak out about it like I did!), but you simply rub it in like you would a normal dry shampoo before you hit the hay. Waking up with degreased roots definitely gives me a head start on trying to pull myself together these days when, TBH, I'm only (regular) washing my hair once a week. Because this stuff is so potent though, you should really only use it before bedtime. If you're curious about their regular dry shampoos, they're great! The Unicorn scent in particular smells lovely."

    Get it from Walmart for $6.38.

    3. Garnier Leave-In Conditioning Cream makes frizzy manes a far and distant memory (even after the first use). Not all heroes wear capes, but this team of vitamins B3 and B6, plus argan oil and citrus protein, are the ones fighting off humidity *and* leaving locks with a reflective shine.


    Psst! You can use this on DRY hair *and* would you just look at that price!

    Promising review: "I'm very impressed with this product! I have badly damaged hair like a bird's nest due to frequent hair coloring, Japanese perm, and hot tools for styling. I was at first reluctant to buy this since it was so cheap and I normally use expensive salon brands. Since I've been using so many products and it didn't take away the tangle or frizz very well, I decided to purchase this product based on its high reviews. I am so glad I did! It got rid of my tangles and made my hair very soft and smooth. Just because it's cheap doesn't mean it won't work as well. In this case it worked spectacularly! I am also impressed with the smell. I am very allergic to perfume and this has a very light fruity smell that didn't cause me to sneeze." —honeydew

    Get it from Amazon for $2.82.

    4. Carol's Daughter Mimosa Hair Honey manages curly and kinky hair — from 4c curls to 1c waves — with a lightweight pomade that reviewers mention goes on like an oil to smooth and tame frizz. I mean...the wildly delectable name alone is tempting me and my dry waves to jump headfirst into that jar.

    hand holding the jar of the yellow thick whipped treatment

    This citrus-scented shine pomade moisturizes the hair and scalp with the help of cocoa butter and lavender and sunflower oils. Plus! It can be used to smooth edges and control frizz.

    Carol's Daughter is a Brooklyn-born, Black woman–owned business. Encouraged by her mother, Carol, the creator, Lisa Price, started making homemade haircare recipes in the early '90s right from her kitchen. Fast-forward to today, and Lisa is still creating naturally derived products with a complete line in hair-, body-, and skincare.

    Promising review: "I absolutely love this oil. I have really fine hair that is unfortunately dry and damaged. I noticed a huge difference in my hair after just one use. It left my hair feeling really soft, shiny, and healthy looking without feeling weighed down and greasy. I will definitely be purchasing again!" —Target Customer

    Get it from Target for $11.99.

    5. Head and Shoulders Scalp Elixir Treatment targets the source of any hair ish — we're looking at you, scalp — with a cooling no-rinse-required formula. It's supercharged with menthol and peppermint oils that work to balance dryness and itchiness for up to 24 hours. And of course, it's great for eradicating pesky flakes!

    Reviewer before and after image with dandruff and then without "works with one use!!" text overlaid

    Promising review: "I saw an immediate difference from my first use of this product. For about two months, my scalp was abnormally and extremely dry and flaky. After one use, I noticed a visible difference. I don't normally write reviews, but this line of products is the real deal! I definitely will be purchasing again." —L. Btlr

    Get it from Amazon for $6.99.

    6. Satin pillowcases take care of tresses as you sleep. These are adored by reviewers who not only favor ~the cool side of the pillow~, but have also noticed a difference in their hair breakage *and* frizz. Plus it's just a bonus that their luxurious finish will totally upgrade the look of your boudoir.

    Stock photo of a bed with cream satin pillows on them

    Promising Review: "I was skeptical about these cases because of the cheap price but it turns out they work wonderfully. You should never sleep on cotton pillow cases as it ruins your hair causing breakage and split ends. These cases are gentle on your hair and skin not to mention cooling as well. I will definitely buy more. This is my second purchase of these wonderful cases and I will definitely buy more." —Arleen L. Peterson

    Get them from Amazon for $8.06+ (available in four sizes and 14 colors).

    7. Elizavecca Collagen Protein Treatment revives and repairs locks that have endured multiple dye jobs, intense heat tools, or sun damage. AKA it's time to become reacquainted with your silkiest, shiniest, run-your-fingers-through-with-ease hair!

