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The Truth Behind Why Marks & Spencer's Luxury Biscuits Look Like Custard Creams

One biscuit fan accused M&S of simply covering custard creams with topping and calling them luxury – but there's more to it than that.

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Last week, a biscuit fan from the Isle of Man was enjoying a luxury M&S biscuit when he made a shocking discovery: what appeared to be a custard cream hiding beneath.

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In the photo uploaded to Instagram, Peter Marshall said: "Marks and sparks are a bunch of cheapskates."

However, Marks & Spencer claims there's nothing deceptive going on here.

An M&S spokesperson told BuzzFeed: "Customers can rest assured the biscuits remain our own luxury recipe covered in milk chocolate, they are simply made using the same mould as a custard cream."

Unsatisfied with that explanation, I tried to do a little more digging.

Jamie Jones / BuzzFeed

My communication with Marks & Spencer's PR ended with them telling me, "Let me check with my biscuit team!" after I asked about the mystery "luxury recipe". I'm still waiting on that biscuit team.

However, Marshall – who uploaded the pic to Instagram – isn’t fully convinced by the official story.

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"I do think it's plausible that M&S are telling the truth – although if it turns out they're lying, and the biscuits do use a standard custard cream half as a base, that could be quite an interesting twist," he told BuzzFeed.

We got five testers to try both a custard cream and a luxury biscuit to find out if they were different – they all agreed they were.

  1. What do you think?

    There's more to this conspiracy, I just know it.
    The case is closed. There's nothing to see here.

The Truth Behind Why Marks & Spencer's Luxury Biscuits Look Like Custard Creams

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What do you think?
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    There's more to this conspiracy, I just know it.
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    The case is closed. There's nothing to see here.

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