Meet, Olivier Zahm, editor-in-chief of edgy French fashion magazine, Purple.
Here he is in a pool.
He has a photo blog, purple DIARY, which chronicles his jet-setting life full of models, bottles, parties, scruffy facial hair and the obligatory dark sunglasses that come with such a lifestyle.
With an emphasis firmly on the models.
And on timeless sexual innuendo too.
Nudity so rampant that those little modesty-preserving black bars are the new little black dress.
Zahm even once shot a scantily-clad Lindsay Lohan. So there.
But this month he's debuting some new photos that shows — wait for it — models … wearing clothes!
First up: Ukranian Vogue's August 2013 cover featuring Meghan Collison.