We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. L’Oréal 8 Second Wonder Water Lamellar Hair Treatment works like a treat in eight, yes, you read that correctly, EIGHT seconds to transform fine to curly textures. Think: mirror-like shine and softer-than-soft locks in less time than it takes to pull a rabbit out of a hat!
Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. Effort required = practically zero. You can use one dose for fine- to medium-textured hair, two to three doses for thick- to curly-textured hair, and add one more dose if you have long hair.
Promising reviews: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle a lot with breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey
"It does exactly what it says...makes your hair soft, shiny, and cooperative! I have given this to two of my friends ALREADY — one with thick and curly hair, the other with limp and fine hair — and THEY BOTH swear by this product! Just can't think of enough good things to say! I have short bleached hair, so am getting excellent results using less than half as much as they recommend. Buy this stuff — you'll thank yourself later!!!!!" —enamelcamel
Get it from Amazon for $9.87.
2. Levoir Winged Eyeliner Stamp receives cult status with beauty newbs and experts alike, since the dual-sided applicator (stamp + pen) gives you the slickest wings of your dreams in little to no time; seriously it's as if a wizard created this or something. No more wasting precious minutes — that usually turn into hours — redoing your look.
Promising review: "Let me start by saying this isn't my first cat eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise I put the left cat eye on first and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean crisp line. I can now do a cat eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." —LadyMeow
Get it from Amazon for $14.98 (available in three sizes or in a combo pack).
3. Youthforia BYO Blush Oil marvelously reacts to the pH of skin and actually changes color to adjust to different tones. That means anyone who uses it will have their own unique shade of blush! (AKA so long to the days of wasting time trying to pick a shade that works for you.) Plus, its feather-like formula withstands the heat, never feels greasy, and won't clog pores.
It's also made with skincare ingredients so just in case you *gasp* sleep in it, you'll still wake up with good skin! It's suitable for all skin types, fragrance-free, vegan, and cruelty-free.
Youthforia is an Asian woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally-friendly and not using fossil fuels or gross toxins in their products.
Promising reviews: "I don’t wear makeup to work but I still wanted something that made me look alive in the morning and this is it!! I just apply this oil blush with my fingers or a brush and it’s blended within seconds! This gives me a natural flush that lasts a full work day and it’s become my favorite for a natural, everyday look. I have been taking this with me everywhere and has replaced all my powder and cream blushes. I know I will keep repurchasing this product for years. Highly recommend!" —Elena P.
Get it from Youthforia for $36 (available in four shades) or from Amazon for $35.99.
4. E.l.f.'s Poreless Putty Primer grips makeup for all-day wear. Simply sweep the velvety-soft formula (that has 25,000+ positive ratings) over skin pre-foundation to smooth out uneven complexions and minimize the appearance of pores in a flash.
Promising reviews: "Trust me, believe the hype with this primer! I have used a lot of different brands of primers, especially the higher end ones, and this one seems to take the cake over all of them. It goes on smooth, and it's easy to apply. It covers your pores and makes your face matte for really easy foundation application." —Courtney
Get it from Amazon for $9.99 (available in four versions).
5. Freck Beauty Slimelight redefines the meaning of the term "highlighter" with a supernatural pearlescent formula and cream-like consistency. Stroke this across your cheekbones for an easy-to-achieve, strobe-like glow, dab it around your lids for a pop of shimmer, or mix it in with a moisturizer for a look that'll truly wake up your makeup with little to no effort.
Remi Brixton is the founder of OG faux freckle cosmetic company, Freck Beauty. Her brand is a clean, vegan makeup line based in Los Angeles. Remi, along with her team behind Freck Beauty, is known for creating an attitude, in which she prides herself on creating holy grail products that are made for anyone who: "Cares about ingredients, respects the process, but doesn’t care about the rules."
I consider myself *blessed* to have been able to try out this powerful, feels-so-good-on-the-skin beauty product. It comes in three highly pigmented shades that complement different skin tones. And depending on the occasion, all three really do work for my darker complexion. Big Bang features a green/gold shimmer, Beam Machine a bronze/pink, and Space Face has a violet/purple hue. I like to think Beam Machine is perfect for an everyday glow, Big Bang is for a fancy dinner party, and Space Face for when I know I'm going out out.