    Bek O'Connell/ BuzzFeed, Bek O'Connell/BuzzFeed

    Promising review: "This stuff is amazing! I saw this as a beauty recommendation on BuzzFeed as a dupe for Olaplex (which I had tried and wasn't blown away by) so I thought I would give it a try...I'm so thankful I did! My bleached and heat-damaged hair feels so soft, is more manageable, and looks healthier after each use. I agree with other reviewers that it seems like a big price tag for the size of the bottle but a little bit does go a long way and it is so worth it. I wish it came in a larger size bottle so I didn't have to reorder so quickly." —Carly S. Whitson

    Get it from Amazon for $9.62.

    And check out the full review of the Elizavecca CER-100 collagen protein treatment here.

    8. Mulberry Silk No-Heat Curling Wand effortlessly styles slightly damp hair to reveal soft and luscious curls overnight — without the need to blast any heat source toward your strands. Just wrap your locks around the length of the rod and let it work its magic to build volume that admirers are raving lasts all day.


    Cute Sass is a woman-owned Etsy shop based in California that sells a range of mulberry silk accessories.

    Promising review: "It shipped fast and was well packaged. The curling ribbon and scrunchies are beautiful and high quality! It creates beautiful loose curls/waves and my hair is so shiny, smooth, and frizz free after wearing this overnight. It’s such a fast and effortless way to wake up to beautiful hair. The waves last all day and the curling ribbon is easy to sleep in." —Tiffany M Doc

    Get it from CuteSass on Etsy for $23.80+ (available in two colors and with the option to add two matching scrunchies to the set).

    9. Bestool Detangler Brush tells knots and tangles to take a hike with its unique, flexible combs that work to separate 3a to 4c hair — wet *or* dry! Gliding through your tresses without pain or breakage has never been more effortless, so you never have to fear wash day ever again.

    Reviewer's picture with frizzy curls and then defined curls

    Promising review: "This is a holy grail. I have 4c low-porosity hair that is easily tangled and matted at anytime. I’m also tender headed so I dread wash days. I used this to detangle wet hair before my wash and during my conditioning process. I’m amazed! This cut my detangling sessions down from an hour and a half to 20 minutes. I was also able to blow-dry my hair to stretch it for styling because it was already so well detangled! Worth every penny." —Trina R.

    Get it from Amazon for $6.29.

    10. OGX Argan Oil of Morocco Curl-Defining Cream gifts your tresses with a pillowy-soft formula you can comb through towel-dried hair. This = beautifully defined waves and spirals, sans leftover crunch and flyaways.

    reviewer with images of "how it started" with fairly straight hair slightly wavy and "how it's going" with much curlier hair

    A bonus? This stuff is free from parabens and provides a sulfate-free haircare system which is gentle for use on all curl types and textures to help improve strength.

    My hair is the ~perfect~ combo of wavy, curly, and frizzy and this drugstore product has been a holy grail of mine for some time. I've found that it's the only formula that will give me soft, naturally curly waves come the a.m. I'm generally a nighttime hair washer, so I have the perfect excuse to avoid blasting my hair with heat. Before hitting the pillow, I like to run my fingers through my towel-dried hair with a pea-sized amount of this, flip my mane over, and then give the ends a good scrunch. In the morn, my hair appears shiny with defined, wavy curls — we're not talking HD — but they have a nice, soft definition to them that doesn't require much styling.

    Promising review: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair too. I have had super straight to insanely curly over the years and have loved this on all hair styles." —Bunco Queen of the Universe

    Get it from Amazon for $6.35.

    11. L’Oréal Lamellar Hair Treatment works like a treat in eight, yes, you read that correctly, EIGHT seconds to transform fine to curly textures. Think: mirror-like shine and softer-than-soft locks in less time than it takes to say "arriverderci to you, frizz!"

    @lorealparis / Via, @lorealparis / Via

    Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. Effort required = practically zero. You can use one dose for fine- to medium-textured hair, two to three doses for thick- to curly-textured hair, and add one more dose if you have long hair.

