At first glance it just looks pretty much like a standard English-style coffee shop.
Well, one with Post-It notes featuring Sherlock plot-lines adorning the walls.
And a special message written across the middle of the menus.
But then you look a little closer and realise that Benedict, and to a lesser extent Martin Freeman, is everywhere.
The Chinese just love Sherlock. The first episode of the new series got three million views overnight when it launched in January on the Youku video site. Meanwhile, fans have been posting fan fiction online and musing on a theory that Sherlock and Watson are gay lovers.
You can't escape his gaze.
There are oil paintings of his face.
And one of him playing the violin.
And some more of him next to Watson.
The Chinese refer to Sherlock and Watson as 'Curly Fu' and 'Peanut', as these monikers resemble the Chinese pronunciation of their names.