David told BuzzFeed what inspired him to create the quote series:
Social media is baffling, terrifying and addictive and the trends move so fast that it's fertile ground for parody. This particular series is a reaction to the "motivational" Instagram post we all know so well by now, which typically features a well known inspirational aphorism either by itself or accompanied by a picture of someone doing yoga on a mountaintop. I'm all for the power of positive thinking but aphorisms are by nature reductionist so there's plenty of room for humor (and I'm not the first one to make a lemons / lemonade joke - See Sarah Silverman). I'm not trying to rain on anyone's parade, I just hope these make people laugh.