How the value system of the millennials is disrupting the lending industry
Millennials did not drop from the sky either are they aliens who can easily penetrate the entire fabric of a society. They are flesh and blood, who happen to have been born between 1980 and 2000. I don’t know exactly what makes them so special aside their affiliation with the digital age and their distinct value system. The millennials value system is unique, and it is defined by their desire for mentorship, relationship, control, and love for technology. Trust me I could go on and on about the noticeable qualities of this group of people. However, the remarkable thing about the millennials is their ability to transcend their value system into our daily lives and the marketplace. This powerful influence has been associated with their purchasing power and ability to influence the older generation. A recent study shows that millennials have a purchasing power of over 1 trillion dollars in the United State of America. The influence of the millennials cut across every marketplace including the robust lending industry. What this implies is that only businesses that can employ the value system of the millennials in their product or services will be relevant in this generation. The focus of the article is to identify those value systems that are currently being leveraged by the lending industry today.