Promising review: "Okay, so I bought this because I love a good highlighter. I mean, I want to GLOW. I want to SPARKLE. I want the sun to catch my cheekbone and BLIND people. This does that. Fine glitter is placed into this easy applicable and buildable highlighter. I usually try not to wear foundation and just some highlighter and blush and it plays very nicely with blush too. I apply it with my fingers and it goes on great it probably works well with a brush or sponge too! I love this." —Sephora Customer
Get it from Sephora for $28 (available in three shades).
6. Maybelline Lip Lifter Gloss hydrates your pout with hyaluronic acid and leaves your skin with a sheer silky finish so you can look like you tried, without actually having to — a much sought-after superpower if you ask me. Reviewers mention that this does a fab job at hiding fine lip lines and leaves them feeling soft, full, and never sticky.
Promising reviews: "I keep going back to buy more colors. This is THEE gloss. You can throw it on alone and it has enough pigment to look great even without lip liner. I’ve never had a gloss wear this well without being sticky. I have some fine lip lines and it doesn’t bleed. Bonus that as it wears off, it leaves a nice bit of color without any weirdness and my lips just feel moisturized. Excellent price point that makes it fun to keep trying more colors. I just ordered my fourth and love them all. I can’t remember the last time I was this excited about a beauty product." —Natalia
"Stone is an excellent color for those looking for a natural, everyday gloss. Very moisturizing. Gives a subtle plumping effect which I loved. Not the kind of lifters that make your lips burn and look swollen." —Grace Rodriguez
Get it from Amazon for $7.49+ (available in 21 shades).
7. Pretty Fab Nails Mani Wraps afford you the ability to live out your nail art Insta dreams without the fuss, time, or effort. These minimalist, spellbinding lines look like the real deal and won't chip or smudge, *plus* they last for weeks — according to admirers.
Pretty Fab Nails is a Florida-based small business founded by Nicole.
Promising review: "Probably the best nail wraps I’ve used so far. I applied these to my Kiara Sky Gelly tips as I am not great with painting my own nails lol. I finished them off with a gel top coat and cured them. I’ve been wearing them for the past week and no chips or tears. I’m sold!!" —Etsy Customer
Get it from Pretty Fab Nails on Etsy for $4.79.
8. LilyAna Naturals Eye Cream depuffs and softens the skin around tired eyes with a rosehip and hibiscus-infused potion. Over 18,000 admirers gave it 5 stars, so do your morning and nighttime routine a favor and add this to the lineup.
Check out this TikToker's review after a year of using this magic sauce!
Promising reviews: "I just started to notice fine lines appearing under my eyes, so I ordered this eye cream on a whim and it is SO WORTH IT! Major game changer. I noticed a huge difference not only in fine lines but also in under-eye darkness and puffiness in only one week! Highly recommend this product to anyone and everyone, I have extremely oily skin and I put this all the way around my eye and haven't had any breakouts, not to mention my skin is super smooth, which makes makeup application a dream. 10/10 product, will purchase again!" —Katherine E Brings
"I’m OBSESSED! I always have trouble with eye creams because my skin in general is very sensitive and dry. Usually I get a bad rash or my eyes tear up when using eye creams so I just stopped using them. I decided to give this one a try with all the great reviews and I’m so glad I did! Super hydrating, doesn’t make me tear up, and sits well under makeup! It did instantly hydrate my under eyes with no reaction and had a brightening effect that made me look less tired! Can’t beat the price of this either, definitely worth a try!" —D
Get it from Amazon for $14.99+ (available in three sizes).
9. Korean skincare exfoliating mittens slough away dead skin to reveal visibly (and touchably) softer arms...legs...bums...literally wherever you want to use it — and much more effectively than your worn-in loofah!
