back to top
CULTURE
 / 

Twitter Is Cancelling Revolve After This Fat-Shaming Shirt Went Horribly Wrong

A shirt from Revolve has many people upset and protesting the brand for body shaming fat people.

This week, Revolve removed a sweatshirt that read "Being fat is not beautiful, it's an excuse." from their site after Twitter dragged the brand for the fat-phobic message.

Florence Given, a London-based artist and activist, said that within minutes of her calling out the shirt, Revolve had reached out to her and removed the shirt from its site.

Instagram: @florencegiven

Supermodel Tess Holliday could only laugh at the mess, posting a screenshot on Twitter:

@Xhayley_kittyx wanted to know how vain one would have to be to push this message:

@Tess_Holliday @REVOLVE Imagine being that vain, self important and judgmental by wearing this 🤷🏼‍♀️

@AshleeWhite23 was "fuming" and asked what many were thinking: "Who on earth thought this was okay?!"

I will never shop @REVOLVE ever again. I’m beyond disgusted, offended, & disappointed. EVERYBODY.... no matter what size, is BEAUTIFUL. #Revolve Who on earth thought this was okay?! I’m fuming. https://t.co/hGGMxyDiHT

@Chrisspymakeup wasn't amused by Revolve's idea of "promoting body positivity" :

So apparently this is @REVOLVE’s idea of promoting body positivity? What a joke

This Twitter user questioned the true intention behind the t-shirt:

@Tess_Holliday Lemme guess! This shirt was designed to “encourage” people to lose weight but not make fun of them. BS! Can’t wait for the excuses!

And another Twitter user noted how it's "bad enough as it is with people having eating disorders because of pressure online":

@Tess_Holliday @REVOLVE They didn’t think this one through. Nice to constantly have companies body shaming! It’s bad enough as it is with people having eating disorders because of pressure online and in the media.

According to Revolve, the sweatshirt — designed by LPA in collaboration with Lena Dunham — was meant to send an empowering message about cyberbullying, but people like @Joelbirdtweets didn't like the execution:

@FelicityHayward @JessieFaerber @REVOLVE Apparently this is a charity jumper addressing the worst quotes from trolls on social media... I don’t think it was well thought through!

"For months I’ve been working on a collaboration with my friend Pia’s company LPA through parent company @revolve - sweatshirts that highlight quotes from prominent women who have experienced internet trolling & abuse," Dunham wrote on Instagram. "Without consulting me or any of the women involved, @revolve presented the sweatshirts on thin white women, never thinking about the fact that difference and individuality is what gets you punished on the Internet, or that lack of diversity in representation is a huge part of the problem (in fact, the problem itself.) As a result, I cannot support this collaboration or lend my name to it in any way."

LPA responded and apologized via Instagram, saying that "What was conceived as a statement on today’s internet culture and its treatment of women has gone terribly wrong."

instagram.com

The caption reads:

"What was conceived as a statement on today’s internet culture and its treatment of women has gone terribly wrong. We at LPA were so honored when Lena Dunham agreed to work with us on this capsule collection and, most importantly, thrilled at the exposure our work would give to such a serious issue. We coordinated each aspect of the collection itself, to the chosen quotes to the design. We were proud of our final product, the conversation it would start and – most importantly – the direct effect it would have on such an impactful charity in 'Girls Write Now'.

"Where we faltered was not intention, sincerity or conception, but in my own lack of communication that lead to how the collection was portrayed on Revolve.com and the pre-mature release of the e-commerce imagery, a day prior to launch. We were planning to launch with an image of Lena in the sweatshirt along with our statement and explanation. I cannot apologize enough to my good friend Lena, and others, to all of LPA’s fans. We work hard to make the right choices every day, understanding the platform and the opportunity that we are lucky enough to have, and we are so sorry to have let you all down.

"We know the quotes within the collaboration were shocking, which was entirely the point. To spotlight how we've normalized the way we bully and speak negatively to one another via the internet. Given this controversy, we support Revolve.com and join them in their removal of the collection from our site. We are also proud to make our own donation to 'Girls Write Now' – in honor to their commitment to this admirable cause."

After the brand and designers issued statements, Tess Holiday took back to Twitter to share an important lesson in Body Representation 101:

I hope this is a lesson for brands that if you are going to launch merch intended to break down stereotypes in regards to “fat” bodies, you need to use a VISIBLY plus size model & have size inclusive sizes. You can stop at XL (which is prob a junior plus), you have to do better.

What do you guys think?

As/Is has reached out to Revolve for comment.

Connect with As/Is