    Promising review: "I have very thin, dry, and damaged hair due to constantly dyeing it blonde. I’ve tried so many hair products and different types of shampoo and conditioners, and nothing seems to really help my hair. BUT this stuff literally is magic. I’ve used it three times and I haven’t seen my hair look this good (shiny, healthy, hydrated)." —Nikki Minnis

    Get it from Amazon for $8.97.

    12. Bread Beauty Hair-Mask envelops hair in thick, cloudlike softness without weighing strands down. Your hair's new BFF is packed with Australian Kakadu plum and starflower oil that, together, reinforce hair follicles — which means less breakage and more velvety-soft texture. One reviewer with 3c curls can be quoted as saying that it "moisturizes thirsty curls."

    Kayla Boyd / BuzzFeed, Bread Beauty Supply

    Bread Beauty Supply is a Black woman–owned business that excels in creating haircare for not so basic hair. And they cater for curl types 3a to 4c.

    BuzzFeed Editor Kayla Boyd loves this, here's what she has to say: "I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that's been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite wash day products."

    Promising review: "I love this product! The hair mask to beat all other hair masks — leaves my hair feeling soft and luxurious. I try to use it once weekly — let it sit on my dry hair for 20 minutes or so, then rinse it out and VOILÀ! Soft, happy hair that feels like its thirst has been quenched. Smells great, too :-)" —Cynthia

    Get it from Bread Beauty Supply for $28.

    13. Fanola No Yellow Shampoo tones and neutralizes yellow hues safely with purple pigment. The result? Icy-cool blonde tresses that belong on a hairspo Pinterest board.

    Promising review: "I'm not one to leave reviews...but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael B.

    Get it from Amazon for $10+ (available in three sizes).

    And check out our highlight of the Fanola No Yellow shampoo here.

    14. John Frieda's Brilliant Brunette Shampoo elevates brown hues with shine-locking ingredients like natural cocoa and evening primrose oil. Expect deeper, richer, natural-looking shades — even after one wash.

    a reviewer's hair with some light highlights in it next to the after photo of their hair looking darker brown

    BuzzFeed Editor Heather Braga says: "I recently received samples of this shampoo and conditioner and, honestly, wasn't sure if it was only for people who had dyed their hair dark. In fact, it is not! It's for brunettes of all kinds — natural and all!"

    Promising review: "I purchased this John Frieda Brilliant Brunette Shampoo and my hair looks golden brown instead of brown with a lot of gray underneath. I didn't want the mess of coloring my own hair nor did I think I could do as good a job as my hairdresser, so I was so pleased that Frieda's shampoo did the job. I definitely recommend this shampoo along with the Brilliant Brunette Conditioner." —Dan Cremeans

    Get it from Amazon for $8.94.

    15. Bumble and Bumble Invisible Oil Heat and UV Protector primes parched hair for initial post-shower styling *and* day-two RE-styling. This frizz-fighting leave-in formula detangles and shields each strand from sun rays and hot air — just add a spritz wherever your hair requires extra moisture.


    Oh! This includes six featherlight oils, including coconut, macadamia, and argania kernel, and can be applied to both damp and dry hair for heat-styling protection or just protection from the drying effects of the sun.

    Promising review: "This stuff is a lifesaver. I have platinum/silver hair that gets bleached to death every month and therefore I was told not to wash it every day. At night I sleep with a humidifier next to me and when I wake up my hair is a total mess. It’s frizz city. So I spray this all over my dry hair and comb it through. My hair is instantly back to normal! I also use on damp hair just before drying. I never get any buildup and my hair is never weighed down no matter how many times I use it. I’ll be buying this again and again." —Sephora Customer

    Get it from Sephora for $13+ (available in two sizes).

    16. Parwin 7-in-1 Curling Wand Set transforms flat-looking locks into ones that look like they belong in a hair commercial. This features seven different-sized, interchangeable barrels, that'll make you exclaim "holy versatility!" *And* it allows you to control the temperature, too, so you don't go singeing your new customized curls.,

    This incredible device not only comes with all the wand barrels, but also a kit that includes protective gloves, a travel bag, and sectioning clips!