I can attest, this thing is like witchcraft in a mitt. I use this weekly to rid my skin of dullness and dryness. And I'm not joking, my arms, legs, tummy, bum, literally everywhere this thing graces becomes 10x smoother. It's now part of my routine before I shave — and if you think a razor can give you slick skin...paired with THIS, oh boy, you haven't seen (or felt) anything yet. Is it gross to see a week of skin trickle off your body and into the tub with you? Yes. But is it oh-so satisfying to get a closer shave? You betcha. Oh, and for me, I feel like this has stopped ingrowns in their tracks, too, because it lifts layers of skin before they harden and become more of an ish'. Basically, if you're looking to up your shower time routine, give this a go. Being gentle for the first couple of uses is key, and then once your skin becomes more tolerant you can increase the pressure you apply. I can't wait for you to see how you and your skin like it!
Promising review: "I have always had skin issues. Itchy, flaky skin, lotion won't absorb, no product really helps remove the gross dead skin in high-friction areas. These changed my life! Remove dead skin with ease, and aren't as coarse as those gloves you see in big box stores! I'm significantly less itchy, lotion absorbs better, and I feel better when I wear tank tops or even less! These things are a lifesaver. Most gross and satisfying, while scrubbing, I noticed the water turning gray in the tub as I scrubbed away all those dead skin cells. My allergies aren't half of what they were a week ago, and I can use all those cute soaps and lotions! I feel great. I'd buy these a million times more. I had no idea how much body soil I was retaining. I feel great after a shower and for once, I feel truly clean." —Rachel Anschuetz
Get it from Amazon for $7.99+ (available in packs of one or two).
10. An eyebrow soap kit sets brow hairs in place and up for success! Your over-tweezed brows from your teens are *so* jealous of your present brows since this stuff tames and fluffs all at the same time.
And if you're looking for more definition, this goes on *before* your go-to pigmented pencil or gel for a sleek and fuller look! This kit comes with two packs of soap and four wands.
Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this this stuff holds every hair in the place you brush it." —Bailey M, Deacon
Get it from Amazon for $7.99.
11. Zombie face masks lift sleep-deprived skin and minimize enlarged pores and wrinkles so well, you'll be mystified with how incredible your new skin looks after just one use and 15 short minutes.
Promising reviews: "I like using this about once a week, when I feel tired or haven't gotten enough sleep, It makes me look a bit more energized and rejuvenated." —Amazon Customer
"I'm 27 and this is my second time purchasing these masks. I use these about once every other week or so. I have seen drastic improvements in my skin. After one use my skin was not nearly as dry and flaky. My face seemed a lot more supple and plump as well. After continued use, I have noticed my fine lines on my forehead are less noticeable and the overall texture of my skin is smoother compared to bumpy looking. I also noticed I don't look as tired even though I'm exhausted LOL. My uneven skin tone has improved and my face has brightened some. I live and work in the city and I think you can tell by my skin appearance but after using these my skin looks fresh, soft, and has a nice glow to it even after one use. I will continue to keep these masks stocked in my vanity." —Rachel
Get a pack of eight from Amazon for $25.
12. OGX Argan Oil of Morocco Curl-Defining Cream gifts your tresses with a pillowy-soft formula you can comb through towel-dried hair. This = beautifully defined waves and enchanting spirals, sans leftover crunch and flyaways.
A bonus? This stuff is free from parabens and provides a sulfate-free haircare system. Translation: This is gentle for use on all curl types and textures to help bump up your hair's natural strength.
My hair is the ~perfect~ combo of wavy, curly, and frizzy, and this drugstore product has been a holy grail of mine for some time. I've found that it's the only formula that will give me soft, naturally curly waves come the a.m. and since I'm generally a nighttime hair washer, I have the perfect excuse to avoid blasting my hair with heat. Before hitting the pillow, I like to run my fingers through my towel-dried hair with a pea-sized amount of this, flip my mane over, and then give the ends a good scrunch. In the morn, my hair appears shiny with defined, wavy curls — we're not talking HD — but they have a nice, soft definition to them that doesn't require much styling.
