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21 Beauty Brands That Deserve Way More Attention Because They're Honestly Just That Good

For us, by us. All month, all year.

As someone who sees beauty upfront and personal every day, it still astounds me when women-owned and minority-owned businesses are not recognized and equally represented in the beauty market.

While representation is slowly progressing, it's important to see and recognize the hard work behind many of these businesses that are being created for people of color, by people of color. The reality is Black-owned beauty brands are making their own beauty rules, one product or client at a time.

Here are 21 Black-owned makeup, skincare, and hair care brands and businesses that should immediately be on your radar (and that you should shop, shop, shop):


2. Studio Lush

3. Mented Cosmetics

4. Juvia's Place

5. Epara

6. Fenty Beauty

7. The Honey Pot Company

8. Latched and Hooked Beauty

9. Lust for Nails

10. BLK + GRN

11. Pat McGrath Labs

12. Kreyòl Essence

13. The Lip Bar

14. Coloured Raine

15. Mary Louise Cosmetics

16. Jacqs

17. Black Girl Sunscreen

18. AJ Crimson Beauty

19. Base Butter

20. Crayon Case

21. AcARRE