    Promising review: "LOVE LOVE LOVE this set! It's everything I had hoped it to be and more. For years now have I been wanting a wand set and the one I originally wanted was at least $300. I have now almost tried all of the different wands out and it's AMAZING how well all of them work and especially how very different the curls look with each wand. I am still learning and practicing with them, but I would recommend this set to anyone. The case that it comes with was a huge factor for me, too, as it keeps everything very organized and makes it easy to store away. I didn't even realize that it came with two clippers to hold your hair, and even those work amazing. For someone like who really doesn't have any patience when it comes to doing my hair, this just great and so simple!" —Sarah

    Get it from Amazon for $58.64.

    17. Jane Dottie Scrunchies are truly iconic for their ability to accommodate all kinds of hair textures, types, and styles — and ideal if you don't feel like doing much with your 'do. With these, you can give your au naturale locks a fuss-free upgrade with a seriously chic accessory that's customizable to your thickness (just peep that size guide!).

    Jane Dottie

    Jane Dottie is a Black woman–owned small business based in Fort Worth, Texas. These bbs are made from vintage satin remnants, so they're sustainable too. In addition to the remade pieces, they also sell vintage and secondhand items, and donate a portion of the proceeds to help women in need.

    BuzzFeed Editor Kayla Boyd has a few of these and raves: "Giant scrunchies are the accessory I never knew I needed. I have big, curly type-3 hair and I'm constantly putting it up and taking it down throughout the day. These adorable scrunchies make throwing my hair up in a messy bun so much more fun. The satin ones are especially great for being gentle on your hair. In addition to the most beautiful scrunchies I've ever seen, they also sell curated vintage finds, jewelry, and more."

    Get them from Jane Dottie for $12+ (available in tons and tons of colors, plus patterns, satin, and other fabrics).

    18. HSI Professional Glider Flat Iron is lauded by reviewers for getting their hair smooth, straight, *and* shining in just a couple passes — so you no longer have to spend ~hours in front of the mirror awkwardly going over the same lock of hair 10 times. Plus, you can even achieve salonworthy curls!

    This flat iron straightens has eight heat balance micro-sensors in its plates to make sure the heat is distributed evenly so you don't fry your hair. The heat ranges from 145 to 450 degrees so you can control the temperature, unlike other flat irons that heat up to one temperature with no adjustment capabilities. It'll also come with a style guide, a one-year warranty, and a bonus travel-size argan oil leave-in hair treatment.

    Promising review: "I purchased this flat iron simply based on reviews and I am soooo glad I did! I was skeptical about the size since my hair is so thick, but I can literally do ONE pass and I’m done! My hair always comes out silky straight and flawless! It's most def worth the purchase!" —Ariel Woods

    Get it from Amazon for $46.95.

    19. Klorane Shampoo with Quinine and Edelweiss stimulates hair growth ideal for fine, thinning tresses. This thickening formula features plant-derived ingredients that help with microcirculation and work to restore strength, all while gently cleansing the scalp.

    the shampoo and conditioner next to each other
    @klorane_singapore / Via

    Promising review: "I bought this shampoo because I was looking for something that would help my thin hair look less greasy and I read someone's "top 5 shampoos for thin hair" list and they recommended this one because it doesn't leave any buildup or film behind. I tried it and fell in love. I recommended it to one of my friends who had a similar problem (we both dyed our hair way too much when we were in high school) and she loved it too! My hair is thicker, looks healthier, and doesn't look as greasy as it used to. No matter how much I would wash my hair it would always look super greasy the next day and I never knew that it was because of the type of shampoo I was using." —Kaitlin Carpenter

    Get it from Amazon for $22.

    20. Amika Dry Conditioner reworks two-day tresses like dry shampoo does...except this softens and smooths between washes *and* provides an anti-static shield. Think of it as a detangler, a frizz tamer, and a blowout extender that won't weigh you down. AKA, this bb will become a fast forever friend.

    model before and after with frizzy hair and then with smooth frizz-free hair after using the product

    Aaaand this is vegan and cruelty-free!

    Promising review: "Best product ever. I have been using this product for about one year. I have never had a product work as well on my course fizzy hair as this one. I extends my blowout and just helps keep my hair frizz free." —Amika Customer

    Get it from Amika for $10+ (available in two sizes).

