Skip To Content

    31 Products From Target That Can Be Best Described As “Genius”

    Products so brilliant they earned a spot on the Mensa list.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A phone sanitizer because your phone is basically your third hand, so it should be washed just as often. Kill 99.99% of bacteria and germs in just 10 minutes time.

    An iPhone inside a black, UV-sanitizing phone box
    Target

    *Power cable & adapter included for USB port charging.*

    Promising review: "This product is vital in our household before Covid, during and will be after! As a registered nurse and a mother of three active kids our cell phones are exposed to germs from everywhere. This is so much easier then wiping down the phone after very exposure. So my teenage son knows as soon as he's home from the skatepark cell goes in the box!" —theVel5

    Price: $79.99

    2. A smart mug so you don't have to keep taking trips to the microwave to heat up your morning brew. Control the temp of your beverage using the touch display buttons. It's perfect for on-the-go caffeinators.

    A model holding a black, temperature controlled travel mug
    Target

    This mug comes with a built-in battery that lasts up to three hours. It has a leak-proof lid so you don't spill your hot coffee on yourself. It's designed with touch display so you can increase or decrease the temperature directly from the mug. 

    Promising review: "Totally incredible! I love the fact that it actually works! The best purchase because at work I am unable to just sit and enjoy my coffee without it getting cold. Now I can finish my coffee on my time and keep it at the perfect temp!" —Regina

    Price: $179.99

    3. An iRobot Roomba because some of us are both neat freaks and couch potatoes. Control your Roomba with your phone in one hand, and Netflix with a remote in the other. We are multifaceted. Bonus: It comes with an automatic dirt disposal.

    A black, iRobot Roomba vacuum with an automatic dirt disposal placed next to an iPhone with the iRobot app displayed
    Target

    The iRobot Roomba is suitable to clean up on multiple surfaces, including hardwood floors. It's a bagless device, saving your from having to spend on disposable bags that are harmful for your wallet and the environment. It's designed with an internal smart navigation system that maps out the layout of your home so it knows which areas to target. While cleaning all the stubborn surfaces, like under the couch, the dirt and debris that is picked up is automatically transferred to the attached disposal. Now for the real kicker, this Roomba is tough on pet hair, which we all know is one of the toughest things to clean up after. Not anymore. If you're someone that likes to have a clean space 24/7 and wants to be able to control it all from your phone, this one is for your. 

    Promising review: "Best purchase I've made! With busy life chasing kids my house would get so dirty. Two long haired dogs meant dog hair on everything! Our Roomba has been a sanity saver! The house stays more picked up since it runs every other day, the dog hairs are almost non existent. It does a good job getting up to the walls and furniture. Highly recommend!" —Busy Momma

    Price: $649

    4. An egg cooker that'll make twelve perfectly hard-boiled eggs which you can transform into deviled eggs to impress your guests at your next cocktail party. Isn't that egg-citing?

    A navy, 12-egg, egg cooker filled with hard boiled eggs on a kitchen counter next to a plate of deviled eggs
    Target

    Promising review: "If you like eggs than you’ll love the double decker electric egg cooker by Chefman. You can poach, steam or boil up to 12 eggs simultaneously. It’s perfect for people who are on the go, have a big family, or entertain often. I love how simple it is to use and It also looks cool sitting on my countertop!" —Ash23

    Price: $18.69+ (available in three colors)

    5. A smart pressure cooker because it's true what they say: "a watched pot never boils." This device lets you monitor your foods progress using your phone while you catch up on your latest binge watch.

    A black, wifi-controlled pressure cooker next to a phone displaying the associated app
    Target

    Decorated chefs and kitchen newbies unite. This pressure cooker is designed to connect to the CHEF iQ App via WiFi and Bluetooth so you can control & monitor your smart cooker. It has a built-in scale so you can measure your ingredients and save yourself the hassle of cleaning measuring cups.  This purchase includes: one steam basket, one steam rack, one rice paddle, one ladle, and a pair of mitts. 

    Promising review: "My first instant pot/pressure cooker. I absolutely love it! Super easy to set up, use and clean. Love the ability to connect through Bluetooth/WiFi with the app. Highly recommend this item! Cooking dinner in 1/4 of the time, one pot clean up. Recipes are easily found on Pinterest or anywhere online. You won’t regret this purchase." —Graysmomma

    Price: $199.99

    6. A five-port charging station so you no longer have to scatter all your devices around the house just to get them charged.