Promising reviews: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair too. I have had super straight to very curly hair over the years and have loved this on all hairstyles." —Bunco Queen of the Universe
"I ended up using this product as more of a daily hair 'moisturizer' because it leaves it so wonderfully hydrated and soft. This product has made my natural, 4c hair so much easier to style. I really can't say enough good things about it. It's a great product that I will definitely purchase again. I hope they never stop making this stuff! It's as if it was made just for me!!" —razgirl67
Get it from Amazon for $5.72.
13. Hourglass Unlocked Instant Extensions Lengthening Mascara exemplifies the true meaning of wide-awake eyes, since it lengthens as it coats, while also defining your lashes. Once applied, you might think what is this sorcery?! but the true answer is: just a lashlift in a tube that reviewers mention is super duper easy to remove.
This instantly gratifying formula is also vegan and cruelty- and gluten-free.
Promising review: "Best mascara EVER I love the wand and how easy it applies on lashes, especially if you struggle putting on bottoms! I usually get irritated wearing mascara as it tends to smudge but this formula does NOT smudge and is very easy to remove! Worth the money its my go-to mascara for now on and it makes my average lashes look so beautiful and full :)" —Sephora Customer
Get it from Sephora for $29.
14. Or! Essence Lash Princess Mascara achieves skyscraper, falsie lashes at such a gaspworthy price, 22,000-plus reviewers haven't been able to shut up about it. Yep, this holy grail sculpts lashes at only $5 a tube, which, if you think about it, is less than a fancy coffee order!
And this is cruelty-free!
BuzzFeed Shopping editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes, and I'm terrible at applying them), this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."
Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour work day right to the gym and sweat like wild...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert
Get it from Amazon for $4.99.
For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!
15. Maybelline Age Rewind Concealer treats *and* defeats dark circles, puffiness, and fine lines that are taking up prime real estate around your delicate eye area. This comes with a built-in sponge applicator so you don't even have to *think* about using another tool when your mind is still on snooze.
Promising reviews: "I swear by this neutralizer! It covers my dark circles incredibly well (and instantly!), and the coverage is still light and never cakey. I love that it dries and sets very fast as well. This will not crease if you are applying it properly on the area. I have tried EVERY under eye-circle product that exists, and this is now my one and only. I can never find it anywhere except for Amazon, and I'm happy that they offer it." —Jasmine
Get it from Amazon for $8.36 (available in 18 shades).
Want to know more? Check out our full Maybelline Instant Age Rewind Eraser Concealer review (#4).
16. SoCozy Leave-In Curl Conditioning Spray turns your *and* your little one's after-shower bedtime ritual into one that's a little more manageable (plus features soft, fanciful curls and ringlets). This stuff will *poof* gently detangle and restore tresses, all without the use of harsh and nasty chemicals.
Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. And it's free from parabens, sulfates, phthalates, synthetic colors or dyes, propylene glycol, gluten, wheat, and nuts!
Promising review: "This is the BEST product EVER! I will never use another hair detangler ever again. We use this product daily in my house, my daughter, my son, and I. Both of us girls have long and thick curly hair, and it allows us to brush through our hair with no problems! And my son mostly uses it to style his hair before gel, and because it smells so good! We tried a few products from Walmart, Ulta, and Target, and nothing was good enough. This is now on my Subscribe & Save every month!" —Tamira McLelland
Get it from Amazon for $9.49.
17. Alleyoop's Pen Pal sparks joy (and nostalgia) into your otherwise hum-drum routine. This clever 4-in-1 tool has the ability to create full, wide-awake looks and easy end-of-the-day touch-ups. Plus, it's *exceptionally* great if you're traveling and don't want to carry around a whole makeup bag's-worth of products. See? Magic!
Alleyoop is a woman-owned biz that specializes in a line of beauty built on efficiency. Their makeup and skincare products are multi-functional and designed to save you time (and space!).