    21. Kenra Platinum Blow-Dry Spray halves the time it takes to heat style your strands while *also* acting as a thermal protectant and frizz tamer. It's amassed over 11,000 5-star reviews as well as a following on TikTok, so if you're looking for a styler that's been described as "heavenly," look no further.,

    Promising review: "I LOVE the smell of this! Bought it due to frizzing from coloring my hair, but really didn't believe that it shortened drying time. I mean, how can something putting moisture on you hair shorten the drying time, right? I was shocked. I don't know if it cut it down by 50%, but I did notice blow-drying my hair took quit a bit less time. I am sold on this stuff. Makes my hair feel like silk, but not greasy (I was worried about it making my hair greasy) and it takes only a few sprays to get the results. I hold it about 15" from my head and spray the top, both sides, and the back once, then rub it in with my hands. Perfect!" —Janice C. Henderson

    Get a two-pack from Amazon for $24.49+.

    22. Bed Head Ceramic Waver gives you perfectly sculpted waves à la Olivia Mossbacher in White Lotus. Simply clamp down sectioned strands for a fews secs, and behold: a beautifully tousled beach mane — no sand, sun, or sea spray required.,

    This heats up to 400° Fahrenheit, has dual voltage, which means you can use it internationally, uses tourmaline ceramic technology for maximum shine and minimum frizz, and even has an auto-shutoff feature.

    Promising review: "I'm always skeptical on new hair tools, as I've been burned many times (pun intended). However, I kept seeing posts about how great this tool is, so I bought it. I love it! My hair is to my waist and very thick and naturally curly, and it worked very well. It took me about 15 minutes to waive all my hair. The tool is light and has a comfortable grip. I use the highest heat setting and hold it on my hair for five seconds on each portion of the section of hair I'm working on. The waves can hold for days. The one trick is finding out how to style it the way you want, for the look you want. A great tip I learned is to flip the tool each time you use it on a section to alternate the way the waves face, it makes the waves look more natural! I highly recommend." —Ana V

    Get it from Amazon for $28.05+ (available in two colors).

    23. Headquarters Cleansing Shampoo and Conditioner restores scalp health and boosts moisture for folks with oily roots. This comes from a new brand from Harry's that focuses on hair health at the ~root~. Hydrated but never weighed down, moisturized but never greasy.

    A hand holding the shampoo with text "the only shampoo that doesn't make my hair greasy after 12 hours"
    BuzzFeed / AnaMaria Glavan

    BuzzFeed Editor AnaMaria Glavan has given these a whirl and says: "If you have hair that gets greasy a mere 12 hours after bathing, please hear me out: The Headquarters for oily roots line is your new holy grail and it costs less than $8 per product. To give you a little more context, my hair is best described as boring. It’s thin! It’s straight! I literally have to use dry shampoo every single day of my life! Which is why I was so damn excited about this exfoliating scrub and cleansing wash.

    "First off, the grapefruit and basil scents are fantastic. I would bathe in it. I want a candle that smells like it. The scent is distinct without being overpowering, and it provides *just* the right amount of aromatherapy without overwhelming my very small, very poorly ventilated bathroom. The scrub feels like putty in your hands and doesn’t feel harsh on my scalp; the shampoo lathers beautifully, even though it doesn’t use sulfates or silicones. Once my hair was dry, I immediately got that just blown-out bounce that you leave the salon with — when your hair is so clean that it feels like air. The best part…it’s extended the time I can go between washing my hair and my scalp genuinely feels clean. I can usually get away with washing my hair every other day (thank you, Aveda dry shampoo powder) but can now go two days *without* relying on dry shampoo! And with dry shampoo? Three days! And if you have oily hair like me…you know how ludicrously good that is.

    "TL;DR: this line has been my favorite new haircare find in a while, and the brand itself has dedicated lines for oily, balanced, and dry scalps (their tagline is being ~obsessed with roots~) to ensure you’re getting the most targeted treatment possible. AND IT’S AFFORDABLE."

    Get the shampoo and conditioner from Headquarters for $7.50 each.

    PS: They also make collections for balanced and dry scalps too!