    A white, 5-port charging station
    Target

    Promising review: "An excellent way to keep all our devices charged and not spread out over the house. Saves time when leaving the house in the morning and keeps them out of reach of my two-year-old." —Alyssa

    Price: $29.99

    7. A vacuum sealer that's just as effective at preserving food as it is saving your money. No more tossing away freezer burned meats or stale chips. You can seal everything from cookies to pasta to rib eye with just a click of a button.

    A black, food preservation system being used to seal bags of salami and cheese
    Target

    Includes: one vacuum sealer, one 11" x 10' vacuum seal roll,  three quart-size vacuum seal bags, two gallon-size vacuum seal bags, three quart-size vacuum zipper bags, and two gallon-size vacuum zipper bags. 

    Promising review: "My mom bought this for me because I was complaining about throwing out food that got freezer burned before we ate it. I have used it for a corned beef brisket, hamburger, and chicken. Since getting this, I have not had to throw out any meat for being freezer burned. Feeling like I am saving money." —MamaDeb

    Price: $162.99

    8. An air fryer so you can enjoy the crispy deliciousness of fries without all the excess oil. Fry, roast, reheat all of your fave foods with just the click of a button.

    A black air fryer on the kitchen counter next to air fries chicken
    Target

    Promising review: "I love this air fryer. It has made cooking so much easier. I am able to make great meals in no time. The best part is that it is easy to clean. I find that the five quart is a great size as well because I don’t have to overcrowd the basket and I can cook everything in one batch." —Maria Bee

    Price: $89.99

    9. A wireless sand stone charging pad for those who want a charger that works quickly and looks like a beautiful piece of decor when it's not in use.

    A round, grey/black sand stone charging pan with an iPhone atop
    Target

    Promising review: "I got this a little over a week ago and I love it. It perfectly blends in with our black countertop. We put it in the kitchen where we are a lot so it makes it easy to charge and use it at the same time without sacrificing looks." —George K

    Price: $49.99

    10. A dual coffee maker for those looking to make delicious hot *and* cold brews without spending $$$ at their local Starbucks.

    A black Ninja iced & hot coffee maker on a kitchen counter next to cups of iced coffee and hot coffee
    Target

    This coffee maker has three brew styles: classic, rich, and over ice. It can brew up to six sizes from single to carafe. It's designed with a 24-hour delay brew so you can wake up to your fav roast every morning. 

    Promising review: "The Ninja Hot & Iced Coffee Maker is great. It is extremely versatile in being able to make a single cup, a traveler's mug, half carafe and a full carafe. Being able to pick your choice of brew is a great feature. It brews very smooth coffee, whether hot or iced! It has a removable water reservoir, drip stop and delay option. I am extremely happy with this coffee maker!!!" —kinzi

    Price: $149.99

    11. A Google Nest Cam so you can keep an eye on your home, office, or loved ones while you're away. It's designed with a talk system so you can communicate with people or pets on the other side of the lens.

    A grey/black, Google Nest camera in a child's play room
    Target

    Monitor everything from your phone, day or night. It's designed with a two-way talk system so you can communicate with the people and/or animals you're keeping an eye on. 

    Promising review: "I have multiple nest cameras both at my business address, and at my parents home to keep an eye them at this stage in their life. Having instantaneous access to these nest cameras along with the ability to talk and listen has been worth every penny." —Anthony

    Price: $129.99

    12. A smart LED bulb because you shouldn't have to get up from the couch to dim your lights. Control the glow in your space using the app or your voice. It's that easy.

    Target

    Control the dimmable LED light through the Hue app and your voice.

    Promising review: "I have a tall lamp stand with lamp shade and needed a light. This Phillips Hue light was the right light for me. I can turn it on/off with my voice and even change the brightness. I enjoy the Phillips Hue products as this is my 3rd kind of light that I bought from them. All work great!" —Kevin Tsukroff

    Price: $14.99

    13. An electric slicer/peeler so you can whip up a yummy salad or pizza without accidentally nicking your fingers. Now this is high-tech.

    Target

    This electric slicer/peeler comes with interchangeable cones for thick slices, ripple slices, medium shreds, and super shreds. It also has a larger chamber to fit foods like potatoes when you want to easily shred them into hash browns. Chop nuts, shred cheese, slice cucumbers, turn cookies into crumbs all with one tool.

    Promising review: "I love this thing! It saves me SO much time in the kitchen. It is also super easy to clean. I love it so much that I bought one for my daughter and one for my sister." —Nancy

    Price: $59.90

    14. An electric can opener that'll open even the stubbornest of cans with just the touch of a button. No more icing your wrists after opening a can of tomato soup.

    A black, electric can opener next to images of the can opener being used on a bottle of cherries and the package opener being used to open a package for a lightbulb
    Target

    This electric can opener also includes a jar opening tool and a multi tool that is perfect for tackling stubborn, plastic packages. 