I didn't realize I'd ever use a makeup product in my 20s that had the ability to transport me back to a piece of stationery I used in sixth grade, but here we are; and here I am using a multitool pen...for my face. I gotta say, I love the concept of the Pen Pal from Alleyoop! After using all of the functions (eyeliner, highlighter, lip liner, eyebrow pencil) and as someone who LOVES makeup but was applying as little as humanly possible during lockdown, I think it’s a great tool for anyone looking to streamline their routine. It's ideal to use for touch-ups come the end of the work day, or a subtle, minimalist way to apply makeup in the a.m. The brow pencil is particularly soft and pigmented, and filled in my eyebrows quickly. I just adore the ease of application of each product, and appreciate the universal, does-it-all-for-you concept. Plus, it saves me so much room in my already-overflowing makeup bag!
Get it from Alleyoop for $18.75 (originally $25; available in three shades).
18. The Colossal Foot File tells pricey pedis to beat it once and for all, since it reverses crusty feet epidermis back to its OG baby-soft state. If you want to let your hooves see the light of day, this miracle worker will gift you with brand-new skin that you'll be proud to parade around.
Promising review: "AMAZING!!! Seriously beyond impressed with this product. I've never had dry or cracked heels until recently, and I've tried everything I could find to get rid of them. This is all you need!!! I literally opened the box and did this in less than a minute! I'll never use anything else! Even better than professional pedicures!!!" —Kyla Jackson
Get it from Amazon for $9.95.
19. Lawless Forget The Filler Overnight Lip Mask takes care of chapped lips that are battling dryness and dehydration. Packed with shea butter, berry extract, and hyaluronic acid, this magic sauce supports natural collagen production to plump and soothe as you sleep. Getting kissably softer skin has never been easier!
Team up harsh acne medication with fierce winds and you've got the perfect formula for lizard-like dryness. AKA what I'm currently dealing with — especially around my mouth. Enter: the Lawless Forget The Filler Overnight Lip Mask, which has been saving my chapped lips for the past few months. It's cooling, it's soothing. It's thick without feeling tacky. It's hydrating without feeling sticky. And I don't have to do a darn thing except liberally apply it each night and wake up with softer, fuller, less painful-feeling lips!
*And* this is vegan and cruelty-free!
Lawless Beauty is a woman-owned beauty brand from Annie Lawless. She makes clean, nontoxic makeup and skincare that doesn't skimp on pigment or coverage.
Promising review: "As someone who is skeptical about overnight products like this, I was pleasantly shocked and surprised to see results the next morning after my first use! My lips not only felt hydrated and smooth, but definitely looked more plump (without that tingling sensation most plumping products provide which I don't like!)." —JuliaFromPhilly
Get it from Sephora for $21 (available in three shades).
20. Revlon One-Step Hairdryer and Volumizer Brush handles two jobs in one go and cuts your routine in half so you can — ta-da! — achieve silky smooth, frizz-free locks in ~30 minutes.
Folks, one of my favorite quarantine purchases has to be this godsend from Revlon. I've never been much of a blow-dryer — I never had the patience, energy, or the technique for that matter. But then in swoops this two-in-one tool to give my hair the glam of Jackie O in just about 20 minutes. I have relatively thick, wavy, shoulder-length locks and I've never enjoyed witnessing a transformation quite like the one I'm able to achieve with this styler. Giving myself a quick, ~salon-worthy~ blowout for morning meetings has been my new way to feel a little less disheveled for the day.
Promising reviews: "It's a must-have!!! I'm IN LOVE! I'm kicking myself for not getting one sooner. I have fine, shoulder-length hair that is wavy when it air dries. It's not a pretty wave, more like a frizzy mess, so I always dried and used a straightener. It was time consuming, hair was all over the bathroom, and some days I wasn't happy with the results. It was a vicious cycle. Now my hair is done in half the time, it's smooth and I barely lose any hair in the process. I let my hair air dry a little before I use the One-Step Dryer on low and the results are amazing. I could never master the hair dryer and brush technique so this is a game changer." —A. Kyle
"I have 4c African American kinky-coily hair. This dryer cuts my drying and straightening time to just 20–25 minutes! I part my hair in four sections, apply my heat protectant, and use this dryer, and in no time my hair is straightened! This hairdryer is comfortable and practical to use. Highly recommend for Black/AA or textured hair!" —Lisa
Get it from Amazon for $32.49.