    24. Kristin Ess Rose Gold Temporary Tint spritzes a subtle, gorgeous hue on your hair — no commitment, no bleaching. TikTok went bananas for this and so will you knowing that it lasts up to three washes so you can do a quick switch up this season., Amazon

    Promising review: "I absolutely love this stuff. There's no commitment and no staining the hair. It is literally a put-in-and-wash-out product. I have platinum-blonde hair and there was no tint of pink left behind or anything. I love this stuff! It's gives you rose-gold pink hair, so beautiful." —Lee

    Get a pack of two from Amazon for $23.98.

    Check out this TikTok by @leeleeslimthick!

    25. Tgin Miracle Repair Mask maximizes protection and minimizes shedding for naturally curly hair. With ingredients like castor oil and biotin, tresses feel hydrated and cared for once again. Apply a generous amount and leave it on for up to an hour...go on, kick your feet up and throw on your favorite show, because you and your 'do deserve a girls night in.

    Reviewer showing results of using TGIN hair mask

    Thank God It's Natural is a Black-owned, woman-owned small business based in Chicago, Illinois.

    Promising review: "My scalp felt invigorated after applying. I left the masque on overnight and when I rinsed the next morning my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. Hair looks hydrated as well! I plan to use every two weeks." —Dawn M.

    Get it from Amazon for $15.99.

    26. Pantene's Deep Conditioning Treatment says "au revoir!" to dull-looking length, thanks to its fast-acting (we're talking "180 seconds of singing in the shower" fast) repairing formula that will bring on the shine and miraculously cuts drying time. Helloooo, hy-dra-tion.

    model with long healthy-looking hair

    This moisturizing mask formula provides featherlike conditioning you can really feel, and it sets hair up for success so it'll be a little less sopping when you step out of the shower. AKA prepped hair for a faster dry time!

    Promising review: "Does what it says for a good price. Made my hair feel really soft after just one use. I use it twice a week just to keep up with the heat styling I do." —Blonde44

    Get it from Target for $8.89.

    27. Maxsoft Massaging Shampoo Brush soothes a dry, itchy scalp that's home to pesky dandruff. How? By a) reinvigorating, b) exfoliating, and c) stimulating the roots to really get that deep, deep clean. Plus, it can also be used to gently detangle any knots!,

    And! This just happens to be fan favorite among the BuzzFeed writers — including myself. I have one of these shower companions, and while I don't use it every time I get sudsy, I usually run it through my hair after a few days of back-to-back dry shampooing. It really gets in there to clear up any buildup while also feeling like a nice little scalp massage.

    Promising review: "I’ve suffered with dry, flaking scalp for about a year now (pretty much started when I was pregnant and hadn’t gone away). I have used tea tree oil shampoo, dandruff shampoo, coconut oil, you name it. I finally read somewhere that exfoliating the scalp might help, but I was hesitant because years ago, I had a shampoo brush and it was very rigid, the bristles were fine and close together, and it made my hair a tangled mess. Anyway, I saw this shampoo brush and it looked a lot more flexible so I thought I’d give it a try and HOLY MOLY my flakes are gone! It’s made out of a silicone-type material and the little 'bristles' are flexible but still get the job done. I can literally brush my hair with shampoo in and it doesn’t get tangled. It’s amazing. Not only do I have zero flakes now, I feel like using this does a way better job at working the shampoo in and getting your hair and scalp really clean. I have super thick hair and no matter how much shampoo I use or how long I scrub my hair, I felt like the back, underneath part of my hair would sometimes stay dirty. This brush gets all that." —Meg R

    Get it from Amazon for $5.93+ (available in three colors).

    28. Briogeo Don't Despair, Repair Mask quenches the thirst of dehydrated locks with a leave-in formula that gives a juicy dose of nourishment. Expect split ends to be conditioned and breakage significantly reduced — after only two uses. AKA overprocessed, brittle, color-treated hair is no match for this glorious weekly treatment.


    This antioxidant-rich formula contains rose hip oil, B-vitamins, and algae extract to restore essential moisture and hydration.

    Briogeo is a Black woman–founded biz, started by Nancy Twine who has had her hand in making homemade beauty products since she was 5. She has now developed a popular haircare line that specializes in texture-specific products: from repair to volume to curl care, you'll find something here to meet your needs.

    Promising review: "I recommend this to literally anyone whose hair is looking a little dry or lifeless. Adds so much moisture to the hair without getting greasy at the root and detangles like a dream. 10/10 would recommend to anyone needing a good hair mask." —Briogeo Customer

    Get it from Briogeo for $38 (available in two sizes).