    Promising review: "I love my multi tool can opener. It does everything from opening cans to opening bottle caps. Very innovative, helpful and useful product. Perfect for me who has arthritis, and has trouble opening items, it’s also real easy to clean." —Sheenaram

    Price: $24.99

    15. A Sodastream so you can enjoy crisp, bubbly water without ever over-filling your recycling bin with cans. Add in drops of your fave flavors, like black cherry, grapefruit, mango, and many more.

    A blue Sodastream next to a glass of sparkling lemon water
    Target

    Promising review: "I was drinking soda from a can but was really bothered by the amount of cans going into the recycling bin. I switched to plain water but got bored with it. This gives me fizzy water with flavor, no sweetener and best of all nothing in the recycle bin! LOVE it!" —Gail F.

    Price: $69.99 (available in three colors)

    16. A reusable snack bag that'll keep your food fresh and the oceans clear of plastic. Win-win.

    A clear/aqua, reusable snack pack filled with cherry tomatoes
    Target

    These cute snack bags are leak-proof and freezer safe. Planet and food friendly!

    Promising review: "A great product! Just what I needed to minimize waste (baggies) and keep our snacks and lunches packed well! So glad a friend recommended them! (and sent me to Target to get them)" —Nanny Jan

    Price: $8.99

    17. An wine preservation system so you can taste an aged bottle without having to uncork it. Your Cabernet Sauvignon deserves better — and so do you.

    A model using a black wine preservation system to pour a taste of red wine into a glass
    Target

    Promising review: "I use the Coravin almost daily, and it keeps everyday wines enjoyable for weeks." —Angela

    Price: $149

    18. A dish brush that'll dispense soap so you can get through your chores in record time. Place it in the included plastic holder after each use to keep your counters clean.

    A model placing a soap dispensing brush into a plastic holder
    Target

    Promising review: "LOVE this as a dish scrubber, much better than a sponge. Easy to fill plus the brush is replaceable which is super nice not needing to buy an entire new item when it gets gross. Also love this one came with a little dish/cup to set it in when not in use to drain into." —NewMomma

    Price: $10.99

    19. A video doorbell so you can receive real-time notifications directly to your phone whenever your home has a visitor. Bonus: It's fashioned with night vision sensors and allows you to communicate with anyone outside.

    Target

    This doorbell is fashioned to work day or night, and allows for two-way communication.

    Promising review: "I really like this doorbell camera, it was so easy to install and hooked right up to my phone. I love that I can see everything right on my phone anytime someone walks pass my front door. It also has a great view and wide angles. I would definitely recommend!" —Beautybyjaz

    Price: $129.99 (available in two colors)

    20. A pair of noise-canceling earbuds because Lizzo & Cardi B's Rumors should never be interrupted by the sounds of the sirens, busy streets, or loud roommates.

    A pair of powder blue, wireless, noise-canceling earbuds with a matching charging case
    Target

    These buds include six sizes of ear tips and is designed with a built-in microphone.

    Promising review: "These are really great for listening to music, and they work well when you use them to talk on the phone too. They do really well with the noise canceling too. My husband likes to use them when he mows the grass." —Stringcheese

    Price: $79.99 (available in two colors)

    21. A Magic Bullet so you can make it to your morning workout class without skipping the most important meal of the day.

    A magic bullet blender blending vegetables
    Target

    This includes: one base, one stainless steel blade, one stainless steel blade block, one tall cup, one short cup, one party mug, two lip rings, two stay-fresh lids, and one to-go lid. All of these parts are dishwasher safe. 

    Promising review: "Absolutely love it, easy to use and clean. Enjoying my healthy smoothie every morning." —Aniram

    Price: $39.99 

    22. A expandable colander to help you strain your pasta without cooking your fingers. The only thing that should be al dente are the noodles.

    A green, expandable colander
    Target

    *Dishwasher safe.*

    Promising review: "This is a wonderful kitchen gadget for those with limited space. I have a small kitchen and this helped me to reduce the amount of cabinet space that was taken up." —Penny008

    Price: $19.99

    23. A pet hair eraser vacuum that'll immediately become every pet owner's fave household appliance. It's guaranteed to grab fur and hair from the toughest spots — like between couch cushions or under your ottoman.

    Target

    This vacuum is lightweight and easy to maneuver. It's bagless and suitable for various surfaces, including hardwood floors. It comes with a LED Lighted Crevice Tool, a Pet TurboEraser Tool, and a two-in-one Pet Dusting Brush. It's built to trap in dust and allergens while your vacuum. 