21. Or! Flexible curling wands help you achieve bouncy, voluminous curls without consistent heat. When your hair is damp and moisturized, simply wrap strands around each one and let them ~work their magic~ overnight for soft, easy, natural-looking waves.
Just so ya know, they vary in size so you can pick which is best for your hair length!
Promising review: "I have thick 4c hair and I love this set. I usually have the smaller rods at the ends of my hair and have the bigger rods at the top of my hair. My hair came out so curly. It really reminded me of the movie star curls, because it has been such a long time since I have seen my hair curl without having to use heat to do it. " —Marisa Fields-Williams
Get a pack of 42 from Amazon for $14.99.
Learn more in our Tifara Flexible Foam Curling Rod deep dive here.
22. L'Oréal Paris Infallible Fresh Powder Foundation promises up to 24 hours of transfer- and sweat-resistant wear in a neat compact formula (that was made famous on TikTok!). It covers like a liquid and mattifies like a powder for a smooth, shine-free, flawless complexion — even after a full day of meetings.
Promising review: "I swear, I'm straight shook! I never believe the hype on social media or even makeup in general, but this product lives up to it. It is lightweight and outperforms my expensive concealers and foundation. I did not receive this product as part of a promotion and I am not being paid to make this review, nor do I work in the makeup industry. This is the real deal." —mmix1423
Get it from Amazon for $12.97+ (available in 20 shades).
23. Tower 28's SOS Daily Rescue Facial Spray packs a major punch for stressed-out skin with only three ingredients. Think: a gentle hypochlorous acid toner with H2O and sodium chloride that refreshes and rescues irritated skin and prevents flare-ups.
Tower 28 is an Asian woman-owned small clean beauty brand designed for sensitive skin. Their products are nontoxic, nonirritating, vegan, and cruelty-free, so you can rest easy when applying.
Promising review: "HOLY GRAIL!! I tried this spray for the first time about a year and a half ago. I had moved from a dry climate to a humid climate and my acne was out of control! I tried so many products before SOS. When I tell you my acne cleared up within a week….SHEESH! I haven’t been without this spray since! I keep a mini with me at all times and for travel and recommend to all friends with skin concerns. Don’t walk, RUN to Sephora to get it!" —KuhKristen
Get it from Sephora for $12+ (available in two sizes).
24. Fanola No Yellow Shampoo tones and neutralizes yellow hues in preexisting blondes with a purple pigment. The result? Icy blonde tresses that a) didn't cost you $100+ for a salon treatment and b) look like they belong on a hairspo Pinterest board.
Promising review: "I'm not one to leave reviews...but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael B.
Get it from Amazon for $8.99+ (available in two sizes; also available in a travel size!)
And check out our Fanola No Yellow shampoo deep dive.
25. And John Frieda's Brilliant Brunette Shampoo elevates brown hues with shine-locking ingredients like natural cocoa and evening primrose oil. Expect deeper, richer, natural-looking shades — even after one wash.
BuzzFeed Shopping editor Heather Braga says: "I recently received samples of this shampoo and conditioner and, honestly, wasn't sure if it was only for people who had dyed their hair dark. In fact, it is not! It's for brunettes of all kinds — natural and all!"
Promising review: "I purchased this John Frieda Brilliant Brunette Shampoo and my hair looks golden brown instead of brown with a lot of gray underneath. I didn't want the mess of coloring my own hair nor did I think I could do as good a job as my hairdresser, so I was so pleased that Frieda's shampoo did the job. I definitely recommend this shampoo along with the Brilliant Brunette Conditioner." —Dan Cremeans
Get it from Amazon for $8.99.
26. Benefit Cosmetics Porefessional Super Setter spray secures makeup with a lightweight, waterproof mist that lasts up to 16 hours *with* the added benefit of blurring pores for a satin-soft complexion.
Promising review: "This is the best setting spray that I’ve ever used. I’ve tried multiple high-end sprays and they never truly work. My face gets sweaty, especially with the mask, and this spray has helped me the most as far as keeping my makeup in place. The mist is very fine and it smells amazing. I’m obsessed with this stuff." —Sephora Customer
Get it from Sephora for $15+ (available in two sizes).