    29. Moroccanoil Dry Texture Spray promotes touchably soft texture and can be spritzed onto just-washed hair to give it a naturally tousled, undone look. A perk? This can also be used to grip updos and braids for a lived-in feel that won't slip.

    Promising review: "I have long, fine, waving hair that tends to lose volume and curl a few hours after I wash them. I need volumizing products and hairspray that holds my style and 'keeps' all day or at least longer than usual. This product gives volume and lift without falling flat and adding weight after a few hours; holds well in wind and humidity, so far it's the best hairspray I've ever used. Highly recommend." —Rose H.

    Get it from Amazon for $13 (available in two sizes).

    30. Hally Color Cloud foams up to deposit an ammonia-free dye on blah-looking locks. For anyone looking to try a new hue, this ultra-gentle formula (hello, nourishing chamomile and lavender extracts) lets you make a subtle switch without the worry of frying your ends.

    Rebecca O'Connell / BuzzFeed, Hally

    BuzzFeed editor Bek O'Connell tried this kit and raves: "It comes with under-eye gels and stress putty so you can take a screen break while you let the dye do its thing. I tried the rose-gold option and loved it! It comes with really cute orange and purple hair clips, and I actually used the putty instead of just staring at my phone for 30 minutes. The dye comes as a foam so it's easy to distribute over your hair. Tip: Use the entire bottle to make sure your hair is completely saturated. You can click through to see how the colors would look in your hair. Since my hair was dirty blonde, the result is a slightly lighter blonde with a pink tint. It's nice and subtle!"

    Get it from Hally for $25 (available in five shades).

    31. Etude House Silk Scarf Hologram Serum prolongs the look of healthy hair with a nourishing oil that softens and tames tangle-prone strands. If you're not someone who gets regular trims (#me) this seals hair cuticles and repairs split ends with a subtle, floral-scented serum that's packed with argan, macadamia, and sunflower seed oils.

    the bottle of hair serum

     Promising review: "I have long (it reaches my butt), dark, thick hair. I am too lazy to get a haircut every three months, so I have a kinda a lot of split ends. Because of this my hair looks and feels dry at the ends. I've tried tons of conditioners/shampoos mixes but none could help. This makes my hair so soft and shiny (not in the oily way but in the healthy, almost-hair-commercial way). The scent is lovely and it doesn't leave a nasty-oily sensation in your hands after applying. I LOVE IT." —Carolina Hau 

    Get it from Amazon for $9.30+.

    32. Grace Eleyae Silk-Lined Beanie retains your hairs moisture and prevents breakage and static that cotton pillows can leave you with come the a.m. It's also the perfect solution if you want to preserve just done curls.

    Grace Eleyae

    Grace Eleyae is a woman-owned business that makes pillowcases, caps, and other hair accessories.

    Promising review: "Excellent quality. First used the cap while walking on the beach on a cold windy day. Cap kept me warm and the satin lining protected my natural hair from the ocean spray. Highly recommend! I was so impressed that I purchased additional caps as gifts." —Deborah G.

    Get them from Grace Eleyae for $24 (available in two sizes).

    33. Hot Tools 24-Karat Gold One-Step Blow-Drying Brush handles two jobs in one and cuts your routine in half so you can achieve silky smooth, frizz-free locks with less drying time. And! This tool has three different settings (cool, low, and high) so you get salonworthy results without frying your ends with constant heat.

    Another thing: These bristles are infused with charcoal, so they're perfect for freshening up two-day hair!

    Promising review: "First, let me start off with saying I have always HATED styling my hair. I’m not good at it and it takes WAY too long to do. My hair is fluffy/frizzy, and I have a lot of it. It takes me about 20–25 minutes to dry it with a normal blow drier. When I’m done with drying, it’s normally so frizzy and crazy that I MUST flat-iron, or else it looks like I just woke up. Flat ironing would take me another 20 min or so, so we’re looking at 45 min total to do my hair. Nope. I don’t have the time or patience for all that, unless I’m going out at night. And then I discovered this Hot Tools miracle. I’ve only been using this a little less than a week, but it’s changed my hair life and I am telling all my girlfriends. It’s reduced my time from 45 minutes to 10. TEN!! Not only that, I don’t have to flat iron my hair, which saves time and heat exposure to my fine hair. The end result is SO smooth." —BayAreaShopper

    Get it from Amazon for $52.61.

