MTV has announced that Emmy-winning comedian Conan O’Brien will host the 2014 MTV Movie Awards, which are set to air April 13. “After eight years of intense negations, I am honored to announce I am hosting MTV’s second most prestigious awards show,” O’Brien said in a statement.
The network’s choice comes at an interesting time in late night, as a rejiggered Tonight Show has thrived in its first few weeks thanks to new host Jimmy Fallon, and Jimmy Kimmel Live snagged its best-ever ratings (6.9 million) during the post-Oscars telecast March 2.
Meanwhile, O’Brien’s 4-year-old TBS talker has quietly soldiered on as ratings slowly decline. (Average viewership for Conan in 2013 was 808,000, down from 914,000 in 2012, a loss of nearly 12%.)
Given the sought-after key demographics that the Movie Awards appeal to (12–34 and 18–34), is it possible that O’Brien is turning to the perpetually youthful network for an assist?
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