27. Sevích Hairline Shadow touches up graying roots and fills in thinning areas to give the appearance of denser, thicker hair without the fuss. If you've ever thrown your hair up and noticed areas of pesky gray or spots that are looking a lil' sparse, simply plop some color on the sponge applicator and dab it into your scalp for a *gasp* fuller 'do.
This stuff is cruelty-free and contains nontoxic plant fibers and beeswax so it's safe to use on your skin.
Promising review: "This product is AMAZING! If you have thinning hair or graying hair, this powder is a must-have. It even creates a bit of volume to my very thin hair. I've purchased many different hair products to conceal my thinning hair; most are ineffective, messy, or leave my hair feeling greasy. This is super easy to use; I even use it for my sparse eyebrows. I simply use a soft, small lip liner brush to fill in my brows for a natural look. I also love that it lasts till your next shampoo. At first I didn't like the built-in sponge, but I've grown to really like it. The powder sticks to the sponge, making it easy to apply to whatever area you want to cover up, and the powder doesn't come off on pillows if you leave it on overnight." —Amazon Customer
Get it from Amazon for $9.98 (available in 12 shades).
28. La Pure Gold Collagen Eye Masks make carrying less under-eye baggage a reality — something future you will surely appreciate. These little miracle workers are fab if you're experiencing some puffiness due to a lack of zzzs — pat 'em on and forget about them for 20 mins for some cooling and hydrating relief (it's just a bonus that they brighten, too!).
I decided to put these golden gems to the test after coming off of a red-eye flight with practically no sleep. After cooling them off in the fridge (which is what was suggested on the packet), I applied them to my purpley, puffy eyes, and...w-o-w. Not only did I feel like I was receiving some kind of royal treatment (because, gold), but after 20 minutes, my under-eyes appeared brighter and any fine lines that were once lingering had vanished! After wearing these I didn't feel compelled to apply concealer either, which is usually my go-to to disguise dark circles — and I even felt confident enough to go bare-faced for the rest of the day. Now, I find that I integrate these into my routine anytime I want to de-puff and refresh.
Promising review: "I was searching for some really good treatments for my under-eye puffiness and I liked the reviews and ingredient lists for this product. I have used one set a week for three weeks and have noticed a lot fewer puffy/dark areas under my eyes. I use them at room temperature and chilled and find that I enjoy them chilled a lot better. They were also very budget-friendly; I've seen other brands charging a lot more without having as many good reviews. I'm looking forward to more improvements as I use the rest of the product." —Kai Charles
Get a pack of 15 pairs from Amazon for $17.91.
29. Glossier Wowder softens shine as the final step in curating your selfie-ready look (no Insta filter required). I, for one, cannot stop bragging about its ability to blur pores because the moment this light powder hits, *poof* skin appears smoother and foundation stays put well into the night.
I had been meaning to give this a whirl since its release a few years ago, and, boy, I don't know why I waited so long to snag it because this stuff has changed the game. I recently moved from New York to California and, let me tell you, with this change in climate, my skin has gone through every phase imaginable: Painfully flaky with patches of dryness, breakouts beyond belief, and shine, ooh, so much shine you'd think there had been an oil spill. (And I'm telling you all of this because no matter what I put on my face, makeup never sits on it quite like I want it to.)
Enter Wowder — the pillowy-soft powder that has done the unthinkable: blurred my imperfections and sets my concealer without leaving a chalky residue. Now any time I catch my reflection in the mirror I literally have to do a double take. My skin appears smoother and any fine lines look so much softer. A little goes a long way — and now I can leave my house with a little more confidence and return with a look that hasn't wavered.
Oh! And it's vegan and cruelty-free.
Promising review: "I have pretty oily skin and I always look shiny by the end of the day. This setting powder left me with a matte finish that lasted all day. :)" —Sammy
Get it from Glossier for $22 (available in five shades).
The reviews in this post have been edited for length and clarity.