    Promising review: "Love this vacuum. Have two dogs and their hair gets everywhere. This vacuum is amazing and does such a great job of getting all the hair up. Lightweight and really to use." —Angela

    Price: $278.99

    24. An airtight six-piece canister set to keep your pantry products protected all day long. Your cabinets will be Pinterest-board-worthy in no time.

    6 airtight canisters displayed in a kitchen filled with pastas, rice, and beans
    Target

    Promising review: "I really like them, very useful and I like the sizes since I had some things that are small — the containers are well-fitted." —Online shopping

    Price: $29.99 (for three canisters)

    25. An Crock-Pot so you can fix gourmet culinary creations without having to hover over the stove. Just toss in your ingredients, pick your mode, and come back later when it's ready to be savored.

    A black/silver, Crock-Pot filled with a beef stew on a kitchen counter
    Target

    This 7-qt Crock-Pot serves eight plus people. It has three settings: high, low, and warm. It's dishwasher safe. Bonus: It comes with a recipe book. 

    Promising review: "It's great. I put in the pot roast in the morning before work and it's done and waiting for me when I get home!" —Happy Lad

    Price: $29.99

    26. A motion-sensor trash can that'll open with just a wave of your hand. No more touching the stinky garbage.

    A model waving their hand over a silver, motion-sensor trash can
    Target

    Promising review: "I really like this sensor can! It opens and closes very quietly and I like that it stays open when you are using it until you move your hand away! A previous one I owned would close after a small amount of time! It is also very stylish!" —Sandra S.

    Price: $169.99

    27. A deep cleaner so you can give your home a professional level cleaning without breaking the bank. Remove the stubbornest of stains like red wine and pet ~accidents.~

    A model using a portable deep cleaner to remove a stain from a carpet
    Target

    The Bissel Little Green Proheat Portable Deep Cleaner includes: one 3" Tough Stain Tool, one 3-IN-1 Stair Tool,  one HydroRinse™ Self-Cleaning Tool, and one 8 oz. trial-size PRO OXY Spot and Stain formula.

    Promising review: "If you have pets, kids, or you just spill a lot you need this. It's one of the best purchases I've ever made. Cleans everything right out of carpet like magic. I use it to clean my white couch, to clean my carpet and in my car! I used this on a Dr. Pepper Stain that's been in the backseat of my car for 15+ years and it looks brand new." —Mackayla

    Price: $133.99

    28. A humidifier to keep the air in your space moist, your skin feeling great, and your sleeps deeper than ever. Its sleek design will fit any aesthetic.

    A black humidifier on a night-table
    Target

    This humidifer is designed with three mist settings and includes an optional blue LED night light.

    Promising review: "This humidifier is awesome. It covered my large living room with ease. The three mist settings came in handy so you could turn it up when no one was in the room. My favorite feature is the ability to add essential oils to make an awesome aroma. Definitely recommend!" —Mom of 6

    Price: $69.99

    29. A handheld steamer so you can give your clothes a pressed, dry-clean look and feel without having to leave the house. Gone are the days of wrinkled button-downs.

    A model using a white, handheld steamer on a blouse
    Target

    Promising review: "The steamer is quick and easy to use. I don’t have to bring out my hot iron and space taker ironing board. The steamer heats up in mins and I can do a lot of work shirts with one full of water. The streamer doesn’t take up a lot of room in the storage closet. Get wrinkles out fast and easy. No more ironing for me. The streamer has a 8ft cord and a wide steamer head." —Tink8er

    Price: $14.99

    30. A bidet attachment that's easy to install so you can revel in the luxury of a European-inspired bathroom. Plus, you'll save $$$ on toilet paper.

    A bidet attachment on the side of a toilet
    Target

    *Easy, DIY installation.*

    Promising review: "I've been looking for an entry bidet to officially try out one in my own home and this one is the real deal!! It's super easy to clean, not messy, and gets the job done. I use it literally every-time I use the bathroom and I love it. Install was also super easy."Izzah

    Price: $39.95 (available in two colors)

    31. An Amazon Echo so you can play all your fave Spotify tracks just by saying: "Hey Alexa, play Dua Lipa's 'Levitating'."

    The Amazon Echo speaker
    Target

    Promising review: "I love my Echo. There is so much you can do with this! You can get facts, set up routines, attach it to a smart plug, get your daily news, turn on lights, and so much more. You can also use it as an alarm clock. I would absolutely recommend this!" —Mullins1

    Price: $79.99 (available in three colors)

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    illustrated banner
    BuzzFeed

    The reviews for this post have been edited for length and clarity.