    34. Biossance One-Ingredient Squalane Oil rejuvenates anywhere from a dry scalp and split ends to scaly elbows and flaky cheeks. It's become a tastemaker within the beauty industry (and soon to be within your friend group) for its multiple uses and benefits.

    The squalane oil

    Promising review: "I love this oil! I use it everywhere — as a body moisturizer, a hair oil (it calms my wild, frizzy curls!), on my cuticles, and even on scrapes and cuts on my daughter. It's lightweight while being super hydrating." —Mandy

    BuzzFeed Editor Bek O'Connell says: "This is the stuff of dreams, people! I put it on my face at night after serum and before my night cream, and wake up with bouncy, bright skin. The first time I used it, I had overnight results. I am constantly yelling about this product to everyone who will listen; I even convinced my dermatologist to try it."

    Get it from Biossance for $32.

    35. It's A 10 Miracle Leave-In Product performs the job of 10(!) different products in one with the help of sunflower seed, green tea leaf extract, and silk amino acids that engulf your strands with protection and improve its elasticity. Color looks more vibrant and hair feels abundantly more hydrated.

    Reviewer holding product while showing off hair

    Promising review: "I love this product! It makes my hair so soft and shiny! I spray four to six pumps into my hand and distribute it evenly in my towel dried hair (damp). It cuts down on the frizziness when feel like air drying my hair. If I feel like styling my hair, this product helps product against the heat from the air dryer and the flat iron. I also apply a very small amount (one pump) to my styled hair to tame flyaways. One more thing, I prefer to spray the product onto my hand because then I can see how much is going on my hair. I also rub my hands together so the product is evenly distributed on my hands and it makes applying much easier." —K. M. Saunders

    Get it from Amazon for $10.41.

    36. Eden BodyWorks Coconut Shea Curl Defining Crème replenishes ringlets like an absolute dream with a medium-hold styler that leaves curls lookin' bouncy and feelin' moisturized. Those with medium and thick textures — that favor a wash 'n' go treatment — should also know that this protects against protein loss!

    A model holding the jar of product
    Eden BodyWorks

    Eden BodyWorks is a woman-owned business founded by Jasmine Lawrence in 2004.

    Promising review: "This curl cream is a godsend! It truly defines my 3b–3c curls as well as the hair on the crown of my head that isn't as curly (which is everyone's struggle). It doesn't have much of a scent, which I like, and it really moisturizes your hair. Be careful with how much you use cuz it's thick and creamy." —Target customer

    Get it from Target for $8.49 or Eden BodyWorks for $9.25.

    37. Crown Affair Waffle Towel gives wet, needy hair the royal treatment not only because it looks like the fancy kinds you find in spas, but its microfiber material dramatically reduces drying time *and* it's super gentle on your tresses.

    Crown Affair

    And one more thing: Just look at that elastic strap to secure the towel end — you could probably do cartwheels while your hair dries and never have to worry about it toppling off!

    Crown Affair is a woman-owned small business specializing in beautiful handcrafted hair tools.

    BuzzFeed editor Melanie Aman has one and says: "When I bleached my hair, I switched from drying it with a bath towel to drying it with a T-shirt because I read that my rough bath towel was too harsh on my already stressed strands. The one downside to my new method is that I was stretching out the necklines of my shirts. :'( Enter this talented, brilliant, incredible, amazing, showstopping, spectacular towel. It's incredibly soft and dries my hair super quickly, which is great because I hate wet hair but would prefer to avoid drying it with heat."

    Promising review: "This is the best towel to use after washing your hair. It absorbs the water better than a bath towel. Wraps nicely and has a hook on the back that keeps it secure — no falling open or leaning to the side. Your hair does not go frizzy. It falls in soft, wavy curls. I loved it so much I bought one for my daughter. After her second use she was hooked. You will love this towel!" —Crown Affair Customer

    Get it from Crown Affair for $45.

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    The reviews for this post have been edited for length and clarity.